location based transmedia storytelling: enhancing the tourism experience

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Location Based Transmedia Storytelling: Enhancing the Tourism Experience

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  • 1.Location Based Transmedia Storytelling: Enhancing the Tourism Experience Soraia Ferreira INESC TEC/ INESC Porto University of Porto, Porto, Portugal Advisors: Artur Pimenta Alves and C lia Quico ENTER 2014 Research TrackSlide Number 1

2. Agenda Literature Review Problem Statement Research Aim & Objectives Proposed Methodology Anticipated FindingsENTER 2014 Research TrackSlide Number 2 3. Literature ReviewENTER 2014 Research TrackSlide Number 3 4. Literature ReviewENTER 2014 Research TrackSlide Number 4 5. Literature ReviewENTER 2014 Research TrackSlide Number 5 6. Literature ReviewENTER 2014 Research TrackSlide Number 6 7. Problem Statement The impact of transmedia storytelling in tourism remains to be studied. Understanding the benefits and constrains that these techniques bring to the tourism industry is key. Location Based Transmedia Storytelling the art of telling stories based on a specific location through multiple-media platforms with audience participation, where each storyline makes a valuable and distinctive contribution to the story. ENTER 2014 Research TrackSlide Number 7 8. Research Aim & Objectives This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and best practices. Can transmedia storytelling transform touristic visits into more engaging experiences? How do tourists behave across the different platforms? What content do tourists create, share and how frequently? Which are the best analytic tools? ENTER 2014 Research TrackSlide Number 8 9. Proposed MethodologyENTER 2014 Research TrackSlide Number 9 10. ENTER 2014 Research TrackSlide Number 10 11. ENTER 2014 Research TrackSlide Number 11 12. ENTER 2014 Research TrackSlide Number 12 13. Anticipated Findings Industry - best practices examples of LBTS products as well as a technological product that can be adapted to tourism in other parts of the world. Academia - contribute to an emerging theoretical understanding of LBTS techniques, which can support new initiatives in this field of research and add to our understanding of why storytelling will be commercially important to tourism. ENTER 2014 Research TrackSlide Number 13 14. AcknowledgementsThank You! @soraiaferreira soraia.ferreira@yellow.pt www.travelplot.com ENTER 2014 Research TrackSlide Number 14