location marketing-lite
DESCRIPTION
Location based marketing is an exciting way for businesses who are reliant on their location to market themselves to people with Smart PhonesTRANSCRIPT
LOCATION BASED MARKETING
Search based Location Marketing
www.google.com/places
Tablets and Smartphones
One thing in common
GPS driven Location Marketing
GPS driven Location Marketing
Arrive at venue
Check in
Points and/or badge awarded
Offers based on • Check In• Mayorship • Wildcard offers
GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)2/ Consider location based offer
o Dominos – Free pizza for Mayoro Debenhams – Free coffee Friday
(selected stores)o Cheltenham Racecourse – Prize draw, Gold Cup Ticketso Weatherspoons – 20% Discounto Cotswold Deli – Discount + Offer for Mayoro Stuart Holmes Hair & Beauty - discount
AUGMENTED REALITY
Augmented Reality
Augmented Reality
