location sig 10.5.12 nicolas graube csr
TRANSCRIPT
SiRFusion - Location as a ServiceSiRF Fusion - The Ubiquitous and Real-time
Location PlatformNicolas Graube
May 10th, 2012
Agenda
� Market place and Use Case Discussions
� Technology Overview
� SiRFusion Location Solution
� Value Proposition
Page 2
Location Services Market Vision
Tracking – airline luggage, high value
portable assets, remote monitoring
Locate and secure the information on lost mobile
devices, geo-fencing to restrict or enable access, store & retrieve location information via the cloud
Location everywhere for tracking, interacting and transacting
Find local games and gamers to compete with, Your avatar moves as you move, Get directed to outdoor or indoor
places in city, neighborhood, etc.
Meet up w/ friends at the mall, sports events,
conventions, concerts, etc., Keep track of kids & elder parents, Automatically tag posts & pics from favorite
locations.Mobile Payments
(verification, greetings)
Social, Retail,
Safety
Security, Enterprise
Gaming
Tracking
Some Numbers
Page 4
Mobile Enterprise TAM $12B
• End point Security market $9.8B • Mobile Device Management $1.2B• Scope: 100M Smart Phones & Tablets sold to Enterprise in US
and EU
Asset Tracking TAM $5B Service Revenue
• 82M Modules*• Asset Tracking, Auto, Vending, Shipping, etc.• Assume $5/M/D
Consumer LBS TAM $20B
• Navigation, Local Search, people locating, mobile payments ~$10B
• Locations based Gaming $9.8B
Challenges : Many Markets, One Solution
� Position delivery is no longer sufficient– Has to operate across the whole eco-system – end-to-end solution.
– Location (semantic) probably as important as Position – 3-1000m accuracy
� User Location Information is sensitive– any usage (especially harvesting) done with authorisation, anonymously.
� Ubiquity of solution– Location anywhere, everywhere, 100% Yield, seamless transitions
• Outdoors, Urban-Canyon, In-doors.
• Single Technology solution cannot be the answer.
– Dedicated (tags) and Generic Platforms (Phone, Smart Phone, Tablet, PC)
� Real Time (location, analytic, triggering)
� Scalability– System must be capable of handling large amount of request (+1000 TPS
scalable) – Cloud based solutions.
– Location Solution must be deployable anywhere (surveying is unlikely to be always acceptable or possible).
� Power efficiencyPage 5
Technology Overview
IOS
Android
Microsoft
Blackberry
CSR SiRF Chipsets
Proprietary Systems
LTS Tracker
Cloud Service Client side
Indoor Maps
Analytics
Indoor Outdoor Positioning
Indoor Precision
Geofencing
Pedestrian Dead Reckoning
Self Learning DB
Fusion Algorithms
Alerts
SiRFstudio SDK
Apps
Asset Tracking
Wi-Fi Database
Geofencing
GNSS AssistanceTerrestrial Assistance
Tags/Bespoke DB
Outdoor Maps
Positioning On-Chip/Off-ChipGNSS, WiFi, Ble, GSM, MEMS
Apps
Multisat GNSS
GPS, GLONASS, future GNSSWAAS, EGNOS, QZSS, future SBAS
SiRFaware power managementA-GNSS, extended ephemeris
MEMS Gateway
Baro, Acc, Gyro, CompassNavigation enhancements in car
and pedestrian use caseHeading smoothing
Pedestrian Dead Reckoning (PDR)
Application Processor
Run apps on chip to offload hostCalorie counting, geofence, logging
Interrupt to wake-up hostLeverage LBS without draining
battery
Wireless Sniffer Hybrid
Internal or external Wi-Fi , Cellular and other radio signal sniffersWi-Fi positioning for indoors & aiding Urban Canyon driving
Integration with GNSS and PDRSelf-learning
SiRFstarV
SiRFusion
Indoor LocationLocation Applications
Outdoors Indoor NavigationUrban Canyons
Connect to CSR Location Solution
SiRFstarV – The Next Generation Location Platform
CSR location solution
� Fusion of multiple technologies supports indoor navigation
� Complete solution E2E
– Self-learning DB is highly differentiated with indoor WiFi learning
– Support for 3rd party A-GNSS
GNSS Wireless Hybrid
MEMS
GatewayApplications
SiRFfusion
A-GNSSExtended
Ephemeris
WiFi / Cellular Fingerprinting
HybridSelf Learning
SiRFfusion
Handset Cloud Based Server
Self learning solution scales worldwide
Targeting excellent indoor positioning and navigation performance
Current handset OEMs will deploy SiRFfusion in Next Generation designs
Flexible platform can support other chipsets
SiRF Studio SiRF Studio
From Location Chip
Page 9
SiRFstarV Location Capability
GLONASS, GPS, Galileo, SBAS
Agile
radio
DS
P p
rocessin
g
LEO/other sig of opportunity
WiFi sniffing
BLE sniffing
GSM 850/900 sniffing
GSM 1800/1900 sniffing
MEMS capability
SiRFcity / Indoor map aiding
Location Manager
CSRG05xp
Applets
Seamless outdoor to indoor navigation
Supplied and qualified by one vendor
Enables full cross-optimization between
technologies
Not dependent on existing host infrastructure
Future proof Hybrid Rx chain with flexible DSP
signal processing
Minimal E-BOM solution
Optimal location performance through
combining data at the measurement level
Complementing technology for uncertainty
management
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SUPL
Assist/Harvest Gtw
Location Application
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SiRF Studio
Pos. Engine/Hybrid Mgr
WiFi ME GSM ME
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SiRF Fusion
MEMS ME
Location Application
SiRF Studio
Location Application
SiRF Studio
Assist/Harvest Gtw
Product
• Applications• Middleware• Positioning
Server
SiRFcloud Platform
• SSV Chip • System
Design
SiRFstarV
• Client SDK• Applications
Client Software
SiRFusion Integrated Services Platform
SiRFusion Value Proposition
Page 12
� Scalability: Parts of Cloud Service operational conducting 1000+ TPS.
� Universality of Assistance: GNSS, Cellular, beacons(WiFi, Ble), Maps, Barometry. SUPL or Bespoke protocol.
� Self learning, beacons, Cellular.
� Ubiquitous indoor positioning (<10M) for Consumer Apps.
� Best-in-class outdoor positioning for Enterprise Apps (GNSS=GPS or/and Glonass).
� Seamless Outdoor to Indoor positioning that supports both
– Infrastructure - less: no need for expensive beacons
or installation of black boxes
– Infrastructure Beaconing - multiple approaches
including WiFi and Bluetooth
� Power Efficient Geo-fencing
� Platform SDK for Apps development
� OS API conformance and OS API implementation
� Rich Online Real-time Analytics – data flow exploitation.