l'occitane en provence
DESCRIPTION
Step into Provence with all your favourites and of course our new additions.TRANSCRIPT
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"L’OCCITANE captures the Provence that we love,a land full of mystery where beauty is endlessly reinvented."
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To find additional information about the
products from this brochure
Visit us
Online at au.loccitane.com
At your nearest L’OCCITANE Boutique
You can also find us on:
I created L’OCCITANE so that I might remain in Provence.
Along the way, I met men and women who wanted the same
thing. Some were ar tisans, some producers. Some grew
angelica, peonies or verbena. Together, we learned lessons
in sustainable development.
Tradition is more than just a word. In Haute-Provence,
it evokes many forgotten skills and crafts. There is no point
in simply preserving them. Why live in a museum? They need to
be kept alive. Restoring groves of almond trees to the Valensole
plateau, preserving wild immortelle in Corsica, building a
fair-trade industry of shea butter with the women of Burkina
Faso, saving the fine lavender of Haute-Provence, currently
under threat... All of these projects are dear to L’OCCITANE –
which has always looked to cultivate plants and products that
are part of the very DNA of its region. When CRIEPPAM*
asked me to preside over a support fund for lavender and
lavandin, I accepted immediately. L’OCCITANE has helped to
finance the initial research work. The small blue lavender flower
is one of the iconic faces of our Provençal landscape.
It has travelled the world and captivated thousands of tourists.
In Provence, it represents an economic sector that generates
some 9,000 jobs directly.
Olivier Baussan, founder of L’OCCITANE EN PROVENCE.
* Centre Régionalisé Interprofessionnel d’Expérimentation en Plantes à Parfum, Aromatiques et Médicinales – a research centre for testing fragrant, aromatic and medicinal plants.
"Tradition creates a link between man and
his environment."
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INNOVATION
There is a reason why this everlasting flower
never fades: it has something that others do not.
The patents registered* by the L’OCCITANE laboratory
attest to the innovative nature of its research
into the exceptional anti-ageing proper ties
of immortelle essential oil.
environment. In 2013, all of these actions were
given recognition by the "coup du coeur du jury"
award in the Biodiversity Category of the 2013
"Prix Entreprises & Environnement" business and
environment awards. These are organised by the
French Ministry of Ecology, Sustainable Development
& Energy and the ADEME.**
IMMORTELLE DIVINE CREAM
"As far as anti-ageing research is concerned, the
exceptional properties of immortelle have exceeded
our hopes," pointed out Jean-Louis Pierrisnard,
Scientifi c Director of L’OCCITANE, when he
announced the much-anticipated launch of the new
generation of Divine skincare. The range had already
received many international awards. It was voted Best
Anti-Ageing Miracle Cream by the Anti-Ageing Beauty
Bible, with an enthusiastic jury commenting on the
"exceptional performance of the formula". Encouraged
by so much positive feedback, the L’OCCITANE
laboratory developed an advanced complex of seven
naturally derived active ingredients to enhance the
complete anti-ageing action of immortelle at the heart
of exceptional formulas. A fi fth patent* was fi led with
the launch of the new Divine Cream formula.
The facial experts at our L’OCCITANE spas have
carefully composed all the steps in our treatment
protocols. Within our cocooning treatment rooms,
the Golden Sun of the Corsican maquis reveals its gift
of longevity and secrets of eternal youth.
* Patent pending in France.** French Environment and Energy Management Agency.
IN CORSICA…
The revelation of Corsican immortelle’s exceptional
qualities led to a large-scale organic plantation
programme, which aims to preserve the wild
immortelle species while also meeting demand for this
key ingredient in one of L’OCCITANE’s best selling ranges.
This dedication to the environment has been a
priority for the brand ever since the first project to
domesticate this flower of the maquis was launched
10 years ago. L’OCCITANE’s actions were under taken
with the suppor t of a group of eight farmers and
distillers. The objective: to secure supplies of organic
immortelle without any negative impact on the
FACE CARE FOR YOUTHFUL SKINFACE CARE FOR YOUTHFUL SKIN
DIVINE IMMORTELLEDIVINE IMMORTELLE
Organic immortelle from Corsica
Divine Cream - 50ml, $1454
finalist.beauty
finalist.beauty
*Award Winner The Ultimate Natural Beauty Bible 2014
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FACE CARE FOR YOUTHFUL SKIN
PRECIOUS IMMORTELLEAT THE HEART OF THE FLOWER
L’OCCITANE’s anti-ageing
laboratory took a big step
forward when it filed a four th
patent* for the Precious
range. Immortelle essential
oil acts in synergy with cell
extracts drawn from the very
hear t of the flower to help
boost the skin’s mechanisms
for correcting wrinkles and
restoring firmness. The skin
looks smoother, lines and
wrinkles appear reduced.
* Patent pending in France.
Precious Cream - 50ml, $83Precious Serum - 30ml, $90
Precious Night Cream - 50ml, $98Precious Eye Balm - 15ml, $56
Essential Water - 200ml, $42
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BRIGHTENING IMMORTELLEBRIGHTENING EXPERTISE
Many factors infl uence the
beauty of a face, but perhaps
the most important one is light:
the light that shines on the skin,
and the way it is refl ected back.
In this collection of targeted
skincare products, L’OCCITANE
has combined the anti-ageing
properties of immortelle with
Bellis perennis. An extract
taken from this meadow fl ower
provides advanced action that
contributes to visibly diminishing
complexion irregularities.
Smoother, luminous and more
evenly-toned, the skin is naturally
brighter and radiant.
Brightening Essence - 30ml, $89 Brightening Moisture Cream - 50ml, $85
Immortelle Brightening Moisture Mask -125ml, $85
WHY USE A SERUM?
Does your face cream need a little help? Serums contain a
higher concentration of active molecules, making them an
essential product in your daily skincare routine. Their sheer, fl uid
textures ensure that the active ingredients are rapidly absorbed
and sink into the skin effortlessly.
Divine Extract - 30ml, $125Brightening Essence - 30ml, $89Precious Serum - 30ml, $90 7
Organic angelica from the Drôme region
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Hydra Vital Cream - 50ml, $52Hydration Mask - 75ml, $40Face Toner - 200ml, $26
PURE & NATURAL HYDRATION
In 2010, the L’OCCITANE laboratory patented* the combination of two extracts
taken from the roots of organic angelica from Provence. This combination provides
a lasting solution to an essential need of all skin types: hydration. Angelica water
boosts the circulation of moisture in skin cells. Organic angelica essential oil helps
to protect skin and improve elasticity. Following on from this fi rst, innovative patent
and the success of the Angelica range, L’OCCITANE intensifi ed its research and fi led
a second patent in 2013. The new Hydra Vital Cream formula is enriched with an
angelica seed extract, which provides long-lasting action to help regulate hydration.
*Patent pending in France.
SUBLIME ESSENCE WITH ORGANIC EXTRACTS OF IRIS AND ANGELICA
In 2013, L’OCCITANE combined organic angelica with iris
extracts so that all women might enjoy sublime skin. All it takes
are a few fresh, sheer drops of Sublime Essence to achieve
a fl awless nude look. Suitable for any skin type or tone,
the face serum helps to correct irregularities and reduce
redness. The skin’s texture is visibly refi ned and velvety. Pores
immediately appear smaller. Moisturised, plumped and smoother,
the complexion glows with vitality. Both simple and
imperceptible, this is a product that delivers perfect results.
Sublime Essence - 30ml, $56
HYDRATION & VITALITY FACE CARE
ANGELICA
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CITED AS AN EXEMPLARY COMPANY BY THE UNITED NATIONS DEVELOPMENT PROGRAMME, L’OCCITANE IS THE
MAIN PLAYER IN THE DEVELOPMENT OF THE SHEA BUTTER INDUSTRY IN BURKINA FASO. IN 2013, IT BOUGHT A
RECORD AMOUNT OF 660 TONS OF SHEA BUTTER.
Thirty years ago, shea butter was only
sold at local markets. Today, this effective
and versatile ingredient has transformed
the daily lives and social environment of
Burkinabè women. Diasso Diaharatou
(seen in this photo) has witnessed the
growth of this industry for herself. She is
president of Fédération Nununa, a shea
butter cooperative based in the Léo
area, some 140 km from the country’s
capital. Over the years, she has watched
shea butter go from strength to strength * In accordance with the ESR standard (Fairness, Solidarity and Responsibility), available at www.ecocert.com.
as it was embraced by women all over
the world. Just like her peers, Diasso
remembers the time when shea butter
production with a small cottage industry,
when the product didn’t always sell and
when husbands were sceptical about its
potential. And then she watched a new
market emerge. "Traditionally, this small-
scale business enabled women to earn
some pocket money. Nowadays, it is the
main activity of some 15,000 women in my
country." At Nununa, Diasso Diaharatou
works with 4,700 producers. "We had
to be trained, and then we had to share
our knowledge. By implementing modern
and safe processing methods, working
conditions have been vastly improved, as
well as the quality of our shea butter." Fair
Trade certifi cation, in accordance with
the ESR standard*, was obtained by all
cooperative unions and is testimony to this
remarkable partnership.
GROWING INCLUSIVE MARKETS
FAIR TRADE CERTIFICATION
Fair Trade* Certifi ed-Organic** Shea Butter - 150ml, $49
If you could only have one shea butter
product, the 100% pure, fair trade, organic
version would be the one to choose.
Known as "women’s gold" in Burkina Faso,
this is the most precious ingredient in
any toiletry bag. Exceptionally versatile, it
nourishes, moisturises and protects. Held in
an attractive metal tin, you can keep it close
to hand to care for your skin every day –
and to use for skincare emergencies! Easily
lent and borrowed, it’s also easy to forget
to give it back…
SHEA BUTTER. SHEER TALENT.
* Product approved by Ecocert Environnement according to the ESR
standard available at www.ecocert.com.
** Product certifi ed by Ecocert in accordance with the Ecocert standard for
Natural and Organic Cosmetics, available at http://cosmetiques.ecocert.com.
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SHEA BUTTER FROM HEAD TO TOEIt moisturises, protects, nourishes
and soothes. Shea butter is an
ingredient in a class of its own.
Not only does L’OCCITANE
make good use of this butter’s
natural talents; it also uses them in
exceptional concentrations.
The Hand Cream contains 20%,
the Ultra Rich Body Cream, 25%.
This generosity is certainly one
of the secrets behind the huge
success of the range. And let’s not
forget the unique packaging of the
Hand Cream. Like a gouache paint
tube, sealed with a black cap, it has
made L’OCCITANE Shea Butter a
true cult product.
Hand Cream - 150ml, $42Foot Cream - 150ml, $42
ULTRA RICH FACE CREAM
This ultra-protective nourishing cream provides the perfect solution to problems associated
with dry and very dry skin. It is also recommended for all skin types when they need
a little extra care due to harsh climatic conditions. When temperatures drop, this cream
is everyone’s skin saviour! Deliciously smooth and velvety, the Ultra Rich
Face Cream contains an exceptionally high concentration of shea butter : 25%.
No more, no less. And still it sinks into the skin with the utmost ease!
Ultra Rich Face Cream - 50ml, $58
Ultra Rich Body Cream - 200ml, $59
NOURISHING AND PROTECTIVE CARE
SHEA BUTTER
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Milk Concentrate - 200ml, $59Shaping Delight - 200ml, $62
The Milk Concentrate combines softening and nourishing almond oil
with added almond proteins to help smooth the skin. It also contains fi rming
silicium and walnut extracts to help fi ght sagging skin. With its deliciously
smooth, easy-to-apply texture and clinically proven results, there’s every
good reason to make this product part of your daily routine!
FIRMING AND SMOOTHING MILK CONCENTRATE
FIRMING BODY CARE
ALMOND
Do you dream of having a firmer
body and velvet-soft skin? Why not
indulge in the Almond range?
Made with extracts of almonds
from Provence, these fi rming
and smoothing products are
impossible to resist…
WHEN THE SAP OF THE ALMOND TREE FLOWS AND STIMULATES GROWTH, THE YOUNG BUDS ARE FILLED WITH MOLECULES THAT HAVE THE POWER TO FIRM AND SOFTEN OUR SKIN.
Shower Oil - 250ml, $36Shower Scrub - 200ml, $28
Almonds from the Valensole Plateau (Haute-Provence)
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THERE’S SOMETHING ALMOST MAGICAL ABOUT THAT UNIQUE MOMENT WHEN STEAM PASSES THROUGH PLANT MATERIAL, COAXING IT TO YIELD AN ESSENTIAL OIL AND REVEAL ITS HIDDEN SECRETS. AFTER ALL, IT WAS AND OLD STEAM DISTILLER THAT GAVE LIFE TO L’OCCITANE.
Repairing CareRepairing Shampoo - 300ml, $28Repairing Conditioner - 250ml, $28Repairing Mask - 200ml, $38
The ShampoosRepairing Shampoo - 300ml, $28
Volumizing Shampoo - 300ml, $28Radiance & Color Care Shampoo - 300ml, $28
Based in Provence – a bountiful region for
herbalists – L’OCCITANE was one of the
fi rst brands to take an active interest in
essential oils. These precious essences are
the expression of plants in a concentrated
form. They lie at the heart of research by
L’OCCITANE, which creates formulas that
combine the cosmetic benefi ts of botanical
active ingredients with their scents.
The L’OCCITANE hair care range draws
on this expertise. For each hair type,
it combines fi ve essential oils chosen for
their specifi c properties and their scents.
After 40 years of studies and observations,
our Research & Development department
has gained extensive knowledge in the
science of the power of scents. Today, we
talk about Aromachology by L’OCCITANE.
Two new collections, recently developed, will
soon be available in L’OCCITANE stores: an
essential relaxing ritual, ideal for creating an
environment conducive to relaxation and
sleep, and an essential revitalising ritual
to invigorate the body and give a true
feeling of freshness.
HAIR CARE
5 ESSENTIAL OILS
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FOR MEN
Manual or electric? PLISSON has been creating shaving
accessories since 1808 – and it certainly has a few things
to say about the beauty of shaving. A purist in the fi eld, it
considers that nothing can beat a wet shave. But if you’re
reluctant to try a cut-throat razor (for obvious reasons), you
can leave that tool to the professionals. At home, any shaving
ritual should include a good shaving brush. By using a brush,
you will maximise an essential shaving step: preparation.
Stubble should be wet, softened, coated with shaving
product and treated gently to reduce the number of razor
strokes – and the risk of irritation.
BARBER SHOPS ARE COMING BACK TO CITIES – AND WITH THEM COMES A NEWFOUND TASTE FOR THE RITUAL OF SHAVING.
AQUATIC VERDON
Sea-buckthorn, genepi, mint…
VERDON is an energising, invigorating,
sparkling scent. Absolutely fresh, this
fragrance seems almost to have
plunged into the waters of a rushing
torrent, which disappears into a rift in
the rock then reappears calmer, quieter.
ORIENTAL EAU DES BAUX
The story behind the birth
of Eau des Baux is rather
mysterious… Knights arrived in
the village of Les Baux de
Provence, guided by a bright
star. When they opened their
trunks, the wind carried away
the spices, frankincense and
dust of precious woods as far
as the tops of the cypress trees.
AROMATIC L’OCCITAN
From the moment you
smell L’OCCITAN, you will
recognise the Provence that
is the essence of our brand.
The strong aroma of distilling
lavender with nutmeg
and the peppery scent
of burnt wood.
Cade Shaving Gel - 150ml, $38Cade Rich Shaving Cream - 200ml, $39PLISSON Razor $150PLISSON Shaving Brush $100 (100% synthetic bristles)
JUST FOR MEN
It might be a summer’s harvest, the flavour of
a par ticular spice, the bracing freshness
of a citrus juice, or a stormy evening…
In Provence, fragrances capture memories.
Eau du Verdon - 50ml, $50Energy Moisturizer - 40ml, $35
Shower Gel - 250ml, $28Eau de L’Occitan - 100ml, $72After-Shave Balm - 75ml, $38
Eau des Baux - 100ml, $72
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*Available at nearest Boutique and online from 23rd July 2014
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FRAGRANCE
LA COLLECTIONDE GRASSEPRECIOUS EXTRACTS
La Collection de Grasse celebrates the town of Grasse,
the world capital of perfumery – a town rich in colour
that looks over and across the Mediterranean. The fi rst
four movements in this collection were composed in
2012, each one uniting the fi nest raw materials. For the
Perfumer in Provence, the tempo had been set…
Magnolia from the Far East & Blackberry from the South
of France; Green Tea from Japan & Bitter Orange from
Tunisia; Jasmine from Grasse and Egypt & Bergamot
from Italy; Vanilla from Madagascar & Narcissus from
France… With supreme skill, L’OCCITANE has brought
precious extracts together, two by two. Sometimes they
seem destined for each other. At other times, it’s like a
wonderful chance encounter. And then there are the
ingredients that echo and enrich each other…
One year on, L’OCCITANE celebrates a new fragrant
accord with Néroli & Orchidée – the latest scent to join
La Collection de Grasse, held in a stunning glass bottle.
Les Eaux de Toilette Vanille & Narcisse - 75ml, $82Jasmin & Bergamote - 75ml, $82Thé Vert & Bigarade - 75ml, $82Magnolia & Mûre - 75ml, $82Néroli & Orchidée - 75ml, $82
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Roses et Reines Eau de Toilette - 75ml, $62
PIVOINE FLORA, ROSES ET REINES…
To create a floral fragrance, you have
to close your eyes and think back
to a special day in spring. Just that day,
no other. And one special flower, no
other. Simplicity can be anything but
simple, but when it shines with clarity,
it is simply wonderful. That is when
an ingredient yields its purest, most
transparent beauty.
Pivoine Flora Eau de Toilette - 75ml, $62
Cherry Blossom Eau de Toilette - 75ml, $62
THE CHERRY ORCHARD
Delicate buds have begun to swell on the
sleeping branches. The ear th breathes a sigh.
Nature is about to wake up... The cherry
blossoms, as always, are eager to hasten the
rituals of spring. Opening together, they form
dazzling bouquets that gaze into the sky –
which gazes back in wonder. Scents, suddenly
released, escape in a flurry of petals. Now
is the time to seize this fragrance, as it is
released into the air. This moment of grace is
captured, time and again, in a bottle etched
with branches covered in blossom.
FRAGRANCE
A FLOWER CAPTUREDIN A PERFUME
FRAGRANCE
A FLOWER CAPTUREDIN A PERFUME
Verbena Eau de Toilette - 100ml, $72
VERBENATHERE IS SIMPLICITY AND SO MUCH ELEGANCE THERE IS SIMPLICITY AND SO MUCH ELEGANCE IN THE EXPRESSION OF THIS VERBENA EXTRACTIN THE EXPRESSION OF THIS VERBENA EXTRACTFROM PROVENCE. ITS SCENT IS THE MOST FROM PROVENCE. ITS SCENT IS THE MOST NATURAL THING IN THE WORLD.NATURAL THING IN THE WORLD.
When the scent escapes from bunches of verbena still kissed
with dew, there is only one thing to do: breathe it in, deeply
and deliciously. At the edges of the verbena fields, rows of
geranium add floral notes to the rippling citrus scents.
Orange, lemon, petitgrain… A rumour, carried by the wind,
tells of the fi rst organic verbena extract from Provence.
In Manosque, the bottles are ready to be fi lled with the "juice"
from the harvest of Rémy Margiela, producer of fragrant plants.
An engraved leaf adorns the labels and boxes of the collection,
highlighted by silver hot foil stamping. It tells of a new journey
through Provence…
LOVELY LAVENDER
TRUE LAVENDER
Lavandula angustifolia grows in the mountains of Haute-
Provence, at an altitude of over 800 metres. In 1981, the
producers of this lavender were awarded the PDO label for
its essential oil. L’OCCITANE has been actively involved in
promoting this label and supports it enthusiastically. In each
of the past three years, it has reserved a signifi cant share of
production (approximately 4 tons of PDO Haute-Provence
fi ne lavender essential oil). Our supplies are secured by
multi-year contracts with three partners.
LAVENDER IS UNDER THREAT.L’OCCITANE HOPES TO SAVE IT.
Lavender cultivation is suffering
from two clearly identifi ed,
related problems: global
warming and a bacteria
known as phytoplasmas.
This disease is carried by a very
small but devastating insect that
is closely related to the cicada.
When a plant is contaminated
by the disease, the channels
through which its sap fl ows
become blocked, causing the
plant to weaken and rapidly
decline. In the past few years,
the amount of lavender essential
oil produced in Provence
has been halved.* Research
programmes have begun to
select varieties of lavender that
can tolerate the bacteria and to
develop ecological techniques
to combat this problem, such
as using kaolinite clay. To help
fi nance the cost of this research,
an endowment fund was set
up in May 2012 by CRIEPPAM
(a research centre for testing
fragrant, aromatic and medicinal
plants). Olivier Baussan presides
over it. L’OCCITANE has already
contributed €55,000 euros to this
fund in order to help preserve
one of the key elements of the
patrimony of Provence. In 2013,
thanks to all the efforts made, 9.5
million** healthy young plants
were established in Provence.
IT IS AN ICON OF THE PROVENÇAL LANDSCAPE, THE DAUGHTER OF WILD LAVENDER AND ONE OF THE MANY INSPIRATIONS FOR FRENCH WRITER, JEAN GIONO. OUR ANCESTORS LEARNED TO TAME THIS PLANT WITH THE GENTLEST CARE, FOR IT IS AS DELICATE AS ITS SCENT IS POWERFUL.
www.sauvegarde-lavandes-provence.org* Source: CIHEF – Comité Interprofessionnel des Huiles Essentielles Françaises (interprofessional committee for French essential oils). ** Source: CRIEPPAM.
27Foaming Bath - 500ml, $42
In the BONNE MÈRE family, In the BONNE MÈRE family,
everything is shared: the everything is shared: the
traditions of Marseille soap traditions of Marseille soap
makers and a commitment to makers and a commitment to
the planet. We use 100% RSPO* the planet. We use 100% RSPO*
certifi ed segregated** sustainable certifi ed segregated** sustainable
palm oil in our BONNE MÈRE palm oil in our BONNE MÈRE
soaps. And now, L’OCCITANE soaps. And now, L’OCCITANE
makes a fur ther commitment… makes a fur ther commitment…
By 2015, all the soaps sold in By 2015, all the soaps sold in
L’OCCITANE stores will be made L’OCCITANE stores will be made
with RSPO-certifi ed palm oil, with RSPO-certifi ed palm oil,
according to the highest levels of according to the highest levels of
requirements by the RSPO. requirements by the RSPO.
* The RSPO (Roundtable on Sustainable Palm Oil) * The RSPO (Roundtable on Sustainable Palm Oil) unites stakeholders from various sectors of the palm unites stakeholders from various sectors of the palm oil industry (producers, processors, manufacturers, oil industry (producers, processors, manufacturers, banks, NGOs) with the aim of developing and banks, NGOs) with the aim of developing and establishing global standards for the production of establishing global standards for the production of sustainable palm oil. sustainable palm oil.
** Segregated: high traceability of batches ** Segregated: high traceability of batches throughout the entire production and processing chain.throughout the entire production and processing chain.
SOAPSSOAPS
Bonne Mère Soap - 100g, $8
The door to the small Provençal farmhouse is
open. Set in the Alpilles mountains, it has a view
onto the Camargue in the distance. You can smell
the scents carried on the wind, of fl owers and
spices, of linen sheets drying in the sun, close
to the fl owering lavender. A whole mixture of
seasons is captured in the air inside this house.
A jug fi lled with verbena lemonade stands on the
kitchen table. What could be more welcoming?
HOME FRAGRANCE
Home Perfume - 100ml, $34Home Perfume Diffuser, $29 Perfume Refi ll - 100ml, $28
Scented Candles - 100g, $28
In line with our eco-friendly standards, this catalogue is printed on paper sourced from sustainable forests. It is certifi ed bleached without the use of chlorine. Documents and illustrations non-contractual, subject to stock availability.L’Occitane-en-Provence - 04100 Manosque. 52DCCAN14. Photo credits: R. Creton, J. de la Tour, F-X. Emery, S. Duffard, J. Hyams, F. Quinard, J. Nicolas, E. Valli, R. Romenville, G. Rassinier. Texts: F. Bigourdan.
L’OCCITANE INVITES YOU TO HAUTE-PROVENCE.Come and visit our production site
and museum in Manosque.
Free guided tours.
For more information: loccitane.com
THE KEY WORDS OF ECO-DESIGN
A COMMITTED BRAND
REDUCEIn order to limit the use of petroleum-based materials,
L’OCCITANE has extended the range of materials used
for its packaging. For example, a tube from the Almond
range or a bottle from the Shea Butter range is made from
95% plant-based plastic.
RE-USEWith L’OCCITANE, you can significantly reduce both your
spending and your environmental impact. We now offer
a range of 13 eco-refills, which use 65-90% less plastic than
the initial product.
RECYCLEL’OCCITANE integrates recycled materials into some
of its bottles and tubes. For example, the shower gels in the
Verdon range and hair care products in the Aromachologie
range are made from 100% recycled PET plastic.
MEASURE To ensure that environmental factors are better taken
into account for each product launch, all new packaging is
evaluated using a scoring tool developed by L’OCCITANE.
Precise eco-design indicators enable us to set objectives and
provide a factual tool to monitor the results of our efforts.
WHY DID YOU MAKE WOMEN’S ENTREPRE-NEURSHIPONE OF THE PRIORITIES OF THE FOUNDATION?
Beauty and beauty care:
the link with women
is obvious. Every year,
L’OCCITANE sells a
fund-raising product.
100% of the profi ts
go to projects run
by NGOs to promote
the economic emancipation of women in Burkina Faso.
In 2009, for example, the Foundation worked
with the French NGO Aide et Action to set up literacy
programmes in Burkina Faso. Every year, an average
of 400 women register for classes.
WHAT IS THE MOTIVATION THAT DRIVES THE L’OCCITANE FOUNDATION?
The Foundation represents a real desire not to ignore the
problems of the world. L’OCCITANE has always had a
philanthropic vocation – it is part of the very DNA of the brand.
It was Olivier Baussan who began these funding projects. In 2006,
we created the Foundation so that we could have an effective
structure for our actions. In the wake of the recent earthquake
in Japan, with the support of our employees and shareholders,
we raised funds of two million euros. This money was used to
rebuild a community centre in the town of Kamaishi, which was
particularly badly affected by this catastrophe.
L’OCCITANE AND ITS FOUNDATION ARE DEEPLY COMMITTED TO SUPPORTING THE VISUALLY IMPAIRED.
ABOUT THE L’OCCITANE FOUNDATION
INTERVIEW WITH REINOLD GEIGER, CEO OF L’OCCITANEAND PRESIDENT OF THE L’OCCITANE FOUNDATION.
In 2013-2014, L’OCCITANE dedicated over €1.5 million euros to patronage projects.
In 1997, at the initiative of Olivier
Baussan, L’OCCITANE began
to use Braille labelling, enabling
the brand to raise public
awareness of visual impairment.
Since then, every year, the
L’OCCITANE Foundation has
sold a fundraising product in
L’OCCITANE stores in order to fi nance projects to combat
avoidable blindness in developing regions. L’OCCITANE
subsidiaries are also very dedicated to this cause. In 2013,
13 different countries got involved in their own projects.
As for the Foundation, it is backing six projects in Burkina Faso,
working with the NGOs Helen Keller International, Light for the
World, Medicus Mundi, Vision Aid Overseas and A Better Life
Foundation. These prevention and treatment projects will include
large-scale eye screening, operations, training of local medical staff
and eye health awareness campaigns.
1 au.loccitane.com