loeries 2017 - official rankings-final 2017 - official rankings_final.… · 5 grey advertising...

Board: S Gordhan (Chairperson) | AM Human (CEO) | G de Abreu | G Gillespie | X Dyeshana | G Leck | M Schalit | N Mashigo J Mpufane | | A Quaye | V Hollis | Reg No 2005/010969/08

LOERIES® OFFICIAL RANKINGS™ 2017 Since 2010, the Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the Top Brands and Agencies, as well as specialist focus areas, and individual performance in key areas. At the back of this publication, information is provided on how the rankings are calculated. COPYRIGHT The Loeries® Official Rankings™ is copyright. Except for the purposes of fair reviewing, no part of this publication may be reproduced or transmitted in any form or by any means, electronic, digital or mechanical, including CD, DVD, eBook, PDF format, photocopying, recording, or any information storage and retrieval system, including by any means via the Internet, or by any means yet undiscovered, without permission in writing from The Loerie Awards Company. Infringers of copyright render themselves liable to prosecution.

Loeries® Official Rankings™ 2017 2

CONTENTS

COMPANY CREDITS Table A1 Overall ranking by Brand………………………………………………………………………………. Page 3 Table A2a Overall ranking by Agency – Africa & the Middle East………………………………… Page 4 Table A2b Ranking by Regional Agency Group……………………………………………………………… Page 4 Table A2c Ranking by Agency – South Africa……………………………………………………………….. Page 5 Table A2d Ranking by Agency – Region excluding South Africa…………………………………… Page 6 Table A3 Overall ranking by Agency Size……………………………………………………………………. Page 7 Table A4 Top Educational Institutions…………………………………………………………………………. Page 8 Table A5 Communication Design…………………………………………………………………………………. Page 8 Table A6 Digital and Interactive Communication……………………………………………………….. Page 9 Table A7a Television, Film & Video – Film Production Company…………………………………. Page 10 Table A7b Television, Film & Video – Editing Company………………………………………………… Page 10 Table A7c Television, Film & Video – Post Production…………………………………………………… Page 10 Table A7d Television, Film & Video – Recording Studio………………………………………………… Page 11 Table A7e Television, Film & Video – Animation Company…………………………………………… Page 11 Table A8 Digital Agency………………………………………………………………………………………………… Page 11 Table A9 Radio – Recording Studio……………………………………………………………………………… Page 11 INDIVIDUAL CREDITS Table B1 Brand Representative……………………………………………………………………………………. Page 12 Table B2 Chief Creative Officer……………………………………………………………………………………. Page 13 Table B3 Executive Creative Director…………………………………………………………………………… Page 13 Table B4 Creative Director…………………………………………………………………………………………… Page 14 Table B5 Agency Art Director………………………………………………………………………………………. Page 15 Table B6 Writer……………………………………………………………………………………………………………… Page 16 Table B7a Television, Film & Video – Director………………………………………………………………. Page 17 Table B7b Television, Film & Video – Cinematographer……………………………………………….. Page 17 Table B7c Television, Film & Video – Editor………………………………………………………………….. Page 18 Table B7d Television, Film & Video – Producer……………………………………………………………… Page 18 Table B7e Television, Film & Video – Animator…………………………………………………………….. Page 18 Table B8 Art Director / Stylist………………………………………………………………………………………. Page 19 Table B9 Communication Design – Designer..………………………………………………………..…. 0 Table B10 Illustrator………………………………………………………………………………………………………. Page 21 Table B11 Digital and Interactive – Information Architect / UX Design……………………… Page 21 Table B12 Music and Sound Composition……………………………………………………………………… Page 22 Table B13 Print Communication – Photographer…………………………………………………………. Page 22 Table B14 Digital and Interactive – Programmer / Software Dev………………………………. Page 22 Table B15 Strategist………………………………………………………………………………………………………. Page 23 Table B16 Account Management……………………………………………………………………………………. Page 23 How the Rankings are calculated…………………………………………………………………… Page 24 About Loeries Africa Middle East …….……………………………………………………………. Page 26 Official Partners of the Loeries 2017 ……………………………………………………………. Page 26


NOTE: For all Company / Agency tables, the number in (parentheses) next to the name indicates the 2016 Ranking. TABLE A1. OVERALL RANKING BY BRAND 2017 RANK NAME

1 KFC(1)2 FlightCentre(12)3 Marble4 ABSOLUT5 Sanlam6 TheCartel7 Visa8 LaLibanaiseDesJeux9 Nissan

10 LandmarkGroup11 SurfShack12 Nando's(3)13 MadaMasr13 Mars15 OlPejetaConservancy16 BRF17 VolkswagenSouthAfrica(10)18 LawAndakDam19 HuffPostSA20 InterreligiousCouncilofBosniaandHerzegovina


TABLE A2a. OVERALL RANKING BY AGENCY 2017 RANK AGENCY COUNTRY

1 ImpactBBDODubai UnitedArabEmirates2 OgilvyJohannesburg(1) SouthAfrica3 HuntLascarisJohannesburg(10) SouthAfrica4 NativeVML(16) SouthAfrica5 GridWorldwideBrandingandDesign(17) SouthAfrica6 Y&RDubai UnitedArabEmirates7 KingJamesGroup(20) SouthAfrica8 Y&RSouthAfrica(13) SouthAfrica9 TBWA\RAAD(8) UnitedArabEmirates

10 J.WalterThompsonDubai UnitedArabEmirates11 J.WalterThompsonKSA(14) SaudiArabia11 Net#workBBDO(2) SouthAfrica13 DDB(5) SouthAfrica14 FoxP2CapeTown(4) SouthAfrica15 OgilvyCapeTown(3) SouthAfrica16 JoePublicUnited(6) SouthAfrica17 Ogilvy&MatherAfrica Kenya18 TheOddNumber SouthAfrica19 GreyAdvertising SouthAfrica20 LeoBurnettIsrael Israel

Note: The OVERALL ranking includes agencies from across the region – Africa and the Middle East – as well as international agencies that produced work to be flighted within the region. TABLE A2b. RANKING BY REGIONAL AGENCY GROUP 2017 RANK GROUP

1 BBDOMEA(2)2 TBWA\(3)3 OgilvyEMEA(1)4 Y&RAfrica&MiddleEast(9)5 J.WalterThompsonMEA(4)6 VML7 KingJamesGroup8 FCBAfrica(5)9 JoePublicUnited(6)

10 DDB(7)The Regional Agency Group ranking is for the group networks across Africa and the Middle East


TABLE A2c. RANKING BY AGENCY 2017 – SOUTH AFRICA RANK AGENCY

1 OgilvyJohannesburg(1)2 HuntLascarisJohannesburg(9)3 NativeVML(12)4 GridWorldwideBrandingandDesign(14)5 KingJamesGroup(15)6 Y&RSouthAfrica(12)7 Net#workBBDO(2)8 DDB(5)9 FoxP2CapeTown(4)

10 OgilvyCapeTown(3)11 JoePublicUnited(6)12 TheOddNumber(16)13 GreyAdvertising14 J.WalterThompsonSouthAfrica15 AccentureInteractive15 DevCom17 M&CSaatchiAbel(18)18 FCB188619 MetropolitanRepublic20 FCBJoburg(17)

Note: Country ranking is based on the registered address of the agency, not where the work is flighted. For example, an agency in the South Africa table may have produced work flighted anywhere in the region but the agency remains in the South Africa table.


TABLE A2d. RANKING BY AGENCY 2017 – REGION EXCLUDING SOUTH AFRICA RANK AGENCY COUNTRY

1 ImpactBBDODubai UnitedArabEmirates2 Y&RDubai UnitedArabEmirates3 TBWA\RAAD(1) UnitedArabEmirates4 J.WalterThompsonDubai(7) UnitedArabEmirates5 J.WalterThompsonKSA(2) SaudiArabia6 Ogilvy&MatherAfrica Kenya7 LeoBurnettIsrael Israel8 InbarMerhavG Israel9 CreativeY&R Kenya

10 ImpactBBDOCairo Egypt11 AdvantageY&R(13) Namibia12 MemacOgilvyDubai(3) UnitedArabEmirates12 OgilvyOneDubai UnitedArabEmirates14 ScanadKenya Kenya15 J.WalterThompsonCasablanca Morocco16 ImpactBBDOBeirut Lebanon17 PanoramaY&RTunis Tunisia18 CheilWorldwide–Dubai(6) UnitedArabEmirates18 7evenInteractiveLimited Nigeria

Note: Country ranking is based on the registered address of the agency, not where the work is flighted.


TABLE A3. OVERALL RANKING BY AGENCY SIZE 2017 RANK LARGE(100ormoreemployees) COUNTRY

1 ImpactBBDODubai UnitedArabEmirates2 OgilvyJohannesburg(1) SouthAfrica3 HuntLascarisJohannesburg(5) SouthAfrica4 NativeVML SouthAfrica5 KingJamesGroup SouthAfrica6 Y&RSouthAfrica SouthAfrica7 TBWA\RAAD(4) UnitedArabEmirates8 J.WalterThompsonKSA SaudiArabia9 OgilvyCapeTown(2) SouthAfrica

10 JoePublicUnited(3) SouthAfrica RANK MEDIUM(41-99employees) COUNTRY

1 Y&RDubai UnitedArabEmirates2 J.WalterThompsonDubai UnitedArabEmirates3 Net#workBBDO(1) SouthAfrica4 DDB(2) SouthAfrica5 GreyAdvertising SouthAfrica6 LeoBurnettIsrael Israel7 InbarMerhavG Israel8 J.WalterThompsonSouthAfrica SouthAfrica9 MetropolitanRepublic SouthAfrica

10 CreativeY&R Kenya RANK SMALL(1-40employees) COUNTRY

1 GridWorldwideBrandingandDesign(4) SouthAfrica2 FoxP2CapeTown(1) SouthAfrica3 TheOddNumber(5) SouthAfrica4 AccentureInteractive SouthAfrica4 DevCom SouthAfrica6 FCB1886 SouthAfrica7 SistersAct SouthAfrica8 KingJamesII SouthAfrica9 AdvantageY&R Namibia

10 ShiftJoePublic SouthAfrica


TABLE A4. TOP EDUCATIONAL INSTITUTIONS 2017 RANK EDUCATIONALINSTITUTION

1 VegaSchool(3)2 TheOpenWindow(7)3 AAASchoolofAdvertisingCapeTown(2)4 StellenboschAcademyofDesign&Photography(1)5 TheRed&YellowSchool(5)6 GreensideDesignCenter(7)7 North-WestUniversity(6)8 UniversityofPretoria(4)

Note: Compiled using only Student Awards category TABLE A5. COMMUNICATION DESIGN 2017 RANK AGENCY

1 GridWorldwideBrandingandDesign(2)2 ImpactBBDODubai3 HuntLascarisJohannesburg4 OgilvyJohannesburg5 ShiftJoePublic6 Y&RDubai7 TBWA\RAAD8 TheSpanishCoalition9 WhitespaceCreative9 studioMASArchitects9 Nando's9 HitchcockMichalski9 KingJamesGroup

Note: Compiled using only the Communication Design category


TABLE A6. DIGITAL AND INTERACTIVE COMMUNICATION 2017 1 OgilvyJohannesburg(3)2 ImpactBBDODubai3 NativeVML4 KingJamesGroup5 OgilvyCapeTown6 PublicisMachine7 OgilvyOneDubai7 MemacOgilvyDubai9 Net#workBBDO(1)

10 Ogilvy&MatherAfricaNote: Compiled using only the Digital and Interactive Communication category.


TABLE A7 - TELEVISION, FILM & VIDEO Note: Compiled using only the Television, Film & Video Communication category. TABLE A7a. TELEVISION, FILM & VIDEO – FILM PRODUCTION COMPANY 2017 RANK COMPANY COUNTRY

1 EggFilms(3) SouthAfrica2 7Films(4) SouthAfrica3 GoodPeople Egypt/Lebanon4 Dejavu UnitedArabEmirates5 BombCommercials SouthAfrica6 GentlemenFilms SouthAfrica7 DarlingFilms SouthAfrica8 Rhino Egypt9 TheVideoCartel SouthAfrica

10 0307 SouthAfrica TABLE A7b. TELEVISION, FILM & VIDEO – EDITING COMPANY 2017 RANK COMPANY COUNTRY

1 DeliverancePostProduction(4) SouthAfrica2 TheUpstairsLudus(5) SouthAfrica3 Exile(3) USA4 LeftPostProduction(1) SouthAfrica5 2+3PostProduction SouthAfrica

TABLE A7c. TELEVISION, FILM & VIDEO – POST PRODUCTION 2017 RANK COMPANY COUNTRY

1 DeliverancePostProduction SouthAfrica2 TheUpstairsLudus(2) SouthAfrica3 Blacksmith USA3 Company3 USA3 LeftPostProduction(1) SouthAfrica3 Pudding SouthAfrica


TABLE A7d. TELEVISION, FILM & VIDEO – RECORDING STUDIO 2017 RANK COMPANY COUNTRY

1 BigLeapStudios(3) SouthAfrica2 AudioMilitia SouthAfrica3 OrangatangMusic SouthAfrica4 SonarMusic SouthAfrica5 HowardAudio SouthAfrica6 ProduceSound(1) SouthAfrica

TABLE A7e. TELEVISION, FILM & VIDEO – ANIMATION COMPANY 2017 RANK COMPANY COUNTRY

1 BlackSmith USA2 WickedPixels(2) SouthAfrica3 SinisterStudios SouthAfrica3 ChocolateTribe SouthAfrica3 GlassworksLondon UK

TABLE A8. DIGITAL AGENCY/PRODUCTION COMPANY 2017 RANK AGENCY COUNTRY

1 Gloo@Ogilvy(2) SouthAfrica2 PunkSociety SouthAfrica3 MediaMonks UnitedArabEmirates4 Nurun SouthAfrica5 BlackBeanProductions SouthAfrica

Note: Compiled using only the Digital and Interactive Communication category. TABLE A9. RADIO – RECORDING STUDIO 2017 RANK COMPANY COUNTRY

1 ProduceSound(1) SouthAfrica2 FineTuneStudios SouthAfrica3 RobRoy SouthAfrica4 HeyPapaLegend(4) SouthAfrica5 AquanoteStudios(2) SouthAfrica

Note: Compiled using only the Radio Communication category.


INDIVIDUAL CREDITS TABLE B1. BRAND REPRESENTATIVE 2017 RANK NAME

1 MikeMiddleton(KFC)2 DivanViljoen(FlightCentre)3 JacquesCronje(KFC)4 GaryKyriacou(Marble)5 MelanieCampbell(Absolut)6 PeterRichweisz(TheCartel)7 KarimBeg(Visa)8 ThabisaMkhwanazi(KFC)9 BenjaminSchoderer(KFC)

10 JihadSaadé(LaLibanaiseDesJeux)11 HloniMohope(KFC)12 ZiadSunna(Nissan)13 ShyamSunder(LandmarkGroup)14 DavidChudleigh(SurfShack)15 YegsRamiah(Sanlam)16 MohamedTorki(Mars)17 LynetteNgwata(KFC)18 MehdiBerrada(BRF)19 ElodieSampere(OlPejetaConservancy)19 RichardVigne(OlPejetaConservancy)


TABLE B2. CHIEF CREATIVE OFFICER 2017 RANK NAME

1 PeteCase2 PeterKhoury3 JasonXenopoulos4 NathanReddy5 AlistairKing6 GrahamLang7 ChaficHaddad8 WalidKanaan9 RamseyNaja

10 MikeSchalit TABLE B3. EXECUTIVE CREATIVE DIRECTOR 2017 RANK NAME

1 FadiYaish2 MarianaO'Kelly3 JennyGlover4 KalpeshPatankar5 RyanMcManus6 PaulHinch7 MatthewBarnes8 MattRoss8 DevinKennedy

10 DanPinch11 FouadAbdelMalak12 BradReilly13 SbuSitole14 NicholasWittenberg14 TselisoRangaka16 GlennJeffery17 GordonRay18 WillRust19 JennyEhlers20 RoannaWilliams


TABLE B4. CREATIVE DIRECTOR 2017 RANK NAME

1 AdamWhitehouse2 GeorgeLow2 ShaneForbes4 WilliamMathovani4 DanielCorrea6 Jan-HendrikLabuschagne7 MolefiThulo8 AnnekeJacobs9 GregoryKing

10 ManuelBorde11 RyanAtkinson12 AlokMohan13 CameronWatson13 MichaelWilson15 RobynBergmann16 AkhileshBagri16 GautamWadher18 CandiceHellens19 MikeMartin20 NicolaWielopolski20 LawrenceKatz


TABLE B5. AGENCY ART DIRECTOR 2017 RANK NAME

1 KalpeshPatankar2 ShaneForbes3 KapilBhimekar4 TammyRetter5 Ana-NicoleRocha6 LuizGuimaraes7 ErnstLass8 OswaldoSa9 ClaudioCampisto9 YvesFarhat

11 FelipeSona11 GabrielGama13 ElridgeMarshall13 CameronWatson15 GautamWadher16 Moira-GeneSephton17 MelissaGrundlingh18 EnricoMotti19 SibsZihle20 AntonioCue


TABLE B6. WRITER 2017 RANK NAME

1 GeorgeLow2 ShahirZag3 DavidKrueger3 Jan-HendrikLabuschagne5 Anna-martFourie6 ConraddeKock6 HelloMissB8 EduardoBalloussier9 EmmaDrummond

10 KarmenWessels10 MariBasson12 AlexPineda13 GuilhermeGrossi14 MelusiMhlungu15 PatrickRobertson16 JennyGlover17 MichaelWilson17 VikashGajjar19 AkhileshBagri20 CandiceHellens


TABLE B7a. DIRECTOR 2017 RANK NAME

1 SunuGonera2 LourensvanRensburg3 MagedNassar4 NalleSjoblad5 TerenceNeale6 TebohoMahlatsi7 MarkMiddlewick7 GregRom9 ChloeCoetsee9 WarrenDuPreez9 NickThorntonJones

Note: Compiled using only the Television, Film & Video Category TABLE B7b. CINEMATOGRAPHER 2017 RANK NAME

1 DirkvanNiekerk2 RoryO'Grady3 AlexisZabe4 JamieRamsay5 RossMaxwell6 JohnMathiesson7 AlarddeSmidt7 EugenioGalli7 FabianVettiger

10 FrancesKroon10 KirkMorgan10 RobSmith10 RoscoeVercuil

Note: Compiled using only the Television, Film & Video Category


TABLE B7c. EDITOR 2017 RANK NAME

1 GordonMidgley2 NeelayShah3 JayMcConville3 ShaneReid3 TravisMoore6 AndrewTraill7 MarkAsh8 StephenDuPlessis9 OwenOppenheimer9 SakiBergh

Note: Compiled using only the Television, Film & Video Category TABLE B7d. PRODUCER 2017 RANK NAME

1 KerryHosford2 NinavanRensburg3 MichelAbouZeid4 SteveGergess4 ManasviGosalia4 WadihSafieldin7 RozanneRocha-Gray7 PaulKawasaki9 MarcHarrison9 GavinJoubert

Note: Compiled using only the Television, Film & Video Category TABLE B7e. ANIMATOR 2017 RANK NAME

1 GabriellaJardine2 TomBussell2 YlliOrana4 GavinCoetzee4 IanvanHeerden

Note: Compiled using only the Television, Film & Video Category


TABLE B8. ART DIRECTOR / STYLIST 2017 RANK NAME

1 BiancaPrinsloo2 BridgetBaker3 WilliamBoyes4 LeighVermaak5 DimitriRepanis5 TrudiBarklem7 JosepheBennett8 DianeVermooten8 RishiAggarwal8 TammyTinker


TABLE B9. DESIGNER 2017 RANK NAME

1 WadeMoonsamy2 Jan-HendrikLabuschagne3 MariosFlourentzou3 RossThornton-Dibb3 SamuBelle6 AnnekeJacobs6 GregoryKing6 MarikeHechter9 ClaytonNeedham

10 GenieBotha11 ChloeIgo11 RaeesaJenkins13 RobynBergmann14 BanaSalah15 KalpeshPatankar16 AdrianaWebb16 GeorginaKatz16 JacSun16 JacquesDuToit16 KevinWhiteman16 MarinaLeRoux16 MichaelZulu16 NeillPretorius16 Roberthart16 SallyVanRensburg

Note: Compiled using only the Communication Design category.


TABLE B10. ILLUSTRATOR 2017 RANK NAME

1 SaritaImmelman2 Illusion3 Wataru4 StudioMuti5 ChrisSlabber6 AnnekeJacobs6 JeandeWet8 IsabellaKoelman9 SoniaDearling

10 TwinBrains11 JohandeLange12 AndrewRingrose13 EmmaStrydom14 DraganaJevtovic14 JohannStrauss14 tall+short17 JayavantTambre17 SchutteCombrink17 TiroMonnakgotla20 DaniLoureiro20 IanJepson20 JayGordon20 PaulVermeulen20 WickedPixels

TABLE B11. INFORMATION ARCHITECT/UX DESIGN 2017 RANK NAME

1 AnnekeJacobs1 GregoryKing3 ErikBialek4 JohanSteyn5 JasonPlaatjies

Note: Compiled using only the Digital and Interactive Communication category


TABLE B12. MUSIC AND SOUND COMPOSITION 2017 RANK NAME

1 JamesMatthes2 LouisEnslin3 KhuliChana4 TheoPotgieter5 RobBrinkworth5 RossMcDonald7 CassperNyovest8 Mangojam8 RobShroder

10 Human TABLE B13. PHOTOGRAPHER 2017 RANK NAME

1 GregAdamski2 DavidPrior3 KabuthaKago4 MikeSmith4 ShawnVanEeden

Note: Compiled using only the Print category. TABLE B14. PROGRAMMER/SOFTWARE DEV 2017 RANK NAME

1 ChrisMarais1 GrahamTalbot3 LiezelBreytenbach3 Mark-ClintAdams5 FanusduToit6 DonnyHofman6 PaulWollner8 DavidKamerman9 JohanSteyn

10 JasonPlaatjiesNote: Compiled using only the Digital and Interactive Communication category.


TABLE B15. STRATEGIST 2017 RANK NAME

1 TerriSegal2 MariBasson3 MeganClausen4 GerhardSagat5 LesegoKotane6 JaneJacobs7 IsmailJooma8 GregoryKing8 AnnekeJacobs8 SineadDennis

TABLE B16. ACCOUNT MANAGEMENT 2017 RANK NAME

1 BridgetLangley2 LaurenMcInnes3 MarcoSantarelli3 TerniellRamlah3 VuyoXiphu6 GiaPope7 SalehElGhatit8 CaraBulteel9 PeterZagalsky

10 TanyaHorak


HOW THE LOERIES® OFFICIAL RANKINGS™ ARE CALCULATED While there can be many ways of analysing any competition, we have provided a thorough and fair process to accurately report on the results of the awards. The exact methodology that is used for the ranking is described here, and publication of the chosen procedures in advance of our entry deadline and judging ensures no bias in favour of any particular outcome.

1. BRANDS GET POINTS: A credited brand gets full points, irrespective of the entering Agency. For example, if a Brand wins two awards with two separate agencies, the Brand gets full points from both awards

2. POINTS ARE GIVEN FOR EACH AWARD.

3. POINTS PER AWARD: 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; 30 points for Craft Certificate.

4. CAMPAIGN ENTRIES GET 1,5x POINTS: All Campaign categories (Type B) will all be awarded 1,5 times the points.

5. COMBINED CAMPAIGN ENTRIES ALSO GET 1,5x POINTS: Single entries (Type A) that are combined into one campaign award during judging will receive 1,5 times the points. For example, if three print posters are combined and awarded a Campaign Gold, then the award will be worth 1,5 x 110 = 165 points.

6. FOR COMPANIES; POINTS ARE DIVIDED IF MORE THAN ONE NAME IS PROVIDED FOR ONE CREDIT: Where more than one company has been credited for any one credit, the points will be divided equally between the parties. For example, a Gold Winner receives 110 points. If two companies are listed under "Agency", each will receive 55 points. However, one "Agency" and one "Production Company" will each receive the full points.

7. FOR INDIVIDUALS; FULL POINTS ARE GIVEN FOR EACH NAME LISTED FOR ONE CREDIT: Where more than one individual has been credited for any one credit, each individual will get full points. For example, a Gold Winner receives 110 points. If two Creative Directors are listed, each will receive 110 points, or if three people share the “Writer” credit, then each person will receive 110 points.

8. FOR INDIVIDUAL CREATIVE RANKINGS: A person is only awarded points for the most senior creative position, even if their name is listed in multiple creative credits. For example,


if someone is credited as Executive Creative Director and Creative Director, they will only receive points for Executive Creative Director.

9. AGENCIES AND PRODUCTION COMPANIES GET FULL POINTS: As long as there is one name per credit, then each credit gets full points. For example, if a TV Commercial wins gold, the credited Agency gets full points and the credited Production Company gets full points. If two agencies share one credit, then each agency gets half the points.

10. A COMPANY CANNOT RECEIVE POINTS AS BOTH AN AGENCY AND AS A PRODUCTION COMPANY.

11. CRAFTS: Production companies will receive points from International Craft entries; however agencies will not receive any points. For example, if an illustrator from within our region does work for a London agency to be flighted in Europe, based on a brief and concept created in London, then the work is eligible for an Illustration craft award and craft points. But the London agency gets no points.


About Loeries Africa Middle East The Loeries®, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries® promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering in Africa and the Middle East, Loeries® Creative Week™ Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

Our region's creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries® is to increase the standard of brand communication in the region.

Major Partners of the Loeries 2017 Tourism KwaZulu-Natal (TKZN), The Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), eThekwini Municipality – Durban Tourism, DStv Media Sales, Gearhouse Group

Category Partners AB InBev, Accenture, Channel O, Facebook, Gagasi FM, Google, JCDecaux, Mercedes-Benz, SANBS, The Times, Unilever South Africa, Woolworths

Additional Partners and Official Suppliers AAA School of Advertising, Antalis South Africa, Aon South Africa, Association of Practitioners in Advertising, Backsberg, BEE Online, Circus Circus Beach Café, DDB South Africa, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner, Multiprint Litho Lingo Communications, Newsclip, Paygate, Paul Shiakallis Photography, Rocketseed, Scan Display, Shift Social Development, South African Airways, Total Exposure, Tsogo Sun, Vega School, VQI

Official Media Partners Between 10and5, Bizcommunity.com, Book of Swag, Campaign Middle East, Coloribus Advertising Archive, Design Times, Film & Event Media, Goliath and Goliath, iDidTht.com, Leading Architecture and Design, Marketing Edge Nigeria, Marketing Africa, Media Update, The Redzone, YouTube

For more information visit loeries.com

loeries 2017 - official rankings-final 2017 - official rankings_final.… · 5 grey advertising...

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