loftwines corporate wine tasting events ang
DESCRIPTION
How to organize a wine event?TRANSCRIPT
www.Loftwines.com
www.Loftwines.com
Corporate Wine Tasting Events
'Reflections on what is a wine event What is the process of creation, what to consider, what decision-making, what
is essential to organize a corporate wine event '
www.Loftwines.com
Tourism
Enotourism
Where we are…
Enohospitality
Corporate Wine Events
www.Loftwines.com
Tourism
Enotourism
Where we are…
Company
Enohospitality
Mk & RH
Wine
CWTE
www.Loftwines.com
How does a Corporate Wine Event work?
www.Loftwines.com
The visionis communicate the wine culture
www.Loftwines.com
With the missionto use wine as a communication tool
www.Loftwines.com
What does ‘communicate the wine culture’ mean?
www.Loftwines.com
Origins
www.Loftwines.com
Explain Interpreters
www.Loftwines.com
And how we use it to create communication ?
www.Loftwines.com
And how we use it to create communication ?
Communication needs ?
Format elected ?
How to fill it ?
But what is essential to be successful ?
Place to organize ?
Which setup ?
Atmosphere created ?
www.Loftwines.com
Communication, Network, Team Building…
What communication needs ?
And how we use it to create communication ?
To define the event objective is
important to take
posterior decisions
Nº of wines, format,
Speech or not,
Additional materials,
place to organize…
www.Loftwines.com
Atmosphere created ?Formal, Casual
Rural, cosmopolitanApprenticeship
Defined communication objectives
Have to create the best atmosphere
to communicate
The versatility of the wine as
main thread is infinite.
And how we use it to create communication ?
www.Loftwines.com
There is a large diversity of formats
To involve the participant and make
him enjoy the wine culture, while
creating a communication objective.
Format elected ?Classes, Seminaries,
Meetings, Dinners, Trips
And how we use it to create communication ?
www.Loftwines.com
To adapt the setup to the number
of persons, wines to drink, time
to taste, additional material…
Which setup ?U shape, Imperial, Wine Bar, Cocktail
Fairs, Dinner
And how we use it to create communication ?
www.Loftwines.com
The event can be organize
in a city o between vineyards.
In a Cellar, a Hotel o a singular place.
Place to organize ?Cellar, Venue Hotel
And how we use it to create communication ?
www.Loftwines.com
Catering, ComplementsPresentations, Music
How to fill it ?
To complete the event with catering
and animation elements, allow
the invited feeling relax and enlarge
his experience.
And how we use it to create communication ?
www.Loftwines.com
But what is essential ?Interesting Wines, Behaviour
and Spontaneity
Wines to speak about
( score and interpreter )
Receptive attitude and empathy
of everybody to the assistant
Spontaneity and plain language
And how we use it to create communication ?
www.Loftwines.com
Catering, ComplementsPresentations, Music
Communication, Network, Team Building
Communication needs ?
Format elected ?Classes, Seminaries,
Meetings, Dinners, Trips
How to fill it ?
But what is essential?Interesting Wines, Behaviour
and Spontaneity
Place to organize ?Cellar, Venue Hotel
Which setup ?U shape, Imperial, Wine Bar, Cocktail
Fairs, Dinner
Atmosphere created ?Formal, Casual
Rural, cosmopolitanApprenticeship
And how we use it to create communication ?
www.Loftwines.com
3 last and questions…
www.Loftwines.com
Organizer profile for this kind of events ?
Capacities
• Deep knowledge's of the wine and gastronomy worlds.
• Experience and costumer contacts, hospitality and empathy.
• Capacity of designing rooms and places, to organize events of
communication.
Values
• Independence and strictness for a strong message.
• Humility to escape snobbism.
• Passion to communicate.
• Oriented to services.
www.Loftwines.com
Advantages to bear in mind
• Ideal to break the ice.
• Experience that last in time.
• Possibility of identifying the brand with different values.
• Versatility of the wine world.
• Include apprenticeship.
• Actual added value of the wine world.
• Feeling of customization for the guests.
www.Loftwines.com
One message; “The Wine World can be a Communication Tool.”
Thank you!
www.Loftwines.com
Loftwines sommeliers uses his passion for the wine world, creating experiences for amateurs and companies
And also commits himself with the wine culture, through formationand collaboration with professionals and Cellars.
www.Loftwines.comwww.SommelierAlumni.org