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Blog Like a Pro: From Post to Profit

2017 © all rights reserved Debra Lloyd & Pat Iyer 1

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Slide 2

Instructor:

Debra Lloyd

Session 4: How to Publish & Promote Your Blog

2017 © all rights reserved Debra Lloyd & Pat Iyer 2

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Slide 3 Why listen to Debra?

Debra Lloyd:

➢Online since 1996

➢Marketing & SEO expert

➢WordPress & Word Press

security expert

2017 © all rights reserved Debra Lloyd & Pat Iyer 3

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Slide 4 What we will cover

✓ Creating a New Post

2017 © all rights reserved Debra Lloyd & Pat Iyer 4

✓ Editing On-Page Layout

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Slide 5 What we will cover

✓ Adding Images

2017 © all rights reserved Debra Lloyd & Pat Iyer 5

✓ Categories & Tags

✓ Using Yoast to SEO your post

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Slide 6 What we will cover

✓ Ready; Schedule; Publish!

2017 © all rights reserved Debra Lloyd & Pat Iyer 6

✓ Share & Promote Your Post!

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CREATE OR ADD A NEW POST

2017 © all rights reserved Debra Lloyd & Pat Iyer 7

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Slide 8 Login to Admin Dashboard

• WP-Login> Admin Dash

2017 © all rights reserved Debra Lloyd & Pat Iyer 8

• Username

• Password

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Slide 9 WP Admin Dashboard

2017 © all rights reserved Debra Lloyd & Pat Iyer 9

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Slide 10 Add New Post

• WP-Login> Dashboard

2017 © all rights reserved Debra Lloyd & Pat Iyer 10

• Posts>

• Add New>

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Slide 11

2017 © all rights reserved Debra Lloyd & Pat Iyer 11

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Slide 12 Expanding the Editing Tool Bar

2017 © all rights reserved Debra Lloyd & Pat Iyer

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Slide 13 Handy Keyboard Shortcuts

2017 © all rights reserved Debra Lloyd & Pat Iyer 13

• Control + A = Select All

• Control + C = Copy

• Control + V = Paste

• Control + X = Cut

• Control + Z = Undo last action

(Command+ key on a Mac)

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Slide 14 Add Title

2017 © all rights reserved Debra Lloyd & Pat Iyer 14

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Slide 15 SAVE

2017 © all rights reserved Debra Lloyd & Pat Iyer 15

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Slide 16 Add Text

2017 © all rights reserved Debra Lloyd & Pat Iyer 16

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Slide 17 SAVE

2017 © all rights reserved Debra Lloyd & Pat Iyer 17

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Slide 18 Add Headings & Sub-Headings

2017 © all rights reserved Debra Lloyd & Pat Iyer 18

Post Title = H1

Sub-Title = H2 or H3

Emphasis = H4 – H6

or use Bold/Italics

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Slide 19 Headings & Sub-Headings

2017 © all rights reserved Debra Lloyd & Pat Iyer 19

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Slide 20 Block Quotes

2017 © all rights reserved Debra Lloyd & Pat Iyer 20

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Slide 21 Block Quotes

2017 © all rights reserved Debra Lloyd & Pat Iyer 21

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Slide 22 SAVE

2017 © all rights reserved Debra Lloyd & Pat Iyer 22

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Slide 23

2017 © all rights reserved Debra Lloyd & Pat Iyer

IMAGES & FEATURED IMAGES

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Slide 24 Image Layout Options

2017 © all rights reserved Debra Lloyd & Pat Iyer 24

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Slide 25 Image Layout

2017 © all rights reserved Debra Lloyd & Pat Iyer 25

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Slide 26 Optimize Your Images

2017 © all rights reserved Debra Lloyd & Pat Iyer 26

Add Media

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Slide 27 Re-Size to Optimize

2017 © all rights reserved Debra Lloyd & Pat Iyer 27

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Slide 28 Re-Size to Optimize

2017 © all rights reserved Debra Lloyd & Pat Iyer 28

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Slide 29 Re-Size to Optimize

2017 © all rights reserved Debra Lloyd & Pat Iyer 29

Add Media Scale Image Featured Image

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Slide 30 Re-Size to Optimize

2017 © all rights reserved Debra Lloyd & Pat Iyer 30

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Slide 31 Re-Size to Optimize

2017 © all rights reserved Debra Lloyd & Pat Iyer 31

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Slide 32 Adding a Featured Image

2017 © all rights reserved Debra Lloyd & Pat Iyer 32

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Slide 33 Adding a Featured Image

2017 © all rights reserved Debra Lloyd & Pat Iyer 33

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Slide 34 Adding a Featured Image

2017 © all rights reserved Debra Lloyd & Pat Iyer 34

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Slide 35 SAVE

2017 © all rights reserved Debra Lloyd & Pat Iyer 35

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Slide 36

2017 © all rights reserved Debra Lloyd & Pat Iyer

CATS & TAGS

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Slide 37 Categories

➢1 for specificity

2017 © all rights reserved Debra Lloyd & Pat Iyer 37

2 to 3 Categories MAXIMUM

➢1 for the archive

➢1 for general subject matter

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Slide 38

2017 © all rights reserved Debra Lloyd & Pat Iyer 38

Categories

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2017 © all rights reserved Debra Lloyd & Pat Iyer 39

Categories

Add New Category

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Slide 40

2017 © all rights reserved Debra Lloyd & Pat Iyer 40

Categories

Make Primary

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2017 © all rights reserved Debra Lloyd & Pat Iyer 41

Categories

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Slide 42 Tags

➢Tags are the “Blood Hounds” of your blog

➢Use them sparingly to identify very specific

keywords or information within a post

2017 © all rights reserved Debra Lloyd & Pat Iyer 42

1 to 2 Tags MAXIMUM

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Slide 43

2017 © all rights reserved Debra Lloyd & Pat Iyer 43

Tags

✓ Filter for Specificity

✓ Keyword Phrases

✓ Search Terms

1 to 2 Tags MAXIMUM

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Slide 44 SAVE

2017 © all rights reserved Debra Lloyd & Pat Iyer 44

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Slide 45

2017 © all rights reserved Debra Lloyd & Pat Iyer

SEO

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Slide 46 SEO Plugins

2017 © all rights reserved Debra Lloyd & Pat Iyer 46

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Slide 47 Yoast SEO Plugin

2017 © all rights reserved Debra Lloyd & Pat Iyer 47

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Slide 48 Yoast Your Post

2017 © all rights reserved Debra Lloyd & Pat Iyer 48

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Slide 49

SAVE!2017 © all rights reserved Debra Lloyd & Pat Iyer 49

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Slide 50 Pre-Pub Checks

2017 © all rights reserved Debra Lloyd & Pat Iyer 50

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Slide 51 Pre-Pub Checks

2017 © all rights reserved Debra Lloyd & Pat Iyer 51

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Slide 52 PUBLISH

2017 © all rights reserved Debra Lloyd & Pat Iyer 52

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Slide 53 Congratulations!

2017 © all rights reserved Debra Lloyd & Pat Iyer 53

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Slide 54

2017 © all rights reserved Debra Lloyd & Pat Iyer

PROMOTING YOUR POSTS

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Slide 55 Sharing Tools

➢ IFTTT

➢ Jetpack

➢ Hootsuite

➢ Buffer

➢ Divr.it

➢ Post Planner

➢ EveryPost

2017 © all rights reserved Debra Lloyd & Pat Iyer 55

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Slide 56 Sharing Plugins

2017 © all rights reserved Debra Lloyd & Pat Iyer 56

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Slide 57

2017 © all rights reserved Debra Lloyd & Pat Iyer

NEXT STEPS

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Slide 58 Session 4 Homework: Upload| Layout | Pub/Sched

• Upload to WP post editor

• Add headings & sub-headings

• Ad post images & featured image

• Cats & tags

• Yoast your post for SEO

• Schedule or Publish

2017 © all rights reserved Debra Lloyd & Pat Iyer 58

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Slide 59 BONUS Session 5

• Bonus LIVE Q&A

• Monday April 3rd at 8:00 pm eastern

• Have your questions ready

• Be ready & able to login to your WP dashboard so we can help you

2017 © all rights reserved Debra Lloyd & Pat Iyer 59

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Slide 60

✓60 minute 2-2-1

Blog Planning & Strategy Session with BOTH Pat & Debra

$197

Follow Up & Accountability OPTION 1

2017 © all rights reserved Debra Lloyd & Pat Iyer 60

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Slide 61 Follow Up & Accountability OPTION 2

✓Critique Reportof one Blog Post for

Content |Layout |SEOwith BOTH Pat & Debra

$97

2017 © all rights reserved Debra Lloyd & Pat Iyer 61

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