logan 2015
TRANSCRIPT
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Skills
PPM Plan
Review Music Library - using Gold MSCORES and any available local research or consolidated
Review Clocks – verify stop set placement across quarter hours to insure minimum of 5 minutes of credit in each quarter hour.
"Entertain Me Between the Music". aka Maximize the Moment! All Imaging and jock breaks: Fun, Focused, Quick, and Demo-Relatable.
Review ONAIR and ONLINE promotions. Goal: get core listeners to increase use on both platforms. But both must support true listener benefit.
Improve Brand of Station thru Social Networking
Review Station Activity Tracker - Vital to future success
Evaluate Talent.
Maximize any media alliances or attain strategic alliance (local tv stations)
Promotions..
ON AIR & ONLINE
TARGETING BOTH ‘AT WORK & HOLIDAY
EXCLUSIVE VIP DATABASE CONTESTS
FUN MORNING SHOW PROMOTIONS!
HOLIDAY THEMED PROMOTIONS
Ratings #3 W25-54 26.2 % Increase!
Coast is going Up….WAVE is going Down
#4 P25-54 17% CUME Increase
+19% VIP Club
Social Targeted Promotions
Increased Metrics
20 % Facebook Increase
Total Re-Image of Heritage AC…Targeted Lifestyle…How Station is Used
More Real Focus on Variety..
“Whether you’re working out, or working late, you always get Today’s Hits and Yesterday’s Favorites”…
“Always Different, Always Changing, just like you”…
“We play all different types of music, as you cart the kids to all those endless activities…”
Providing Opportunities for Sales..
Community..
References..