logan vs ecs

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For internal circulation onlyFor internal circulation only

What is this update for?What is this update for?

Sr No: 04/2010 Personal / CommercialDate: 09th Dec 2010

Model being impacted

ScoprioXylo

MaxximoGioXylo

LoganBoleroPik Ups

Gio3 WheelersU202Others

Nature of update

New competition launchCompetition price changes

M&M product refreshFeature modificationsCompetition price changes

Competition refreshCompetition publicity

Feature modificationsScheme modificationsPrice modificationsOthers

For internal circulation only

Others

Why this update?Why this update?

In May 2010 Tata Motors launched Indigo eCS Tata Motors In May 2010, Tata Motors launched Indigo eCS. Tata Motors claims that it is India’s most fuel efficient Sedan and is a

smart choice

Indigo eCS competes with Logan directly and is attempting to take on Logan based on Fuel Efficiency which has been Logan’s strength so far This update verifies the claims of Logan s strength so far. This update verifies the claims of

Tata Motors about eCS and attempts to give you insights on how Logan is still a smarter choice


What they say &What they say &

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What they say & What they say & How we matchHow we match


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India’s most fuel efficient sedanIndia’s most fuel efficient sedan

How true is that?How true is that?They support their claim by talking about ‘All new CR4 engine.’ In reality it is only an improved DiCORonly an improved DiCOR

engine.

N dl t thi


Needless to say, this mileage is only for their Diesel variants

Putting Putting their claim their claim to testto test

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to testto test

It didn’t return the promised 23kpl (we’re not surprised) we got 15 3kpl in the city andnot surprised), we got 15.3kpl in the city and 19.3kpl on the highway – that’s an overall figure of 17kplfigure of 17kpl

Even that’s impressiveEven that’s impressive. But consider this

Logan being a ‘Proper Sedan’ as against a half boot attached to what was originally designed as

a hatch, is ~100 kg heavier than eCS. It still manages to return the mileage that eCS delivers. Testimony to Logan’s efficient engine which has


been the benchmark in this segment for long

And just in case And just in case you are still you are still thinking abo tthinking abo t

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thinking about thinking about eCSeCS mileage, mileage, take this..take this..

The winning Logan gclocked an excellent

il fmileage of 34.33 34.33 kplkpl

And this is despite the fact that Logan has a 1.5 l engine (against 1.4 l of eCS) and delivers 20 Nm more torque than Indigo eCS


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StylishStylish

Ok! Ok! You got a decent looking car. But is this not an overstatement?


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Logan may look conventional, but it is a full fledged Sedan Its not an afterthought likefledged Sedan. Its not an afterthought like many competitors in this segment


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says about eCS interiors

..spoilt by an interior that still has some way to go in matching rivals on fit and finish


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Feature packedFeature packed

Bluetooth Ready Music System

Bluetooth is a smart feature which has become popular these days

Automatic gradient climb assist

If you feel this is something similar to Hill descent/ascent control found on high end SUV’s, you are wrong, Remember the early days when you started driving.has become popular these days.

Though eCS does not have Bluetooth built in, it allows you to buy an accessory to use the Bluetooth feature along with your car’s audio system

end SUV s, you are wrong, Remember the early days when you started driving. Getting the vehicle moving from a standstill on a gradient was among the toughest tricks to master. Indigo eCS presents a feature which makes it easier for novice drivers to do exactly this (this is achieved by a small tweak in the engine ECU). Now you know that you may not need this feature at all because you have probably been driving a vehicle for the past few years and have mastered this trick.

We at Mahindra appreciate smart featuresThat’s precisely the reason why Logan is loaded with so many of them


You will see them shortly

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444 4 reasons as to whyreasons as to why

Logan is better than Logan is better than eCSeCS* 4 reasons which we have not spoken of so far in this presentation


DependabilityDependability1 2 3 4

Most Dependable EntryMost Dependable Entry Midsize Car in IndiaAs per 2010 JD Power Vehicle Dependability Study

Customer Satisfaction –Customer Satisfaction Entry Midsize Category2010 HT-Mars Customer Satisfaction Survey


SpaceSpace1 2 3 4

Easily the most spacious in its classs c assLogan is longer (by 259 mm),wider (by 120 mm) and as tall as eCS. This results in more legroom,

Logan Indigo eCS Difference

Wheelbase (mm) 2630 2450 180

Length (mm) 4247 3988 259eCS. This results in more legroom, headroom and shoulder room than Indigo eCS.

Length (mm) 4247 3988 259

Width (mm) 1740 1620 120

Height (mm) 1534 1540 6

The biggest boot in its classAt 510 l L ’ b t t k iAt 510 l, Logan’s boot can take in all that you want to carry. Indigo eCS has a small 380 l boot


Ride QualityRide Quality1 2 3 4

Ride quality is amazing It just soaks up allsays about ride quality of LoganRenuka Kriplani from

Ride quality is amazing. It just soaks up all bumps and potholes and the Indian roads actually feel smoother than they are

says about ride quality in eCS

actually feel smoother than they are

What spoils it for the Indigo eCS is the ride at slow speeds, which is jittery, and the

i h b d t h fsuspension crashes over bad patches of road


Smart featuresSmart features1 2 3 4

Mahindra Logan GLE & GLX

Tata Indigo eCS eGLS & eGLX

f

5 year anti perforation warranty

Driver Information System*

Adjustable Head Restraints

V hi l i biliVehicle immobilizer

Map pockets & storage space in center console

Remote fuel lid opener and boot release

* Driver Information system available only on Logan GLX


Driver Information system available only on Logan GLX

SummarySummary

Why choose Logan over Indigo eCSWhat Tata Motors talks about Indigo eCS

Dependability1

2

Most Fuel Efficient

Space

Ride quality

23

Stylish

Bluetooth Ride quality

Smart features

34

Bluetooth

Automatic gradient climb assist


logan vs ecs

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