logiscsinthe(cityof(the(near(future( - mit ctlctl.mit.edu/sites/ctl.mit.edu/files/blanco crossroads...
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be%er logis,cs for ci,es. be%er ci,es for logis,cs.
logis&cs in the city of the near future crossroads 2015
Edgar E. Blanco • [email protected]
Principal Research Associate, MIT Center for Transporta,on & Logis,cs Founder & Director, MIT Megacity Logis,cs Lab
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Flashback: Crossroads 2012 Prof. Lei Zhao, receiving an online purchase delivery at Tsinghua University during an MIT MegacityLab event in Beijing…
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 3
November 2014 Amazon coverage of same day delivery …
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
March 2015 Edgar noEces that local Bed, Bath & Beyond is also offering same day home delivery … It has been available since 2010 in NYC…
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
is this the (near) future?
why can I only get UberCHOWDER in ci&es?
what else lies ahead for city logis&cs?
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![Page 7: logiscsinthe(cityof(the(near(future( - MIT CTLctl.mit.edu/sites/ctl.mit.edu/files/Blanco Crossroads 2015 Logistics in the City of the...Omen"uneconomical"to"have"own"city"delivery"fleet](https://reader033.vdocument.in/reader033/viewer/2022042021/5e781b1870df487c7f2c0773/html5/thumbnails/7.jpg)
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Search Buy Delivery Discovery Return / Post-‐Buy
the tradi&onal retail buying process
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Search Buy Delivery Discovery Return / Post-‐Buy
the pure e-‐Commerce buying process
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Search Buy Delivery Discovery Return / Post-‐Buy
the mul&-‐channel retailer buying process
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
… and on Jan 7, 2007 …
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Search Buy Delivery Discovery Return / Post-‐Buy
… today’s buying process
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the iPhone and its ecosystem: • accelerated cellphone adop,on • affordable mobile internet access • HTML5 user-‐friendly “mobile websites” • millions of “trained” customers • high-‐end sensors “one touch away”
– GPS, gyroscope, camera, light sensor, WIFI, Bluetooth • birth of “big data”
+ 3 widely known and successful business models: • Amazon.com : launches 1995→$75B sales 14 years later • Facebook : launches 2004 →1.3 Billion users 10 years later • Uber : launches 2009→ in 53 countries, 200 ci,es 5 years later
a disrupted buying process
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 12
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Source: The Digital Future A Game Plan For Consumer Packaged Goods. Aug 2014. GMA, BCG, Google, IRI
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 14
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• Discover anywhere, search anywhere, buy anywhere, request delivery anywhere, return anywhere… as long as you are in a city
• Before: – Stores or (e-‐Commerce + Parcel) provided “economies of scale” to offer same buying experience to ci,es and rural areas
• Now: – “Buy/Deliver Anywhere” is convenient and affordable in high density areas …
the new buying process → omnichannel retailing
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 15
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
Source: Sustainable Streets Index 2011, NYC DOT
65% of NYC residents commute primarily by walking and public transport
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
10.9 mph average day,me speed in NYC
Where can a taxi take you in 7 mins.?
~ 1.27 mile radius or 6 km2
Manha^an populaEon density =
25,000 / km2
150,000 people within 7 min.
Source: Sustainable Streets Index 2011, NYC DOT and author
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 18
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 19
44,000$
32,300$
25,700$
22,800$
19,800$
16,700$
16,600$
14,400$
13,800$
12,400$
12,400$
11,600$
11,300$
11,300$
11,200$
10,500$
10,100$
9,900$
9,800$
9,800$
0$
5,000$
10,000$
15,000$
20,000$
25,000$
30,000$
35,000$
40,000$
45,000$
50,000$
Dhaka$$
Mumbai$MAH$
Hong$Kong$$
Karachi$$
Ahmedabad,$GUJ$
(Dem.$Rep.)$Kinshasa$
Bogotá$$
Manila$$
Lagos$$
Kolkota,$WB$
Bandung$$
Delhi,$DLOHROUP$
Lima$$
Lahore$$
Pune,$MAH$
Singapore$$
Korea$SeoulOIncheon$
Tehran$$
Mexico$City$$
Istanbul$$
Popula'on)Density)0)people)per)sq.km.)
Source: MIT Megacity Logis3cs Lab. Demographia.
Flashback: Crossroads 2012 Density of ciEes around the world is much higher than NYC ~ 10,000 / km2
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 20
Flashback: Crossroads 2012 Automated Package StaEons offer an alternaEve for “convenient” BOPIS for online retailers in dense areas or commuter hubs…. like USPS in 1863…
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Omen uneconomical to have own city delivery fleet • Fragmented & uncertain orders • Short lead-‐,mes • Varying seasonal and daily peaks
Uber, Instacart, Lym, Postmates, Deliv are paving the way …
Crowdsourcing city logis&cs opera&ons
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 21
"Uber's legal issues 2015-‐02-‐06" by taxi-‐deutschland.net -‐ h^p://www.taxi-‐deutschland.net/images/presse/Infografik_Uber-‐legal-‐issues_EN_v12_RGB_2015-‐02-‐06_final.jpg. Licensed under CC BY-‐SA 4.0 via Wikimedia Commons -‐ h^p://commons.wikimedia.org/wiki/File:Uber
%27s_legal_issues_2015-‐02-‐06.jpg#/media/File:Uber%27s_legal_issues_2015-‐02-‐06.jpg
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• 1907 a small messenger and delivery services company is founded in Sea%le, “American Messenger” – Delivered from retail chains and restaurants to homes – Telephone calls and notes – Convinced customers to “outsource” their delivery to them
• 1919 – 1930: The company grew and started operated in mul,ple states
• 1950s-‐1970s: The company fought to obtain authoriza,on to ship freely in all 48 con,guous states
• Finally in 1975 the company obtained Interstate Commerce Commission authoriza,on …
a final logis&cs flashback …
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 22
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• 1907 a small messenger and delivery services company is founded in Sea%le: “American Messenger” – Delivered from retail chains and restaurants to homes – Telephone calls and notes – Convinced customers to “outsource” their delivery to them
• 1919 – 1930: The company grew and started operated in mul,ple states
• 1950s-‐1970s: The company fought to obtain authoriza,on to ship freely in all 48 con,guous states
• Finally in 1975 the company obtained Interstate Commerce Commission authoriza,on …
&me for a logis&cs flashback …
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 23
Source: UPS (2015). h^p://www.pressroom.ups.com/About+UPS/Company+History/1913
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on
is this the (near) future?
why can I only get UberCHOWDER in ci&es?
what else lies ahead for city logis&cs?
24
Yes but with more choices: BOPIS/click-‐collect, automated package sta,ons, home delivery, 1-‐hour delivery, “prime” membership, sensors,
alerts
Density drives viability of service and convenience for customers. Expect consolida,on and slow expansion to rural areas …
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 25
Source: Amazon (2014). Amazon Prime Air
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 26
h^p://cycletoronto.blogspot.com/2010/03/roads-‐should-‐be-‐used-‐for-‐transportaEon.html Urban India: Understanding the Maximum City. London School of Economics. 2014.
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 27
Opportunity for freight
Source: L. Marujo & E. Blanco (2015). MIT Megacity LogisEcs Lab.
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 28
using public transport infrastructure for
freight consolida,on
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E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 29
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Tilting Mechanism
Folding Steering Mechanism
Li-Ion Battery Pack 36V 10Ah
Integrated 250W motor assist drive module
Foldable Canopy
Carbon Fiber Exterior
EU Bike Lane Regulations Weight Limitation: 60 KG Weight Speed Limitation: 20 KPH
Source: M. Lin (2015). MIT Media Lab. City Science Group.
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 30
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Source: M. Lin (2015). MIT Media Lab. City Science Group.
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Package Delivery Mode
People Mover Mode
Source: M. Lin (2015). MIT Media Lab. City Science Group.
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on 32
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© 2015 MIT MegacityLab • Do not copy or quote without authoriza,on. Feb 2015. 33
Research Project
Future Urban Logis,cs Networks
Engaging diverse types of vehicles – public transport, bicycles, electric, autonomous, crowd-‐sourced – across a mulE-‐Eered network of faciliEes
Source: Winkenbach, M. • WHU + MIT Megacity Lab • 2014-‐2015
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© 2015 MIT MegacityLab • Do not copy or quote without authoriza,on. Feb 2015. 34
The Lab MIT Campus
Dr. Edgar E Blanco, Founder & Director
Research Staff/Students Dr. Alexis H. Bateman
Yin Jin Lee Daniel Merchán
Ali S Kamil
Visi&ng Scholars & Researchers Prof. Adriana Gabor – QU, Qatar Prof. Lino Marujo – UFRJ, Brazil Prof. Eva Ponce – UPM, Spain
Andre Snoeck – TU/e, Netherlands Dr. Ma%hias Winkenbach – WHU, Germany
Global Team André Alho – IST, Portugal
Prof. Andrés Bronfman – UNAB, Chile Sergio Caballero – ITESM, Mexico
Dr. Christopher Mejía –LOGyCA, Colombia Prof. Kiy Setavoraphan – PIM, Thailand
Nathalia Zambuzi – USP, Brazil
Global Labs megacitylab::bogota – hosted by LOGyCA megacitylab::bangkok – hosted by PIM
megacitylab::beijing – hosted by Tsinghua megacitylab::madrid – hosted by UPM
megacitylab::mexico city – hosted by ITESM megacitylab::rio de janeiro –hosted by UFRJ megacitylab::san,ago – hosted by UNAB
megacitylab::sao paulo – hosted by CISLog USP
2014-‐2015 Sponsors MIT Center for Transporta,on & Logis,cs • MIT Global SCALE Network • MIT Interna,onal Science and Technology Ini,a,ves
New England University Transporta,on Center • ITAU Founda,on • ABI Inbev
Affiliated Partners CAU • City Science • SMART
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be%er logis,cs for ci,es. be%er ci,es for logis,cs.
thanks! Crossroads 2015
Edgar E. Blanco • [email protected]
[email protected] • Follow @megacitylab
E. Blanco • [email protected] • Do not copy or quote without author authoriza,on