logistics at big bazaar(final)

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  • 8/8/2019 Logistics at Big Bazaar(Final)

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    LogisticsLogisticsLogistics is the art and science of managing andLogistics is the art and science of managing andcontrolling the flow of goods , energy,controlling the flow of goods , energy,information and other resources like products,information and other resources like products,services and people from the source of services and people from the source of production to the marketplace.production to the marketplace.It s Important to have professional logisticalIt s Important to have professional logisticalsupport support The operating responsibility of logistics is theThe operating responsibility of logistics is the

    geographical repositioning of raw materials,geographical repositioning of raw materials,work in process and finished inventories wherework in process and finished inventories whererequired at the lowest cost possible.required at the lowest cost possible.

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    Supply Cha inSupply Cha in

    A A supply chainsupply chain , is a coordinated system of , is a coordinated system of organizations, people, activities, information andorganizations, people, activities, information andresources involved in moving a product orresources involved in moving a product orservice in physical or virtual manner fromservice in physical or virtual manner fromsupplier to customersupplier to customerSupply chain activities transform raw materialsSupply chain activities transform raw materialsand components into a finished product that isand components into a finished product that isdelivered to the end customer.delivered to the end customer.

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    Supply cha in ma na ge mentSupply cha in ma na ge ment

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    Ret a iling in Indi aRet a iling in Indi a

    The Indian retail industry accounts forThe Indian retail industry accounts for10% of GDP and 8% of employment.10% of GDP and 8% of employment.India is being touted as the next big retailIndia is being touted as the next big retaildestination with an average three yeardestination with an average three yearcompounded annual growth rate of compounded annual growth rate of 46.64%.46.64%.

    The Indian economy is poised to take theThe Indian economy is poised to take thethird position in the world in terms of third position in the world in terms of Purchasing Power Parity by the year 2010.Purchasing Power Parity by the year 2010.

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    The Indian Retail Market is a Rs.1,200,000The Indian Retail Market is a Rs.1,200,000million market as per the Images Indiamillion market as per the Images India

    Retail Report 2007.Retail Report 2007.Organized Retail market is zooming aheadOrganized Retail market is zooming aheadwith an annual growth rate of 30%with an annual growth rate of 30%The country will have over 300 mallsThe country will have over 300 mallstranslating to over 100 million sq.ft. intranslating to over 100 million sq.ft. inavailable mall space by the end of 2007.available mall space by the end of 2007.

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    Recent trendsRecent trendsRetailing in India is witnessingRetailing in India is witnessinga huge revamping exercise asa huge revamping exercise ascan be seen in the graphcan be seen in the graphIndia is rated the fifth most India is rated the fifth most attractive emerging retailattractive emerging retailmarket: a potential goldmine.market: a potential goldmine.Estimated to be U S$ 200Estimated to be U S$ 200billion, of which organizedbillion, of which organizedretailing (i.e. modern trade)retailing (i.e. modern trade)makes up 3 percent or U S$ 6.4makes up 3 percent or U S$ 6.4

    billionbillionAs per a report by KPMG the As per a report by KPMG theannual growth of department annual growth of department stores is estimated at 24%stores is estimated at 24%

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    Introd uction to Big Bazaa r Introd uction to Big Bazaa r

    A chain of shopping malls in India currently A chain of shopping malls in India currentlywith 31 outlet owned by Kishore Biyani swith 31 outlet owned by Kishore Biyani sPantaloon Group.Pantaloon Group.Big bazaar is not just another hypermarket.Big bazaar is not just another hypermarket.Provides the best products at the best price.Provides the best products at the best price.Reflect the look and feel of Indian bazaars at Reflect the look and feel of Indian bazaars at their modern outlets .their modern outlets .All over India, Big Bazaar attracts a few All over India, Big Bazaar attracts a fewthousand customers on any regular day.thousand customers on any regular day.

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    Highlights of Big Bazaa r

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    Ta rget AudienceTa rget Audience

    Big Bazaar targets higher and upper middleBig Bazaar targets higher and upper middleclass customers .class customers .

    The large and growing young workingThe large and growing young workingpopulation is a preferred customer segment .population is a preferred customer segment .Big Bazaar specifically targets workingBig Bazaar specifically targets workingwomen and home makers who are thewomen and home makers who are theprimary decision makers.primary decision makers.

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    P us h a nd P ull S tr a teg yP us h a nd P ull S tr a teg y

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    P romotion( PU S H S TR ATEGY)P romotion( PU S H S TR ATEGY)

    Low prices on WednesdayLow prices on Wednesday

    Concept of Big DayConcept of Big Day

    Promotional offersPromotional offers School Jao Khushi KhushiSchool Jao Khushi KhushiKhushi Ki Barsaat Khushi Ki Barsaat Happy Father s DayHappy Father s Day

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    P rod uct Mix

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    Cont..

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    HIER ARCHY AT THE S TOREHIER ARCHY AT THE S TOREStore Manager

    Assistant StoreManager

    Department Manager

    Assistant Department Manager

    Team Leader

    Team member

    Department Manager

    Assistant Department Manager

    Team Leader

    Team Member

    Department Manager

    Assistant Department Manager

    Team Leader

    Team member

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    S UPP LY CH AIN M ANAGEME NT:S UPP LY CH AIN M ANAGEME NT:

    An indent will be kept by the front end team of a An indent will be kept by the front end team of aparticular department to category team of central office.particular department to category team of central office.The category team will raise a STOCK TR ANSFERThe category team will raise a STOCK TR ANSFER

    OUT(STO) and send it to the DELIVERY CE NTRE(DC) orOUT(STO) and send it to the DELIVERY CE NTRE(DC) orW AREHOUSE.W AREHOUSE.The DC will generate stock picks and starts picking.The DC will generate stock picks and starts picking.DC will generate STOCK TR ANSFER NOTE(STN) andDC will generate STOCK TR ANSFER NOTE(STN) andGate pass.Gate pass.DC will transfer the stock to stores.DC will transfer the stock to stores.

    Here starts the part of logistics.Here starts the part of logistics.

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    S UPP LY CH AIN- BIG BAZAAR

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    LOG ISTICS A T BIG BAZAARLOG ISTICS A T BIG BAZAARRECEPTION OF GOODS FROM DC:RECEPTION OF GOODS FROM DC:

    As soon as they receive the goods they check As soon as they receive the goods they checkfor seal condition and number as mentioned infor seal condition and number as mentioned inthe gate pass, delivery note.the gate pass, delivery note.

    Then the security in the logistics department willThen the security in the logistics department willrandomly check the number of cartons.randomly check the number of cartons.

    Then we will inform the particular department Then we will inform the particular department regarding the reception of goods.regarding the reception of goods.

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    Then they will check the items in front of that Then they will check the items in front of that

    particular department s team member in stockparticular department s team member in stocktransfer number wise.transfer number wise.With the help of department member they willWith the help of department member they willfind out any discrepancyfind out any discrepancy

    (shortage/damage/expiry) and inform it to(shortage/damage/expiry) and inform it tosupply site.supply site.There will be a inward register in which theyThere will be a inward register in which theyenter all the details of in warding, the entry willenter all the details of in warding, the entry willalso be done in the system.also be done in the system.Then the department member will move theThen the department member will move thestocks to the floor.stocks to the floor.

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    RECEPTION OF GOODS FROM THE VENDOR:RECEPTION OF GOODS FROM THE VENDOR:

    If the goods are from vendor they will check for T AX If the goods are from vendor they will check for T AX IN VOICE and PURCH ASE ORDER.IN VOICE and PURCH ASE ORDER.Here the vendor himself has to go to the respectiveHere the vendor himself has to go to the respectivedepartment and has to take permission for thedepartment and has to take permission for thesubmission of goods in logistics.submission of goods in logistics.After that they will prepare (GR N) Goods Receive Note of After that they will prepare (GR N) Goods Receive Note of three copies. i.e. for logistics, for respective department three copies. i.e. for logistics, for respective department and for D.C or vendor.and for D.C or vendor.

    Finally it is the duty of the department to collect theirFinally it is the duty of the department to collect theirrespective goods from logistics.respective goods from logistics.

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    All the above process is for in warding. There All the above process is for in warding. Thereare some few cases below in which out wardingare some few cases below in which out wardingis done.is done.

    Home delivery Store to store transfer.Home delivery Store to store transfer.

    Damage or expiry stocks return to warehouse orDamage or expiry stocks return to warehouse orvendor.vendor.Return of non saleable items.Return of non saleable items.

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    REGISTERS M AINT AINED BY LOGISTICS IN REGISTERS M AINT AINED BY LOGISTICS IN

    BIG B AZAA

    R:BIG B AZAA

    R:Food bazaar out wardFood bazaar out wardBig bazaar outwardBig bazaar outward

    Vendor schedule register Vendor schedule registerBar code registerBar code registerFree gift register.Free gift register.

    Scrap register.Scrap register.Big bazaar vendor security inward register.Big bazaar vendor security inward register.Big bazaar ware house security inward register.Big bazaar ware house security inward register.

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    Big bazaa rs own br a nds :Big bazaa rs own br a nds :

    DJ&C: ApparelsDJ&C: Apparels

    KORYO: ElectronicsKORYO: Electronics

    DRE AM LINE: Hot packsDRE AM LINE: Hot packs

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    QueriesQueries

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    TH ANK YOUTH ANK YOU