A SUPPLY CHAIN MANAGEMENT OF

E-COMMERCE INDUSTRY

PRESENTED BY:Y.V.PADMA PRIYANKA (1225112160)VIKASH CHAND GUPTA (1225112158)

OBJECTIVES

To Understand the existing supply chains operating in the e - commerce industry.

To analyze the pros and cons of the supply chains .

To design a new supply chain for the e - commerce industry .

ABOUT E–COMMERCE INDUSTRY Electronic commerce, commonly known as e-

commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.

The e-commerce is one of the biggest things that have taken the Indian business by storm

The Industry is expected to grow from US $ 5.9 billion in 2010 to US $ 34.2 billion in 2015

India has close to 10 million online shoppers and is growing at an estimated 30% CAGR.

THE COMPANIES :

FLIPKART

AMAZON

SNAPDEAL

YEP ME

FLIPKART

Established by Sachin Bansal and Binny Bansal in 2007.

It’s headquarter is in Bangalore.

It has 4 offices in 4 metro cities with more

than 4500 employees.

Warehouses of the company are located in 7

cities including the metros

Tie-ups with more than 15 courier companies

like Blue Dart, First Flight etc.

Supplier 1

Supplier 2

Supplier 3

Supplier nSupplier 4

Warehouse 1

Warehouse 2

Warehouse 3

Warehouse 7

Courier or internal logistics arm

customer

SUPPLY CHAIN MANAGEMENT OF FLIPKART

AMAZON

It is an American international multibillion

dollar electronic commerce company

Headquartered in Seattle, Washington, United

States.

largest online retailers started as an

online bookstore.

Jeff Bezos incorporated the company and the

website came online from 1995.

The company was renamed after the Amazon River,

one of the largest rivers in the world.

Amazon has one of the most-sophisticated supply-

chain systems in the world, and it was all built from

scratch

SUPPLY CHAIN MANAGEMENT OF AMAZON

SNAPDEAL

One of the fastest growing e-commerce companies

in India.

Launched in February 2010

Started as a local deals site, featuring services like

vouchers, discounts on next purchases etc

Over the course of last 2 years, Snapdeal also

introduced Products in addition to the services deals

1 out of every 7 internet users in India is subscribed

on Snapdeal.

Delivering to 5000+ cities and towns in India.

SUPPLY CHAIN MANAGEMENT OF SNAPDEAL

YEP ME

 India’s biggest fashion brand, bigger than any

offline/online fashion brand

launched in April 2010

Established by Vivek gaur, Sandeep Sharma, Anand

Jadhav

The brand is targeting a $25 million turnover in its

first year of operations and scaling up to over $500

million in the next 3-4 years.

Selling their own brand

Single window flow from order to final dispatch

Served 580 out of the 640 districts in India

SUPPLY CHAIN MANAGEMENT OF YEP ME

NEW PROPOSED MODEL

ORDER PLACED BY CUSTOMER

ORDER DOWNLOADED INTO OMS

INVENTORY ALLOCATION

ORDER PICKING

ORDER SHIPPING FROM WAREHOUSE

ORDER HANDLED TO THE COURIER/ILA

SHIPMENT DELIVERED TO CUSTOMER

CONCLUSIONS

It involves cost but the returns would be fruitful in the long run

Establishing warehouses at more number of locations by seeing the best suitability of tranportation mode.