logitech: managing social media for a global brand, presented by reagan freyer
TRANSCRIPT
Logitech Reagan Freyer
Managing social media for a global brandLearn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 41New York City10-26-2016
MemberMeeting
41
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
MANAGING SOCIAL MEDIA FOR A GLOBAL BRAND
Reagan FreyerHead of Global Social Media
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO WHAT’S THE BIG DEAL?
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IN SHORT:IT’S COMPLICATED!
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THE SOLUTION?
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KEEP IT SIMPLE.
DEFINE A WORLDWIDE SOCIAL STRATEGY
KEEP IT SIMPLE.
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ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH
Social Listening Content Creation/Curation
Social Channels InfluencersPaid Social
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BUILD THE SOCIAL ECOSYSTEM
logitech social
content and conversations
paid social media influencer outreachlogitech social channels(platform management)
social measurement
community management amplification
social intelligence
input (strategic planning) / output (measurement)
social listening
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PROCURE AND IMPLEMENT GLOBAL TOOLS
“GLOCALIZE” SOCIALKEEP IT SIMPLE.
GLOBAL BECOMES LOCAL
Generate Media Buzz
Drive Purchase
GLOBAL SOCIAL STRATEGY
AMR EMEA AP
● Localization and execution of global social media strategy● Leverage of global social tools
● Country-funded paid social media support● Supplemental, localized content creation / curation
● Monitoring / community management● Performance reporting and ladder up to regional / global goals
● Provide strategy direction and partner on localization of strategy● Establish / implement global social tools
● Develop and deliver global content● Taskforce support
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SO DOES IT END THERE?
1. GO DEEPER for more insight
2. MEDIA MACHINE content model
3. EXPRESS the brand at every touch point
4. 360 INTEGRATION with fans & influencers
NO - WE KEEP ON KEEPIN’ ON
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THANK YOU
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 41New York City10-26-2016
MemberMeeting
41