Division of Recreational Sports

Effective September 1, 2010

Logo and Visual Guidelines

About this Guide ........................................................1

RecSports ..............................................................2–12 Nomenclature: Division of Recreational Sports ��������������2 Formal/Informal................................................................................ 3

Programs/Facilities ........................................................................3A

Graphic Elements �����������������������������������������������������������4–9 The Official Logo ............................................................................. 5 Alternative Logos ............................................................................. 6 Other Logos ..................................................................................... 7 Logo Hierarchy ................................................................................. 8 Taglines ............................................................................................ 9

Collateral Guidelines ������������������������������������������������� 10–11 Apparel .......................................................................................... 10 Promotional Items ..........................................................................11 Download and Retrieval ��������������������������������������������������12

The University of Texas at Austin ...................... 13–17 Nomenclature: UT ������������������������������������������������������������13 Graphic Elements ������������������������������������������������������14–15 Official Wordmark .......................................................................... 14 Longhorn Logo .............................................................................. 15 Collateral Guidelines �������������������������������������������������������16 Apparel .......................................................................................... 16 Download and Retrieval ��������������������������������������������������17

Typography ................................................................18

Current Design Theme ..............................................19 Graphic Elements �������������������������������������������������������������20 Color Palette ���������������������������������������������������������������������21

Questions ..................................................................22

Table of Contents

We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.

1

About this GuideEvery day, thousands of students are exposed to UT RecSports. Each impression represents the Division’s identity. The logo and style guidelines unify our communications and help ensure a clear, strong, consistent message. This Divisional Logo and Print Guidelines provide samples and directions for RecSports logo usage and University of Texas at Austin brand standards.

As a department within The University of Texas at Austin, the Division of Recreational Sports adheres to the visual guidelines established by the Office of Public Affairs, as well as the guidelines listed in this publication.

2

The consistent use of the Division of Recreational Sports name provides the Division with greater recognition on campus.

The recommended designations for the Division are:Formal–Division of Recreational Sports (preferred)Second reference–RecSports (internal) or UT RecSports (external)

When used in copy the complete name “Division of Recreational Sports” should be used upon first mention. Thereafter, “the Division” or “RecSports” may be employed in reference to the organization.

Nomenclature: Division of Recreational Sports

3

FormalThe official title of the organization is Division of Recreational Sports. This format should be used for formal situations. Some examples include formal publications such as, but not limited to; annual reports, external documents, reports of any kind, external signage, legal documents and letterheads.

InformalThe informal title of the organization is (UT) RecSports. Some examples of usage include informal publications such as, but not limited to; staff handbooks, giveaways,internal signage, flyers, marketing materials, etc.

“UTRS” is an acceptable abbreviation for equipment identification.

3A

The official program and facility names of RecSports should appear on all business correspondence, Web and publicity materials.

Programs/Facilities

Official ProgramsIntramural Sports (shortened to Intramurals in some cases)

Sport Clubs

Fitness/Wellness

Outdoor Recreation

Instructional Program (shortened to Instructional in some cases)

Informal Recreation

Massage Services

Membership and Guest Services

Business Services

Official FacilitiesAnna Hiss Gym

Bellmont Hall

Clark Field

Gregory Gymnasium (shortened to Gregory Gym in most cases)

Gregory Gym Aquatic Complex

J. Neils Thompson Commons Building at the Pickle Research Campus (shortened to Pickle Research Campus or PRC in most cases)

Recreational Sports Center

Whitaker Fields and Tennis Complex

4

RecSports logos are the visual design for easy and definitive recognition. When using the logo in any print and online communications such as advertising, marketing or promotional applications, the following requirements must be met:

•BesuretheRecSportslogoisfullyandclearlyvisible. •Maintainaclearspace,freeofanytextorgraphicsaroundthelogo. •Useonlythelogo-providedartworkfortheRecSportslogo. •Scalethelogoasneededbutdonotaltertheproportionsorelementsofthelogoinanyway. •WhenreproducedincolorthelogoshouldalwaysappearinTheUniversityofTexasatAustinsignaturecolor, burntorange(PMS159),orblackandwhite. •Graphicfilters,suchasdropshadows,bevels,3-Deffects,embossesorglowsshouldnotbeappliedtotheselogos. •Anymanipulationoralterationisstrictlyprohibited.Theselogosaretobereproducedwithoutmodification.

RecSports Graphic Elements

5

Official Star Logo (no text)Trademarked Longhorn through a star.Producedinburntorange(PMS159or166),blackorwhite.

Official Star Logo (with text)Trademarked Longhorn through a star with “RecSports” underneath.Canbeproducedinburntorange(PMS159or166),blackorwhite.

Duetothecomplexityofthestarlogo,thislogocannotbeproducedsmallerthan1inchindiameter.

RecSports Graphic Elements: The Official Logo

6

Circular LogoTrademarked Longhorn through a star with necessary information wrapped around the logo in a circle. Can be producedinburntorange(PMS159or166),blackorwhite.

Trademarked Longhorn through “RecSports”Used for informal applications such as student staff shirts, staff handbooks, giveaways and advertisements. Can be producedinburntorange(PMS159or166),blackorwhite.

RecSports Graphic Elements: Alternative Logos

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Other RecSports LogosOutdoor Recreational LogoCreatedin1988byPeteSchaack,theoutdoorrecreationlogoisusedforOutdoorRecreationitems.

Sustainability LogoThe sustainability logo is used to promote sustainability efforts for the Division.

Diversity LogoThe diversity logo is used to promote diversity efforts for the Division.

DIVERSITY

SUSTAINABILITY

8

Logo Hierarchy for Printed MaterialsOn Primary Publications:Examples of primary publications include: the semesterly Schedule, the Annual Report, survey reports, etc.

1) The University of Texas at Austin wordmark will be present. 2) Division of Recreational Sports or UT RecSports (depending on the scope of the project) will be prominent on the publication. The logo will be used when appropriate.

3) A member of the Division of Student Affairs will be included.

4) Additional logos, such as the OD logo, will be used when needed.

On Secondary Publications:Examples of secondary publications include: program brochures,advertisements,flyers,etc.Mostofour secondary publications are internal.

1) Division of Recreational Sports or UT RecSports (depending on the scope of the project) will be prominent on the publication. The logo will be used when appropriate.

2) Additional logos, such as the OD logo, will be used when needed.

If there is a questionable circumstance, please refer the question to the Communications Staff.

9

RecSports Taglines:The Division of Recreational Sports has two taglines: 1) Education Through Recreation

2) Continuing a University Tradition/ Celebrating a University Tradition (Anniversary Years)

These taglines are used on formal documents, such as letterhead, development proposals, Annual Reports, etc.

10

RecSports Collateral Guidelines: ApparelAll apparel will include: UT RecSports or Recreational Sports or Division of Recreational Sports. It can be represented with text or one of the approved logos. The title and/or logo chosen for the design will be based on what the design is for, who the intended target audience is and how the shirt will be distributed.

For staff apparel: The University’s watermark will be included, per University guidelines.

Fornon-staffapparel:“TheUniversityatTexasatAustin”willbeincludedwheneverpossibleand/orappropriatewithtextor one of the approved logos. The title and/or logo chosen for the design will be based on what the design is for, who the intended target audience is and how the shirt will be distributed.

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Due to the complexity of the official logo, the communications staff will work with individuals to design an appropriate image for promotional items. This may include a typographical solution and/or a graphic element that can be easily reproduced.

RecSports Collateral Guidelines: Promotional Items

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File information:All logo files listed are available on the Employee Intranet: http://internal.utrecsports.org/pages/marketingHome.php

Instructions for downloading EPS Logos:Click on the image of the logo you want to download. A new browser window will open withtheimageofthelogo.Right-clicktheimageinthenewbrowserwindowandselect“Saveas”tosavetheimage to your computer’s hard drive.

Instructions for downloading JPEG Logos:Click on the image of the logo you want to download. A new browser window will open withtheimageofthelogo.Right-clicktheimageinthenewbrowserwindowandselect“Saveas”tosavetheimage to your computer’s hard drive.

Download and Retrieval

Important: Do not use JPEG versions of the logo larger than intended specifications, as it results in an unacceptable loss of quality.

13

Nomenclature: The University of Texas at AustinThe consistent use of The University of Texas at Austin name plays a critical part in the University’s identity system.

The recommended designations for the University are:Formal–The University of Texas at Austin (preferred) Second reference–the University

When used in copy the complete name “The University of Texas at Austin” should be used upon first mention. Thereafter, “the University” may be employed to reference the University.

The formal name of the University must be on all legal documents as well as University publications.

When employed in a graphic context the wordmark for the University should be used.For more information go to http://www.utexas.edu/visualguidelines/vg_graphics.html

14

The University of Texas at Austin wordmark is the primary means by which we are recognized and should appear on as many forms of communication as possible. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way, other than that designated by the guidelines.

Mustbeproducedinburntorange(PMS159or166),blackorwhite.

The logo is to be reproduced without modification or addition.

UT Graphic Elements: Official WordmarkOfficial wordmark stacked (preferred) Official wordmark horizontal

Official wordmark stacked (preferred) Official wordmark horizontal

15

Mustbeproducedinburntorange(PMS159or166),blackorwhite.

The logo is to be reproduced without modification or addition.

Graphicfilters,suchasdropshadows,bevels,3-Deffects,embosses or glows should not be applied to the Longhorn logo. Any manipulation or alteration to the Longhorn logo is strictly prohibited.

Use of the Longhorn logo is prohibited without written consent from the Office of Trademark Licensing.

UT Graphic Elements: Longhorn Logo

16

Per University guidelines, “The University of Texas at Austin” should be included on apparel. Recreational Sports will follow this guideline whenever possible.

InMay2009,TrademarksandLicensingmetwithRecreationalSportsstaffanddeterminedthatanystaffapparelmustcontain “The University of Texas at Austin” wordmark. Additionally, if the apparel will be sold, it should include “The University of Texas at Austin” wordmark.

ThewordmarkmusthaveTMontheartwork.

UT requires that all designs for apparel be reviewed by Trademarks and Licensing.

UT Collateral Guidelines: Apparel

17

File information:All logo files listed are available on the University’s Web site: http://www.utexas.edu/visualguidelines/vg_graphics.html

Instructions for downloading EPS Wordmark Logos:Click on the “Download the wordmark (EPS)” link. A new browser window will open withthe image of the logo. Click “file/save as” to save the image to your computer’s hard drive.

Instructions for downloading PDF Wordmark Logos:Click on the“Download the wordmark (PDF)” link. A new browser window will open withthe image of the logo. Click “file/save as” to save the image to your computer’s hard drive.

Instructions for retrieving the Longhorn Logo:The Longhorn logo can be distributed by the communications department upon request.

Download and Retrieval

18

TypographyThe University’s typographic identity is visible across many applications, including print, electronic and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the Univer-sity. RecSports uses these fonts.

The Garamond Regular typestyle adds a strong representa-tional quality to the words we use.

Garamond RegularAlternate font: Times New Roman

TheUnivers45Lighttypestylewasspecificallydesignedto express a contemporary feel and imply a knowledgeable modern voice.

Univers45LightAlternate font: Helvetica

Do set type: • inupperandlowercase •usingboldanditalicforemphasis • rangedleft •withplentyofsurroundingwhitespace •keeppunctuationtoaminimum

Do not set type: • inallcapitals • thathasbeencondensedorexpanded •withadditionalinter-characterspacing • inothertypefaces

The University of Texas at Austin’s logotype is written in all capitals. When written in text, the name should appear in upper and lower case letters.

19

Current Design ThemeIn recent years, the Division of Recreational Sports has adopted an annual theme to maintain a visible identity across many applications. This theme is used on informal documents, such as publicity materials, apparel, advertisements, etc. Developing and implementing these elements sets the tone, style and design for the academic year.

The10/11designthemeis“____StartsHere”.Examples include: Fun Starts Here, Fitness Starts Here, Teamwork Starts Here.

This campaign correlates with the motto of the University, ”What Starts Here Changes the World.”

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FontsITC Avant Garde GothicUnivers-(donotusecondensedversions)

STARTS HERE BannerThe banner is used on major publications, posters and flyers.

Web site ArtworkThe Web site is displayed in a black right justified tab.

Word ListMarketinghascompiledalistofwordsto describe the different programs. i.e. “Teamwork Starts Here” for Sports Clubs.

Photography StyleMacrophotographyisusedtoshowacloseupviewofthethingsyouwouldencounterwhenparticipatinginRecSports.

Current Design Theme: Graphic Elements

FUN STARTS HEREINTRAMURAL SPORTS // DIVISION OF RECREATIONAL SPORTS

www.utrecsports.org

Visual Example of Graphic Elements:

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Current Design Theme: Color Palette

C59 M0 Y33 K0Turquoise

Pantone 3258

C0 M90 Y86 K0Red

Pantone 032

C57 M0 Y100 K0Green

Pantone 368

C0 M59 Y96 K0Orange

Pantone 165

C98 M100 Y0 K0Violet

Pantone Violet

K100 K75 K0

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Please consult the Communications Staff for any questions regarding the material in this guide.

Jennifer Speer5124757178jstep@mail.utexas.edu

Sylvia Ramirez5124757153sylviar@mail.utexas.edu

Jess Moss5124757179moss.jess@mail.utexas.edu

Questions?