logo choices ready for scribd
TRANSCRIPT
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Original ideas for logo design
Danielle O·Hara
I initially considered creating a band logo similarto Jamiroquais. I thought that due to
the anti-war message of our song
choice, we could include a silhouette
of our artist, holding antiwar-themed
mise en scene, eg. a rifle broken in
half, or with a flower coming out of
the barrel.
However, we decided that as the
primary brand image was not about an
anonymous, anti-war musician that we would
make this ideology more subtle, showing itself in
the scenes of destruction in the music video.
And so, after deciding that our band name
was to be Ellipsis, it was necessary to include
in our logo design, and adding a question mark
created connotations of an enigma.
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Anothe ins irational band logo
The white on blac colour
sche e is evident in our logo
design. It creates a clear and
sharp image.
I like the simplicity of
this logo. It isnt
overly detailed, yet it
can be easily
identified.
The inclusion of the full stop is
eff ective. It is a recognizable
design f eature which adds
prevents the simplistic logo from
being dull. Visually, it makes a
statement.
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Customising the design
Using the filter tool on Adobe Photoshop I was able to
apply filters such as coloured pencil, posterisation andgraphic pen to my
logo.
Whilst the three
designs to the left
are more
complicated than
the original, I feel
this is a negative
point. They do fit
in with the home-
made, alternative
Indie
conventions,howe
ver I feel the
designs are too
fussy. I believe
that in the case of logos, a simple
and memorable
one is the most
successful.
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Logo Colour Sceme
Before narrowing it down to
the red or black background,
I altered the colour, simply
by selecting various colours from the colour picker in
Photoshop. After discussing it within the group, we decided
to go with the house style colour scheme of
black, white and red. We aimed to keep the
logo simple, but recognisable. The
monochromic palette connoted mystery,
which worked well with the brand image of
our artist. The idea of adding some colour to
the black and white was inspired by the film
Sin City, in which the technique was a
recognisable f eature. We decided that if we were to include a
colour, it would be red, due to the connotations of rebellionand danger, suggesting an anti-authority ideology which
would appeal to an Alternative audience.
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A) Red background, round dots B) Black background, round dots
C) Red background, square dots D) Black background, square dots
Which logo do you prefer? State what you think is/isn¶t
effective about each logo.
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Audience Feedback to questionnaire
Here are some of the responses we received:
I think the white text on the black background is
a sharper, clearer image. A. Steel
I like the red background as a secondary option,
like maybe for on t-shirts or something? And then
the black and white as the main one. D. Cook
Having round dots instead of square ones softens
the image. The square dots seem to dominate the
logo otherwise. A. Skellern
The red is brighter and stands out more.
G. Brignall
Definitely the black background, the simplicity
works well with mysterious band image. Either
the round or square would be good.A. Taylor
The impact of white on black is stronger than on
a red background. Stylistically, there is morepotential for expansion of the logo with the
inclusion of round dots. A. Goodwin [Graphic
Designer
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I have correlated the questionnaire results
into a pie chart to make them clearer.
A)
15%
B)
46%C)8%
D)
31%
Audience Feedback: Logo Design Features
A) Red background, round dots
B) Black background, round dots
C) Red background, square dot
D) Black background, square dots
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Our final logo:
In order to make the logo
more distinctive, I used the
smudge tool in Photoshop,
and cut away at the question
mark. Making it appear more
ed and rou h.
The simplicity of the logo makes it easy to
duplicate for the mass manufacture of
merchandise, such as t-shirts.
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Second y Lo o
This lo o is n extension of the earlier
desi n, and is more complex. It could be
used on posters, as alternative album art
and other larger images. The intricate
design of the image makes it less suitable
mass-production on t-shirts and otherband merchandise. The crosshair targets
carry connotations of war, as does the
use of the colour red, which is striking.