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N.K. Proteins Limited

(Storyboard submitted by : Gateway WebSystems Pvt. Ltd.)

Rationale: Since this presentation is primarily aimed at business partners / associates (distributors, retailers, marketing & sales teams), the backdrop / focus of the film has been kept on the bright business prospects of the company. The products form only the backdrop for this sales pitch. For the same reason, giving a description of each product has been avoided. Even while we talk about the strengths of the company, that is in the context of the benefits that the TA can reap, through an association with the company. However, a direct invitation to join hands with NKPL (N.K. Proteins Pvt. Ltd.), come only at the end, as a sign-off. The tone of communication is of a manufacturer-supplier / exporter with great technology muscle, and of a market leader with outstanding leadership qualities. The storyboard with its Audio-Visuals details: *Note: (VO) = Voice over on the screen along with other visuals. (Text) = The text which will appear on the screen along with other visuals and audio.

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S.No

Visuals (In Key Frames) Audio (VO with music) Script (Text on the screen) Other Details

1.

Good Quality... ...Is like good character.

Good Quality... ...Is like good character.

This is the initial sequence- “Introduction”, which would be developed in Flash. It would incorporate different media like generated Flash animation, graphics & Text animation, voice over with background sound track etc.

2.

It is accepted everywhere, By everyone.

It is accepted everywhere, By everyone.

As above.

3.

And when quality itself

becomes the character of a

company... …

And when quality itself

becomes the character of a

company... …

As above.

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4.

…it turns into a potent

formula of market

dominance... …

…it turns into a potent

formula of market

dominance... …

As above.

5.

...and over time, creates

brand names that become an

intimate part of customers’

lives.

As above.

6.

N K Proteins Ltd. India’s Most Trusted Name In Edible Oils.

N.K. Proteins Ltd.

Introducing the 3D logo animation of N.K. Proteins Ltd., (Created in 3D MAX.)

7.

With a rock solid reputation built on superior quality standards... …underscored by an ISO 9002 Certification...

ISO 9002

Graphic animation supported with voice over and background score.

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8.

...Global technology perspectives...

...Global technology perspectives...

Different shots of the technology used in the manufacturing unit, supported with voice over and background score.

9.

...Multi-directional business integration... ...

...Multi-directional business integration... ...

As above.

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...A tradition of customer care &

responsibility... …

...A tradition of customer care &

responsibility... …

Graphic animation supported with voice over and background score.

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...And a deep understanding of the customer’s inner

dynamics.

...And a deep understanding of the customer’s inner

dynamics.

As above

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“Tirupati”. Today, one of India’s fastest-growing, widest-consumed, most preferred edible oil brands. And a part of daily life in millions of Indian homes."

“Tirupati”

Today, one of India’s fastest-

growing, widest-consumed, most preferred edible oil brands.

A graphic, which shows a complete range of N.K. Proteins Products with a family picture…in animated form, supported with voice over and other sound tracks.

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N. K. Proteins manufactures a wide range of Edible Oils in its state-of-the-tech, fully integrated, automatic, continuous oil refinery.

Tirupati Refined Cottonseed Oil. Tirupati Double Filtered Groundnut Oil. Tirupati Refined Groundnut Oil. Trimurti Refined Soyabean Oil. Sunpride Refined Sunflower Oil. Goldcorn Refined Corn Oil. Pankaj Double Filtered Groundnut Oil. Trimurti RBD Palm Oil.

Different graphics, which shows a complete range of N.K. Proteins Products…in animated form, supported with voice over and other sound tracks.

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The 400 MT-per-day plant, sourced from Alfa Laval, India’s technology leader in the field, and located at Village Thor in Mehsana District of Gujarat, is complemented by the company’s in-house R&D Division.

The 400 MT-per-day plant, sourced from Alfa Laval, India’s technology leader in the field. In-house R&D Division.

Different shots of the technology used in the manufacturing unit, supported with voice over and background score.

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Plus, its Quality Testing Laboratory featuring hi-tech equipment such as Gas Chromatograph, and the stage-to-stage Process Analysis Unit.

Quality Testing Lab & Process

Analysis Unit.

Shot of the Laboratiory, supported with voice over and background score.

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This ISO 9002-Certified technology muscle, combined with the highly evolved corporate culture of the company, ensures that every edible oil brand produced under the aegis of N K Proteins is a testimony to quality-driven enterprising.

Technology Muscle

Quality-driven Enterprising.

As above.

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And today, in quality-conscious markets across Gujarat, edible oils from N.K. Proteins Limited, today command a market share above 65 percent...

65 percent Marketshare in Gujarat.

A map of Gujarat with animation, showing different location of N.K. Proteins products, used by the people of Gujarat, supported with voice over and background score.

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Tirupati Groundnut Oil Double-filtered, taste-rich oil with natural groundnut flavour

Tirupati Groundnut Oil

Animated shots of the products shown on the screen, supported with voice over and background score.

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Tirupati Cottonseed Oil. Good Health, hygiene & a testimony of Love for the entire family

Tirupati Cottonseed Oil

Animated shots of the products shown on the screen, supported with voice over and background score.

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Trimurti Soyabean Oil. Taste & purity in a highly economical package.

Trimurti Soyabean Oil

Animated shots of the products shown on the screen, supported with voice over and background score.

21

Sunpride Sunflower Oil. The oil that combines good taste with good health.

Sunpride Sunflower Oil

Animated shots of the products shown on the screen, supported with voice over and background score.

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Goldcorn Corn Oil. The totally fat-free, MUFA-rich, world class cooking oil that helps control cholesterol & promotes better health.

Goldcorn Corn Oil

Animated shots of the products shown on the screen, supported with voice over and background score.

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Progressive, high-profile brands that have carved out their own niche’s in the marketplace and the consumer’s brand recall.

A whole range of high profile brands.

Animated shots of a complete range of products shown on the screen, supported with voice over and background score.

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In fact, N.K. proteins oil brands today represent a progress chain spread out across hundreds of cities and towns in Gujarat -- generating cyclic profits for its manufacturer, dealers, distributors & retailers.

Progress Chain

Cyclic Profits for Manufacturer, Dealers, Distributors & Retailers.

A map of Gujarat with animation, showing different location of N.K. Proteins Network, supported with voice over and background score.

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During 2000-2001, N.K. proteins produced & supplied 1,06,386 MT of oils, and registered a turnover of Rs 317 crore. This represents a 30% rise in turnover, and a 43% increase in output, over the previous year.

2000-2001 Output: 1,06,386 MT.

Turnover : Rs 317 crore.

Animated graphic chart of the Company’s growth and output, supported with voice over and background score.

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Today, N.K. Proteins operates at near-maximum capacity utilisation

Refinery Output : 400 MT Per Day Filling Output : 30000 Tins Per

Day. Tin Output : 20000 Per Day Jar Output : 12500 Per Day

Storage Capacity : 3000 MT.

Animated graphics of manufacturing unit and chart of the Company’s output, Supported with voice over and background score.

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This superlative performance is attributed to the inspiring captaincy of the company’s technocrat-promoters, who have decades of experience in oil procurement, manufacture and marketing...

Nimish Patel, Chairman & Managing Director. Nilesh Patel, Managing Director. Kamlesh Patel, Executive Director

(Captions for video footage or promoters): Nimish Patel, Chairman & Managing Director. Nilesh Patel, Managing Director. Kamlesh Patel, Executive Director Supported with voice over and background score.

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...and its eclectic talent pool of management veterans, finance experts, master technicians, and committed floor personnel, assimilated over the years.

Eclectic Talent Pool

Shots of manufacturing unit, packaging area, management peoples. (The idea is to show the men power, working behind the growth of the company), supported with voice over and background score.

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Over the years, the company has carefully constructed a gigantic chain of quality awareness and obsession, which binds every employee and business associate.

Quality Chain

As above.

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At the core of this quality axiom is : the end-consumer. Everything else is traced backward from his / her personal satisfaction index.

Customer At The Core

Animated images of satisfied customers shown on the screen, supported with voice over and background score.

31.

Behind every strategic move made by the company, and every operational decision taken by it, is some requirement of the end-consumer -- small or big.

Consumer Needs As Testaments

Animated images of customers and management people in meetings, supported with voice over and background score.

32.

At N.K. proteins is a specially constituted Customer Care Centre, which has focused all its energies on anticipating & satisfying consumer needs.

Customer Care Centre

Animated images/shots of customers care center, supported with voice over and background score.

33.

Addressing divergent consumer requirements, N.K. Proteins refined edible oils are sold in HDPE jars of 5 to 15-litres, plastic bottles of 1 litre, and easy-to-carry pouches of 200 and 500 ml.

HDPE Jars

Plastic Bottles

Easy-to-carry Pouches

Shots of animated graphics, with different range of packaging used for the product supported with voice over and background score.

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34.

Extending the company’s total quality control mantra even further, N.K. Proteins Ltd. has integrated backward, and set up its own packaging unit to manufacture tins, corrugated boxes, HDPE jars, etc.

Own Packaging Unit

Shots of packaging unit, supported with voice over and background score.

35.

This enables the company to maintain a tight grip on overall quality, and offer end-consumers better cost-effectiveness.

Better Cost-Effectiveness for End-

Consumers

Animated image satisfied customer, supported with voice over and background score.

36.

N.K. Proteins edible oils are supplied to its vast dealer network by the company’s own transportation division -- comprising 20 supply vehicles and 30 tankers, as on January 2002.

Own Fleet of Supply Vehicles & Tankers

Shots/ animated graphics, showing the product supply across the dealers, distributors & retailers, supported with voice over and background score.

37.

This ensures that the company’s dealers & distributors receive their supplies promptly and precisely. And this fleet is enhanced periodically, as product demand rises.

Prompt, Precise Supply

As above.

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38.

N.K. Proteins quality policy incorporates a level of environment-friendliness that goes far beyond statutory norms and regulations.

Optimum Environment-Friendliness

Graphic animation, showing N.K. Proteins interacting with its dealers, distributors & retailers Networking, supported with voice over and background score.

39.

And the company takes special care to contually enrich all its personnel -- in technological skill, and in individual competence.

Personnel Enrichment

Graphics animation, supported with voice over and background score.

40.

Pursuing its vision of supplying its quality products to more and more consumers around the country, and emerging as the qualitative brand leader in all the markets it enters, N.K. Proteins has set in motion an expansion drive.

Expansion Drive Underway

Graphics animation, supported with voice over and background score.

41.

In the first phase, the company is establishing a network of dealers, distributors and main retailers in Rajasthan & Maharashtra.

Marketing Network in Rajasthan

& Maharashtra

Graphic animation of India map, showing the company proposed marketing network. supported with voice over and background score.

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42.

For growth-oriented entrepreneurs dealing in foodstuffs, this opens up a great opportunity to associate themselves with one of India’s swiftest-growing brands...

Rare Growth Opportunity

Graphics & Text animation, supported with voice over and background score.

43.

...and reap rare image benefits and high profit margins.

High Profit Potential

As above.

44.

N K Proteins Ltd. Your fast track into a brighter, bigger future.

N K Proteins Ltd.

Your fast track into a brighter, bigger future.

Logo animation, supported with related graphics, also with voice over and background score.

45.

Join hands with it, NOW.

Join hands with it, “NOW”

Graphics & Text animation, supported with voice over and background score.

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46.

NK Proteins Ltd ISO 9002 Company. 9th Floor, Popular House, Ashram Road, Ahmedabad 380 009, Gujarat, India Phone: 91-79-6589321 - 27. Fax: 91-79-6585223 Site: www.nkproteins.com

Logo with Graphics & Text animation, supported with voice over and background score.