logo for geda~alternatives presented

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re-design of a logo for Gujarat Energy Development Agency Chairman, Gujarat Energy Development Agency. Government of Gujarat 1st Presentation } alternative concepts 22 July 2011 Tarun Deep Girdher Associate Sr. Faculty, Graphic Design Head, Printing Labs National Institute of Design, Paldi Ahmedabad 380 007. India T. 079.2662 3692 -95. extn 1062 E. [email protected]

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these are the alternatives presented for the logo of GUjarat Energy Development Agency, Govt. of Gujarat. July 2011 Design Firm: National Institute of Design Designers: Tarun deep Girdher & Mona Gonsai

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Page 1: Logo for GEDA~alternatives presented

re-design of a logo forGujarat Energy Development Agency

Chairman, Gujarat Energy Development Agency. Government of Gujarat

1st Presentation } alternative concepts

22 July 2011

Tarun Deep GirdherAssociate Sr. Faculty, Graphic DesignHead, Printing LabsNational Institute of Design, PaldiAhmedabad 380 007. IndiaT. 079.2662 3692 -95. extn 1062E. [email protected]

Page 2: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Page 3: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

The Gujarat Energy Development Agency is a state nodal agency established by the Government of Gujarat in 1979 to promote and popularize renewable energy technologies and energy conservation measures.

The agency’s mandate is focused on:

_Fostering development of sustainable, equitable and resilient energy systems.

_Initiation of change from energy deprivation and dependence to energy autonomy through use of renewable technologies and conservation measures.

_Create energy literate citizenry, capable of making wise energy choices.

_Research, development, demonstration and popularization of renewable energy and energy efficient technologies.

The organisation is engaged in the following activities,

Education through workshops, energy audits etc.

Awareness through public media, school network and other means

Promotion & Facilitation through model units and demo centres

Production of power

THE DESIGN BRIEF

it should be a symbol, with the acronym of the organisation, in English.

The key adjectives which the symbol should represent are,

Energy non-renewable/natural resources (sun, wind, biomass)

Spreading Awareness on the issue

Gujarati-ness

Easy to remember & Simple to replicate

Page 4: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The continuum is based on the fact that energy is never destroyed. It just changes the forms – from potential energy to kinetic energy and so on...

This is represented by a spiral transforming into a sun, which is contained inside the ‘waves’ of wind. The leaves encircling the form indicate awareness.

The colours are inspired by the Indian tricolour and lends vibrancy. Overall the form is very dynamic, engaging and easy to reproduce in single colour across various applications.

CONCEPT 1 • THE CONTINUUM

Page 5: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

Gujarat Energy Development AgencyUdyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097Email: [email protected] Website: www.geda.org.in

Gujarat Energy Development Agency

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097E [email protected]

www.geda.org.in

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

Gujarat Energy Development Agency

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097E [email protected]

www.geda.org.in

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

Gujarat Energy Development Agency

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097E [email protected]

www.geda.org.in

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

Gujarat Energy Development Agency

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097E [email protected]

www.geda.org.in

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

Gujarat Energy Development AgencyUdyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011.

Phone: 079. 2324 7086 /89 /90 Telefax: 079. 2324 7097Email: [email protected] Website: www.geda.org.in

Page 6: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The synergy is inspired by, “the whole is greater than the sum of parts”

The solid circular form in the centre, surrounded by the dynamic leaves and dots, lend a strong radiance to the form. Set in a strong, maroon colour, it evokes confidence and maturity.

A very bold and distinct symbol, it represents the various alternatives of energy – generation, consumption and conservation. An eye-catchy visual, it is easy to represent across various applications and media.

CONCEPT 2 • THE SYNERGY

Page 7: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 0 79. 2324 7086 /89 /90

F 0 79. 2324 7097

E i [email protected]

ww w.geda.org.i n

....................................................

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 0 79. 2324 7086 /89 /90

F 0 79. 2324 7097

E i [email protected]

ww w.geda.org.i n

....................................................

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90

F 0 79. 2324 7097

E [email protected]

ww w.geda.org.i n

....................................................

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 0 79. 2324 7086 /89 /90

F 0 79. 2324 7097

E i [email protected]

ww w.geda.org.i n

....................................................

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 0 79. 2324 7086 /89 /90

F 0 79. 2324 7097

E i [email protected]

ww w.geda.org.i n

....................................................

Jignesh ShahDesignation

M +91 98981 77789E [email protected]

GEDA

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90

F 0 79. 2324 7097

E [email protected]

ww w.geda.org.i n

....................................................

Page 8: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The building blocks is based on a very simple and straightforward idea.

Energy has many manifestations, but GEDA is focussing on solar energy, biomass and wind energy. This core focus is represented visually in the form of simple icons, which combined with typography create a very smart and stable configuration. The colours are direct and easy to recall. The brown colour denotes earth & sustainability.

Easy to represent in one colour without losing the essence of the idea.

CONCEPT 3 • THE BUILDING BLOCKS

Page 9: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected] • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected] • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

• Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected]

• Website: www.geda.org.in

Jignesh ShahDesignation

Cell Phone: +91 98981 77789Email: [email protected]

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected] • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected] • Website: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

• Phone: 079. 2324 7086 /89 /90 • Telefax: 079. 2324 7097 • Email: [email protected]

• Website: www.geda.org.in

Jignesh ShahDesignation

Cell Phone: +91 98981 77789Email: [email protected]

Page 10: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The quadrants, a variation of the building blocks, is anchored on the idea of energy all around us.

The plus sign indicates, working together and working in all directions. It also denotes a positive attitude towards energy sources and conservation.

The modularity and iconic representation of this configuration allows a flexible identity for various programs of GEDA.

The symbol is easy to reproduce in single colour.

CONCEPT 4 • THE QUADRANTS

Page 11: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

GUJARAT ENE RGY DEVELOPMENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90 F 0 79. 2324 7097E i [email protected] W www.geda.org.in

GUJARAT ENE RGY DEVELOPM ENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90 F 0 79. 2324 7097E i [email protected] W www.geda.org.in

Jignes h ShahDesignatio nM +91 98981 77789E john@geda .org.in

GUJARAT ENER GY DEVELOPMENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. P 079. 2324 7086 /89 /90 F 079. 2324 7097E i [email protected] W www.geda.org.in

GUJARAT ENE RGY DEVELOPMENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90 F 0 79. 2324 7097E i [email protected] W www.geda.org.in

GUJARAT ENE RGY DEVELOPM ENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. India

P 079. 2324 7086 /89 /90 F 0 79. 2324 7097E i [email protected] W www.geda.org.in

Jignes h ShahDesignatio nM +91 98981 77789E john@geda .org.in

GUJARAT ENER GY DEVELOPMENT AGENCY

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. P 079. 2324 7086 /89 /90 F 079. 2324 7097E i [email protected] W www.geda.org.in

Page 12: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

The urja chakra, as the name denotes is the ring of energy – solid, bold and emphatic, spreading the energy (and awareness) in all directions.

Set in a solid warm maroon, it evokes stability and leadership. The two white rings at the centre denote autonomy of energy.

The form of the sun, of course represents the supreme source of renewable energy.

It is easy to remember, describe and reproduce across various applications.

CONCEPT 5 • THE URJA-CHAKRA

Page 13: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

ww w.geda.org.in

Jignesh ShahDesignationMobile: +91 98981 77789

Email: [email protected]

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

ww w.geda.org.in

Jignesh ShahDesignationMobile: +91 98981 77789

Email: [email protected]

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Page 14: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Inspired from the pithora paintings of Gujarat, the kinetics of change represents the windmills and power generation (electricity). The circular form represents the sun with rays of awareness, emanating in all directions.

Overall a very dynamic form, it denotes the movement of renewable energy and conservation of energy.

Even in one colour representation, the form is very strong and has movement. Easy to draw and replicate across various media.

CONCEPT 6 • KINETICS OF CHANGE

Page 15: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097email: [email protected] web: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011.

tel: 079. 2324 7086 /89 /90

fax: 079. 2324 7097

email: [email protected]

web: www.geda.org.in

Jignesh ShahDesignation

cell: +91 98981 77789email: [email protected]

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097 email: [email protected] web: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097email: [email protected] web: www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011.

tel: 079. 2324 7086 /89 /90

fax: 079. 2324 7097

email: [email protected]

web: www.geda.org.in

Jignesh ShahDesignation

cell: +91 98981 77789email: [email protected]

Udyog Bhavan, 4th Floor, Block 11-12, Sector 11, Gandhinagar 382 011. tel: 079. 2324 7086 /89 /90 fax: 079. 2324 7097 email: [email protected] web: www.geda.org.in

Page 16: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

Inspired from the embroidery techniques typical of Gujarat, this option portrays the collaboration of producer and consumer of renewable energy.

The smaller components join together moving towards the central core of energy creating a negative space which represents the output of energy.

The overall circular form is also reminiscent of the sun, and is easy to identify and reproduce across various media.

CONCEPT 7 • INPUT – OUTPUT

Page 17: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Jignesh ShahDesignation

Cell: +91 98981 77789Email: [email protected]

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Jignesh ShahDesignation

Cell: +91 98981 77789Email: [email protected]

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011. India

Phone: 079. 2324 7086 /89 /90

Telefax: 079. 2324 7097

Email: [email protected]

www.geda.org.in

Page 18: Logo for GEDA~alternatives presented

RE-DESIGN OF LOGO FOR GEDA • 1ST PRESENTATION

This approach is inspired from the mirror-work embroidery technique which is very peculiar and found commonly in Gujarat. This option portrays the core of energy and rays of awareness and action radiating from the core.

The advantage of this symbol is that the people are more familiar with it in day to day lives and therefore has high recall value.

The overall circular form is also reminiscent of the sun, and is easy to identify and reproduce across various media.

CONCEPT 8 • RADIANCE

Page 19: Logo for GEDA~alternatives presented

© TARUN DEEP GIRDHER & NID • JULY 2011

M +91 98981 77789E [email protected]

Jignesh ShahDesignation

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011.

P 079. 2324 7086 /89 /90

F 079. 2324 7097

E [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011.

P 079. 2324 7086 /89 /90

F 079. 2324 7097

E [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097

E [email protected] www.geda.org.in

M +91 98981 77789E [email protected]

Jignesh ShahDesignation

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011.

P 079. 2324 7086 /89 /90

F 079. 2324 7097

E [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor,

Block 11-12, Sector 11,

Gandhinagar 382 011.

P 079. 2324 7086 /89 /90

F 079. 2324 7097

E [email protected]

www.geda.org.in

Udyog Bhavan, 4th Floor, Block 11-12,

Sector 11, Gandhinagar 382 011.

P 079. 2324 7086 /89 /90 F 079. 2324 7097

E [email protected] www.geda.org.in

Page 20: Logo for GEDA~alternatives presented

ClientGujarat Energy Development Agency. Government of Gujarat

Design FirmNational Institute of Design, India

Design TeamTarun Deep Girdher & Mona Gonsai

© 2011. NID & Tarun Deep Girdher

re-design of a logo for Gujarat Energy Development Agency • alternatives presented

www.nid.edu