logo research - lasc.edu research.pdf · logo rebrand lettermark (typography only) a lettermark is...
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LASCLOGO RESEARCH
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CHARTING DIRECTION (case study)
AMHERST COLLEGEintegration of traditional typography with modern tendencies.
PRIMARY WORDMARK
PRIMARY MARK
MASCOT
PRIMARY WITH EMBLEM
ATHLETICS MARK
IDENTIFIERS OF COLLEGES
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APPROACH | A
BEFORE BEFOREAFTER AFTER
LOGO REBRAND
LETTERMARK (TYPOGRAPHY ONLY)
A lettermark is a typography-based logo that’s comprised of a few letters. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any brand.
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BEFORE BEFOREAFTER AFTER
LOGO REBRAND
WORDMARK + PICTORIAL(LOGO SYMBOL)
APPROACH | BA pictorial mark is an icon—or graphic-based logo. The image that comes to mind when you think “logo”. As a brand gets established, the mark alone is instantly recognizable.
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BEFORE BEFOREAFTER AFTER
LOGO REBRAND
APPROACH | C
EMBLEM (CONFINED SHAPE)
An emblem logo consists of font inside a symbol or an icon. These logos tend to have a traditional appearance that can make a striking impact. They are very prestigious and identifiable in their approaches.