LOGO

THE ROLE OF

FARMERS ORGANIZATION AUTHORITY (FOA)

IN DEVELOPMENT OF FARMERS

ORGANIZATION

- CHALLENGES TOWARDS YEAR 2020

By :

Mr. Mohd. Faizal bin Mohd. Jakir

Director, Planning & Evaluation Division

FOA

1

Presentation Outline

Introduction 1

The Role Of FOA 2

Challenges 3

Strategies To Empowering Of

Farmers Organization (FOs) 4

Way Forward 5

(856,713 Members)

278 Area Farmers Organization

14 State Farmers Organization

AFO

SFO

NFO

FARMERS ORGANIZATION AUTHORITY

[REGISTRAR]

INTRODUCTION

Functions of Farmers Organization Authority (FOA)

- Under Act 110 (established 14 February 1973)

FO’S Three Tiers Structure

- Under Act 109

MISSION

To Provide

Professional

Management

Services To The

FOs

FOA

VISSION

To Become a

Management Agent

of Excellence for the

FOs & its Members

Farmers

INTRODUCTION

THE ROLES OF FOA

Roles of Farmers Organization Authority (FOA)

- Under Act 110 (established 14 February 1973)

1. To Promote , Stimulate, Facilitate & undertake economic and

social development of FOs (Development Agent)

2. To Register, Control & Supervise the FOs ( Regulatory Agent)

3. To Control & Coordinate the Performance of the aforesaid

activities ( Management Agent)

4. To ensure that the function shall be performed in furtherance of

the government policy relating to the restructuring of society

THE CHALLENGGES

1) Ageing Farmers

4) Big Data

Over 60 years old

3) Food Sovereignty

2) Food Security - Affordability

- Availability

- Safety

- Accessibility

Malaysia

Population

2016

31.7 million

2050

50 million

5) Land bank

6) Climate Change

STRATEGIES FOA’S CORPORATE PLAN

(2016-2020)

Strategic Pillars 1

• Sovereignty of Agro Food Production

Strategic Pillars 2

• Rejuvenate Farmers Organization

Strategic Pillars 3

• Regulations Transformation

Strategic Pillars 4

• Develop Farmers Organization as a Business Entities

Strategic Pillars 5

• Transforming Agro Based Industry, Automation and Mechanization

Strategic Pillars 6

• Empowering Effective Delivery System

Strategic Pillars 7

• Empowering the information technology as the core of organizational excellence

Strategic Pillars 8

Human Resource Development

STRATEGIES

1) Rejuvenate of FOs a) Involvement of Young Generation:

i. Collaboration with Ministry of Education & The Cooperative Commission

of Malaysia (SKM) - 20 Secondary School ( Agricultural Club)

ii. Establishment a Group of : Kortani (6,384 members)

: Young Entrepreneur ( 307 members)

: MyAgrosis (1,018 members)

iii. Amendments of FOs Regulation : 13 years old ( associate members) 18 years old ( full-time members)

b) Provide Incentive

- Development Grant ( Start up )

- Courses & Training

c) Leadership Of Fos

- BOD members ( young & women members)

STRATEGIES

2) Business Model

- Project Sustainability (5 years)

- Selection of Technology

- Involvement of young generation (energetic & IT savvy)

Example : SHAKRAN Model : Kuala Langat Area Farmers Organization

(PPK K. Langat)

- Establishment of Fertigation Chili Group (Young Generation)

- Concept : Develop participant own land

: Mentor Mentee

: Collaboration with TEKUN & Agrobank

: Marketing Channel - Farmers Market, Hypermarket , Nestle

: Sharing Knowledge Using Social Media Network

Way Forward PROJECT IMPLEMENTATION STAGE

•11

ENGAGEMENT SESSION

Newspapers Cutting of PPK K. Langat Activities

CHILLI CHANNEL AT YOUTUBE

Young Members: Gen-Y ICON

STRATEGIES

3) Value Chan - From Farm To Table

Production Processing

& CCDC Marketing

Land Crops/Paddy

Seeds Livestock

DOC Aquaculture

Incentives

CC DC

Paddy Mills

Agro food Mills

Mechanization

Transportation

Downstream Product

Farmers Market

AgroBazaar

Agro Supermarket

UTC & RTC

Mydin

Giant

Lulu Hypermarket

Way Forward

1.Big Data : Analyzing &

Forecasting

2.Social Media : Promotion

3.Mechanization & Automation

4.NBOS Strategies

Source: CDO MOA

Social Media Analysis – Twitter Social Media Analysis – Facebook