Desktop PublishingCOHS Business Academy

Logos in Graphic Design

Created by Carolyn Davidson (1971) Graphic Design Student (Portland

State University) Hired by Phil Knight to do some

graphics work on side The “Swoosh”

Represents the wing of the Greek Goddess “Nike”

Nike (Goddess of Victory)

Paid $35 for her work on the design Nike “Swoosh” Logo

Symbol representing a company, organization, person, product, service, or event.

Logos Should be Simple Easy recognition Ex. Apple Logo (original logo

complicating)

Logos Should be Memorable Logos Should be Timeless

Can you see your logo still looking fresh after 10 years?

Logos Should be Versatile Print in one color? Looks good as small as a stamp? Looks good as large as a billboard? Looks good in black and white?

Logos Should be Appropriate Correct Font/Colors with the appropriate

mood

What is a logo?

Logotype/Wordmark Two or more type connected into one Ex. CNN logo

Iconic/Symbolic No words in the logo

Combination Marks Combination of type and graphics

Types of Logos

Fossil Every logo on products is different but still has the

same theme Ex. Retro, 50’s, etc.

Google Logo always changes on the home page Breaking “Tradition”

Clever Logo Designs