logotype for the queen mary mathematical society
DESCRIPTION
Full presentation of two proposals for a Logo for the Maths Society at Queen Mary University / UK. Design: Carlo Muttoni. Studio: Brandpowder.comTRANSCRIPT
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A LOGO FOR THE MATHS SOCIETY
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A CONFESSION
As a graphic designerwith a basic understanding
of geometry and arithmetics, I’m approaching this work
as a bricklayer who’s askedto build a Cathedral.
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STARTING POINT
Mathematics, for me, is like putting science, religion, art and chaos into a blender, then switching
the top speed button.
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THE TASK
To create a new logo that would please the eyeand fascinate the mind.
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THE AIM
To inspire students to be creative and seek the beauty
of numbers, but also to be humble in front of multiple infinites.
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THE EXISTING
Mathematical Societies: A quick overview.
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NUMB AND NUMBER
Solids, spirals, and symbols.The maths world looks a bitstiff, at times undistinctive.
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THE CHALLENGE
in order to make a difference, it’s necessary to leave
the comfort zone and walk on uncharted territories.
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PERSONAL RESEARCH
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notched bones, 35,000 B.C.
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Mayan numbers, 250 AD.
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MORE THANA THOUSAND WORDS
numbers are the clearest mirrorof a civilization: you look at them
and they speak to you, far beyond their face value.
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Yet, they hide the greatest mysterybecause numbers, even if unwritten, exist
before the Universe was created.
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PROPOSAL # 1
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If you place all numbers, from 0 to 9,on top of each others, zero will comeout as the most beaten track, as if allnumbers, in their wanderings, had topay homage to the master of figures.
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Zero has been described as“the most even number” andthis is a good thing for a start.
0martedì 29 aprile 2014
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Zero has been described as“the most even number” andthis is a good thing for a start.
0 equanimity
equality
justice
neutrality
calmness
humbleness
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The idea was to start from zero,and build up an image to conveyaggregation through a multitude of participants (The Society) plusa sense of an endless, flowing
energy (the relentless numbers).
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A triple zero, rotated 120°,is then connected into three modules to form
an endless string.
0 000martedì 29 aprile 2014
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60 zeroes are then multiplied three times, making up a 3D string
of 180 zeroes.
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the solid is doubled and rotated 180° and the two
placed on top of each others,adding up to 360 zeroes.
+
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Shadows are appliedto obtain more depthand avoid flickering.
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A single color makes the logostable and consistent. Let’s start with a Cosmic Blue.
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Monster Green
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Mine Yellow
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Vedic Red
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Asteroid Grey
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Two colors may add rhythm and depth to the pattern.
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Chromatic Combinations - Table 1
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Chromatic Combinations - Table 2
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QUEEN MARYMATH SOC
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QUEEN MARY MATH SOC
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PROPOSAL # 2
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Graphic Design sticks to classicbi-dimensional and 3D geometry.But contemporary maths spans
well beyond the world we learnedto know through the lens of
Pytagora and Newton.
Why not pushing design further?
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Natural numbersgive shape to
classic geometry, which is beautiful but also dejà vu.
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Then we have gestalt studies, the impossible space, new solids, CG generated harmonic shapes...
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fractals
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infographicsas a visual
aid to breakdown datacomplexity.
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fractalschaos theory.
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fractals
Let’s shift the paradigm!
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fractals
Let’s shift the paradigm!
from solution to problem
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fractals
Let’s shift the paradigm!
from solution to problem
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THE CRUMPLED PAPER
A solid object of incredible complexity, in which intersecting wrinkles draw irregular polygons, sharp and obtuse angles, where
twists and turns constantly design inside and outside spaces.
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THE CRUMPLED PAPER
A humble reminder of the frustrationof all mathematicians, their effort and
dedication in the pursuit of a new solution, a breakthrough formula, or a lifetime chimera.
A dimension for human speculation and a place for abstraction where both, victory and failure, are a possibility.
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a paper ball has been shot from different points of view.
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One was chosen for its beauty, resembling a rose and a spiral.
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Its lines were simplified into a pattern of poligons in different shades of grey to respect the volume and light of the original.
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The 35 resulting polygons have been dedicated to the effort of the 35 most notable mathematicians of all times.
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1 The unknown inventor of numbers: notched tally bones. Africa, 35,000 BC. 2 First fully developed base-10 number system. Egyptian, 2700 BC 3 Clay tablets dealing with fractions, algebra and equations. Babylonian, 1800 BC. 4 Decimal system with place value concept. Chinese, 1200 BC. 5 Early Vedic mantras invoke power of ten up to a trillion. 900 BC. 6 Thales: early developments in geometry. Greece, 600 BC. 7 Pythagoras: rigorous approach to theorems and principles. 550 BC. 8 Zeno of Elea: paradoxes concerning infinity and infinitesimals. 450 BC. 9 Plato: Statement of the 3 Classical Problems without solution. 400 BC.10 Aristotle: Standardization of Logic and deductive reasoning. 300 BC.11 Eratosthenes: method for identifying prime numbers. 250 BC.12 Ptolemy: trigonometry tables for astronomic application. 100 AD.13 Liu Hui: correct evaluation of π to five decimal places. China, 250 AD.
14 Aryabjata: trigonometric functions. Π as irrational number. India, 500 AD.15 Brahmagupta: dealing with zero, negative roots of equations. India, 630 AD.16 Ibn al-Haytham: first link between algebra and geometry. Persia, 1000 AD.17 Fibonacci: his sequence. Advocacy of Hindu-Arabic numbers. Italy, 1200 AD.18 Nicolò Tartaglia: formula for all types of cubic equations. Italy, 1530 AD.19 Gerolamo Cardano: quartic equations and imaginary numbers. Italy, 1550 AD.20 René Descartes: Cartesian coordinates, analytic geometry. France, 1620 AD.21 Pierre de Fermat: the last theorem and probability theory. France, 1650 AD.22 Isaac Newton: infinitesimal calculus, infinite power series. Britain, 1690 AD.23 P. Simon Laplace: celestial mechanics translated gemotery. France, 1780 AD.24 C. Friederich Gauss: Gaussian function and error curve. Germany, 1800 AD.25 Charles Babbage: forerunner of programmable computer. Britain, 1840 AD.26 George Boole: starting point of modern mathematical logic. Britain, 1850 AD.27 Georg Cantor: Cantor’s theorem on infinity of infinities. Germany, 1890 AD.28 Henri Poincaré: foundations of modern chaos theory. France, 1900 AD.29 Bertrand Russell: the paradox and Principia Mathematica. Great Britain, 1910 AD.30 S. Ramanujan: proved over 3,000 theorem and equations. India, 1920 AD.31 Kurt Godel: his numbering, logic and set theory. Austria, 1940 AD32 Alan Turing: breaking of Enigma code. Turing machine. Great Britain, 1950 AD.33 Julia Robinson: work on decision and Hilbert’s tenth problem. USA, 1960 AD.34 Andrew Wiles: finally proved Fermata’s Last Theorem. Great Britain, 1970 AD.35 Grigori Perelman: fianlly proved Poincarè Conjecture. Russia, 1980 AD.
This is the list.Many more mathematicianswould deservea space, but the paper ballwould havebeen too big.
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QUEEN MARYMATH SOC
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QUEEN MARY MATH SOC
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Thank you for your kind attention!
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