lokusdesign new projects 111109

© Lokus Design Pvt. Ltd. Pune 2009

New projects

Research & Analysis

Brand, Communication & Marketing Strategy

Design Innovation


New clients: for whom we have helped solve their key concerns


Strategy I Brand custodians I Design & Implementation


Key concerns

Would we loose our core values and brand sanctity while we are growing aggressively

Would we be able to transpire & maintain our philosophy, values & brand guidelines in varied items like

people, processes, culture, infrastructure, forms, formats, signage, presentations, etc.

How would we implement, maintain & monitor the consistency of brand across all touch points

How to develop procedures to manage and monitor key strategic brand touch points


Key concerns

How do we expand the current portfolio from low ticket consumer durable finance to

high ticket portfolio of products

How do we become a key player in these segments

How do we build service experience for high class clientele


Key Concerns

Would we loose our our core infrastructure identity and brand sanctity while we are growing aggressively

We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more

than 20-25 projects involving 30-40 architects & interior designers)

We are facing major problem in explaining & getting competitive quotes for our projects from vendors

Large amount of business time is wasted in co-ordination and explaining the requirements

It is extremely difficult to align all the project stakeholders, save time and effort


Synefra Engineering & Construction Ltd.

Key concerns

We are a young construction company how can we compete with big names in our

industry?

How should we market ourselves then?

How can we become a preferred choice of decision makers / influencers


Strategy I Brand Identity I Packaging I Design & Implementation


Key concerns

1.How does one modernize the existing brand which has very strong brand & visual equity?

2.Would this change negatively affect the brand?

3.Would it improve sales?


Key concerns

1.Can a parent brand be created for contradictory businesses like Clinical (sterile/ professional)

& Care (emotional)?

2.How would this brand be communicated & marketed to both B2B & B2C industry?


To re-invent brand identity for “Premium”

1.How does one modernize the existing brand which has very strong brand & visual equity?

2.Would this change negatively affect the brand?

3.Would it improve sales?


Key concerns

New product range to be extended from the Nutrela range of products

We want to position our product below the cartonized product but above the mass brands (packed in flexibles)

Cartonized product is perceived as a premium product compared to pillow pack (flexibles)

Existing packs (pillow/ flexibles) when kept on shelf remain crumpled (branding/ graphics effect is lost)

We can’t spend (equal to a carton) for our packaging but still need to achieve the above

Open sides, saves material, costs less than a carton

Flexible pouch inside

Large Branding surface with part carton


Key concerns

1.How do we differentiate our expensive & superior product from other edible oils?

2.How do we create sales in a non existent category?

3.How do we create sizable mind share in a non-essential product category (when typical

cooking/ edible oil is half the cost)?


Key concerns

How do we create a superlative experience & image for our tissue products

in a very small category (tissues) and yet get sales nos


Key concerns

How do we find counterfeit drugs in Indian markets which is up to 35% of the total market

One in five strips of medicines sold is a fake. How does one control?

How do we reduce/ stop loss to Pharma companies (Revenue losses are between 4% and 5% annually)

Solution should simple to use & implement and should be robust and reliable


Anti-counterfeit scanner and pack

Push open the device cap exposing the groove

Slide the blister with special printed label passing through the groove

Device will detect the counterfeit blister immediately

1 2 3

Cap

Blister pack with unique screen printed pattern

Anti Counterfeit Device


The Growth Catalyst

lokusdesign new projects 111109

Documents

existing brand

brand sanctitywhile

key playerin

key concerns newproduct

parent brand

values brand guidelines

strong brand visual

counterfeit blister