lol or lurkers: leverage your largest online audience
DESCRIPTION
Do you want to learn how to tap into your largest online audience's potential? Would you like to see your private social network community get a second wind? This webinar will teach you to take another look at your membership. You're not alone if the vast majority of users are passive most of the time. The spectrum of activity is wide and filled with people who are contemplating action, observing the scene, browsing, searching, reading, lurking, or otherwise passively hanging out. Passive members or "lurkers" have value. KiKi will uncover to the key to turning lurkers into champion members passionate about their membership and the community.TRANSCRIPT
LOL or Lurker: Leverage Your Largest Online Audience
KiKi L’ItalienSenior Consultant, Technology Management
DelCor Technology Solutions# higherlogic
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Resources• We are all Lurkers: Toward a Lurker Research Agenda by Michael Muller, David R. Millen, N. Sadat Shami, and
Jonathan Feinberg, IBM Research http://www.parc.com/content/events/attachments/Muller-Updated-LurkersInCILurkers-paper3.pdf
• Brass Tack Thinking blog by Amber Naslund http://www.brasstackthinking.com/• Word of Mouth Marketing by Andy Sernovitz http://
www.amazon.com/Word-Mouth-Marketing-Companies-Talking/dp/1427798613/ref=sr_1_1?ie=UTF8&s=books&qid=1279210641&sr=8-1
• Creating Customer Evangelists by Ben McConnell and Jackie Huba http://www.amazon.com/Creating-Customer-Evangelists-Customers-Volunteer/dp/1419597213/ref=sr_1_1?ie=UTF8&s=books&qid=1279210735&sr=1-1
• Tweetake: Tool to export Twitter information into excel spreadsheet http://tweetake.com Tweetake allows users to backup their twitter profile including your followers, people whom you are following, friends and your tweets.
• Radian6 - Enterprise Social Media Monitoring http://www.radian6.com • Where I lurk most: Twitter, #blogchat, #measurepr chat
Notes• Almost every major web site has something like a tracker. These are sometimes called "hit counters" or
"visitor logs". Not only do these logs keep track of every time a page is viewed, they also show where the visitor came from and then where they went to next.
• Monitor site traffic - Google Analytics is a free service that enables you to monitor traffic sources and activity via a simple script that you can copy and paste into your site’s header. This is particularly useful for sites that have large lurker populations and/or are geographically dispersed. It’s also a good way to see which parts of a website are being read — and which are being skipped over.