lolit business plan presentation
DESCRIPTION
For EAS 546: Engineering Entrepreneurship II at Penn, my team decided to prepare a business plan for DEKA Bionic Arm. This is the final presentation we gave at the end of the courseTRANSCRIPT
11600 young soldiers return without arms
2Stick and Hook Solutions
LOLIT LOST LIMB REPLACEMENT TECHNOLOGIES
ADVANCED MYOELECTRIC ARM
ASHWIN AGRAWALMATTHEW BUCKLEJEROME GOHSAURABH PALANWENDY TAY
™
Like’n Arm
4
FUNCTIONALITY, COMFORT & TOUCH
5
Like’n Arm – The most unique Functionality
6
Like’n Arm – The most comfortable Arm
7
Like’n Arm – We Bring Back Touch
8
Like’n Arm – The World’s Most Unique Arm
LoLiT’s Management Team
•Ashwin Agrawal – CEO•Matthew Buckle – CFO•Jerome Goh – CTO•Saurabh Palan – COO•Wendy Tay – CMO
9
Overview
•Market Analysis•Customer Analysis•Operations•Financial Highlights
10
Overview Customer Operations
Finances Conclusion
Industry
Existing Arms with Less Functionality & Comfort
Overview Customer Operations
Finances Conclusion
Market
11
Touch, Better Functionality & Comfort
Like’n Arm is the only prosthetic that provides sense of touch and the best functionality and comfort.
Overview Customer Operations
Finances Conclusion
Market
12
Factors
Best
Like’n Arm iLimb Hand Utah Arm Otto Bock
Functionality
Comfort
Sense of Touch
Overview Customer Operations
Finances Conclusion
Industry
13
Growing Market for Entire Arm Prosthetics
Targeted 1,800 around 2% of the existing market
• 100,000 existing individuals requiring an entire arm• 6,000 new cases every year
Existing 100,000 amputees, with an additional of 6,000 new cases in the next year
106,000
6,000 new cases in the next year
Targeted 1,800 (30%) out of the new cases every year
Active and Insured Amputees
• Active Trans-humeral (entire arm) Amputees covered by Insurance
- Age in the range of 18-55 - Fulfill existing unmet need for
functionality
• Target Insurance Providers Network: - Veterans Affairs - Preferred Providers Organizations (PPOs)
14
Overview Customer Operations
Finances Conclusion
Industry
Prosthetic Arm Fitting Process
15
Overview Customer Operations
Finances Conclusion
Industry
Physician Prosthetist
Pre-approval
Payment to Supplier
Insurance Claim from PPO Network
Physician Prosthetist
PPO
LoLiT’s Primary customer: Prosthetists
16
“Our decisions are based on the opinions of the medical professionals that we go to… No matter how much I read up about a prosthesis…”
- Nishan, Prosthetic Arm User, Wharton Rugby Team Assistant.
Overview Customer Operations
Finances Conclusion
Industry
Main Concerns of our Customers
17
Prosthetists:• Amputee Satisfaction• Reduce hassle of entering claims electronically
Insurance Companies (PPO’s):• Reduce the markups in the industry to reduce payouts
Overview Customer Operations
Finances Conclusion
Industry
Reducing Markups in the supply and distribution of Like’n Arm
18
Overview Customer Operations
Finances Conclusion
Industry
Prosthetic Arm
Producers
DME Suppliers
Prosthetists
Markup 1 Markup 3Markup 2
“Follow the trend!” – CEO Independence Blue Cross Blue Shield
Prosthetists
Markup 1
Markup 2
Benefits from Following the Trend
19
For LoLiT:• “Preference to someone who is in the network.”• Access to all Prosthetists under PPO
Overview Customer Operations
Finances Conclusion
Industry
For Prosthetists:• Amputee Satisfaction
Comfort, Functionality and Sense of touch
• Less hassle
Generating Demand for Like’n Arm
AWARENESS & INTEREST: Creating awareness through websites and magazines targeted at Amputees.
EVALUATION & TRIAL: Like’n Arm evaluated by Prosthetist and tried on some potential customers.
PURCHASE & USE: Like’n Arms user training, customization and Insurance coverage. 20
Overview Customer Operations
Finances Conclusion
Industry
21
Capturing the Target Market
Overview Customer Operations
Finances Conclusion
Industry
Phase I
• Prototype Development• FDA Approval 510(k)
Phase II
• Acquire U.S. GSA Schedule• Target : 300 units to VA
Phase III
• Reach Private sector via PPO Networks• Target: 1800 units
2 Years 1 Year 2 YearsTimeline:
22
LoLiT’s Operation Strategy
In-house Processes Outsourced Production
• Assembly• R&D
• Advantage:▫ Quality Control▫ Protection of IP
• Mechanical Structure • Electronics Circuits and
Actuators
• Advantage:▫ Reduces set-up cost▫ Flexibility of supplier
Overview Customer Operations
Finances Conclusion
Industry
1 2 3 4 5$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
LoLiT’s Sales Forecast & Revenue Projections
23
$80,000 per arm with 1800 units sold in Year 5 = $144 MM in Revenue
0 units 0 units
300 units
900 units
1800 units
200 veterans already on waiting list
100,000 existing amputees6000 new amputees per year
Overview Customer Operations
Finances Conclusion
Industry
LoLiT’s Net Earnings over 5 years
24Increase in Net Earnings to $83 MM over 5
years Overview Customer Operation
sFinances Conclusio
nIndustry
1 2 3 4 5
($10,000,000)
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
($4,571,857)
($2,096,000)
$14,506,539
$40,447,465
$83,295,468
1 2 3 4 5
($20,000,000)
($10,000,000)
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
($5,239,161)($7,222,875)
($1,868,408)
$19,835,896
$74,846,673
LoLiT’s 5 Year Cash Flow (in $)
25
Licensing costs and facilities costs
Development and FDA approval
PPO networks (900 units)
GSA schedule (300 units)
Full production (1800 units)
Break-even after 163 units sold in Year 3
Overview Customer Operations
Finances Conclusion
Industry
Funding to cover Start-up Costs
• Start-up costs ~ $13 million
• Licensing, Prototype, Clinical Trials, Operations = $7.5
million
• Accounts Receivable ~ 60 days
• $5.5 million for units sold in Month 1 & 2 of Year 3
• Federal grants from DARPA program of $3 million
• Single round of VC funding for $10 million
26
Looking for a total of $13 million in funding
Overview Customer Operations
Finances Conclusion
Industry
LoLiT’s Investment Benefits
• Return on Equity = 63% at end of Year 5
• Exit Strategy
• Acquisition by Hanger or Otto Bock
27
Overview Customer Operations
Finances Conclusion
Industry
28
QUESTIONS? “The mission of LoLiT is to make a positive difference in the lives of individuals with lost upper limbs by assisting them in achieving functionality, comfort and a sense of touch through the development, integration and distribution of the industry’s most advanced myoelectric prosthetic systems.”
Overview Customer Operations
Finances Conclusion
Industry
Back-up Slides
29
Licensing Costs and Related IP
Overview Customer Operations
Finances Conclusion
Industry
Assignee: DARPA Defense Advanced Research Projects Agency, Partnership, John Hopkins University (US)
Assignee: DARPA Defense Advanced Research Projects Agency, Partnership, John Hopkins University (US)
Assignee: DEKA Products Limited, Partnership, Manchester University NH (US)
Heather Curran, Office of Technology Transfer. (John’s Hopkins University.
• $3.3 MM required for licensing costs.
Highly Profitable Prosthetic Market
Overview Customer Operations
Finances Conclusion
Industry
Products Functionality Comfort Sense of Touch
LoLiT Like’n Arm
Control by Thinking, Movement of
shoulder, elbow, wrist and individual
fingers
Pneumatic pump
Yes
Touch Bionics
i-Limb Hand Movement of wrist and
individual fingersStrap-On No
Motion Control
Utah ArmMovement of elbow, wrist and individual
fingersStrap-On No
Otto Bock
Electrohands & Transcarpal-
Hand
Movement of the 3 fingers
Strap-On No
Highly Profitable Prosthetic Market
Overview Customer Operations
Finances Conclusion
Industry
32
• Under Surgical Appliance and Supplies Industry ~ $32 BILLION
Prosthetics Marketplace
Governmental Healthcare Policies &
Regulation
Targeted Military
Systems and PPOs
Incumbents
32
LoLiT’s solution for its customers
33
“Follow the trend!” –Joseph A. Frick, CEO IBX
Independence Blue Cross Blue Shield
PPO – Orthopedics and Prosthetics
Prosthetists
DME Suppliers Arm Prosthetic Producers
Suppliers
Overview Customer Operations
Finances Conclusion
Industry
Time taken to process and payout all claims
34
Overview Customer Operations
Finances Conclusion
Industry
Year 2002 Year 2006 Year 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Within 7 days8 - 14 days1 month2 monthsMore than 2 months
Source. AHIP Center for research and policy. Survey in Healthcare Claims receipt, processing and payout times.
• In 2002, 57% of all claims filed and paid out within 7 days
• In 2012, 92% of all claims filed and paid out within 7 days.
Time taken to Process and Payout all Claims
35
Overview Customer Operations
Finances Conclusion
Industry
Source. AHIP Center for research and policy. Survey in Healthcare Claims receipt, processing and payout times.
• 2008: All claims paid out within 3 months. No more than 3 months delay
• Sources of delay1. Incorrect information keyed in. e.g. Invalid Insurance Code2. Incomplete information, not enough for processing. e.g. Wrong Address,
phone. etc3. Duplicate Claims
• The hassle is data entry. Entering and Monitoring data to ensure correct information is submitted.
LoLiT takes on responsibility and reduce hassle to enter claims
36
Overview Customer Operations
Finances Conclusion
Industry
Time taken to enter a claim, 2006
5-15 mins15- 30 mins30 - 45 mins1 hour or more
Source. AHIP Center for research and policy. Survey in Healthcare Claims receipt, processing and payout times.
• Needs experienced Professionals to reduce the claim submission times.
• Able to understand claim submission requirements and submit automated batch claims.
• Handled by LoLiT’s CTO and Director of Medical Affairs.
Insurance Companies: Looking for Discounts
37
Overview Customer Operations
Finances Conclusion
Industry
• Insurance Companies are concerned about more Premiums and Payouts.
• Premiums are determined by “market rate” - What you pay the prosthetist if you do not have Insurance.
I. Medical HistoryII. Current Medical ConditionIII. UnderwritingIV. ActuariesV. Other rating Techniques
• Payouts are determined by Insurance Companies.
• Traditionally, payouts are decreased by leveraging discounts on prosthetists in their network. Prosthetists do not charge as much as they would for a customer who has Insurance.
Effect of decreasing markups
38
Overview Customer Operations
Finances Conclusion
Industry
Source: Independence Blue Cross Blue Shield Annual Report 2008
• Cost Savings go into increasing 1% profit margin and shared with LoLiT.
• Premiums are not decreased.
Absolute Cost to Insurance Companies
39
Overview Customer Operations
Finances Conclusion
Industry
• Like’n Arm is an expensive product.
• Rates for determining premiums for high-tech, high cost prosthetics and orthopedics are already set high (Medicare Fee Schedule POS00)
• Government together with Amputee Coalition of America introduced Prosthetic Parity Measures. Premiums remain the high regardless of product. Co-payments and deductibles will vary for individual prostheses.
• 1 way: Medicare Rates + Varying Co-payments and Deductibles.
Source. Amputee Coalition of America. Prosthetics Parity Bills and Effects
This is how we stay in business. The challenge for us is to be flexible.
-CEO Independence Blue Cross Blue Shield
40
LoLiT’s COGS over 5 years
1 2 3 4 5$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$279,357 $288,500
$3,023,643
$7,177,854
$12,949,376
10% of Revenue
12.6% of Revenue
9% of Revenue
COGS decreases as LoLiT benefits from economies of scale