london 2012 - inspire a generation

7/31/2019 London 2012 - Inspire a generation

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You can read about our preparationsin these languages see back cover for details.

Londres est preparada para realizar uns JogosOlmpicos e Para-Olmpicos nicos e inspiradores.

Bem vindo/a

London ist bereit fr unverwechselbare und inspirierendeOlympische und Paralympische Spiele.

Willkommen

London is ready to stage distinctive and inspirationalOlympic and Paralympic Games.

Welcome

La ciudad de Londres est lista para ser anfitrionade unos Juegos Olmpicos y Paralmpicos singularee inspiradores.

Bienvenidos

Londres est prte organiser des Jeux Olympiqueset Paralympiques distinctifs et sources dinspiration.

Bienvenue


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London2012

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Athletes at the heart o our Games

Athletes

YouthInspiring the youth o the world

Olympic and Paralympic athletes capture the imagination othe world and unite communities even people with little orno interest in sport are attracted to the drama o the worldsleading athletes competing at the Games. Creating the bestpossible environment or the athletes to perorm at their peakis at the heart o the London 2012 Games.

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Our vision is to connect young people everywhere withthe inspirational power o sport. This includes bringing

sport to some o the worlds most vulnerable youngpeople through our International Inspiration programme,which exemplies the legacies London 2012 is delivering.In the UK, projects across every nation and region aredeveloping sports participation schemes or peopleo all ages.

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TransformationTransorming communities

London calling

London

The GamesGames or everyone

The construction o the Olympic Park has been thecatalyst or the single biggest transormation in Londonor more than a century. A new part o the capital hasemerged, bringing major social and economic benets toa deprived area. The benets o staging the Games arealso being elt throughout the nations and regions o theUK, helping to protect businesses and jobs.

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London will bring all it has to oer to the 2012 Games thhistoric and the new. The Games will blend the citys greatcultural assets, iconic venues, world-amous perorming artinstitutions, concert halls, Royal Parks, world heritage sites,theatres, museums, architecture and other London attractiowith Games-time sporting events, cultural estivals andcelebrations. This will provide an unrivalled Games-timeenvironment and experience, and make everyone eel that

the Games are special and or them.

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The London 2012 Games experience centres on:

Sport that is riveting and inspiring Stadia that will be new, iconic and atmospheric Seats and venues ull o passionate ans Streets, public squares, parks and Live Sites buzzing withpeople celebrating sport, art and culture

Service provided by riendly, customer-ocused andinormed volunteers Sustainable and meaningul social, economic, sporting andenvironmental legacies to change lives and communities

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There is no city like Londo

and open city providing adierent nationalities romthink o a better place thathat unites the world. Theathletes as well as youngand leave a legacy or gNelson Mandela

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It is a wonderully diverse

ome to hundreds oll over the world. I cantLondon to hold an eventames in London will inspireople around the world

erations to come.


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London 2012

Inspiring young people, transormingcommunities and why sport matters

Right rom the very beginning oour bid in 2003, London 2012has been about what can beachieved through the inspirationand legacy o sport, and throughthe power, inluence and valueso the Olympic and ParalympicMovements as the catalyst orpositive change and inspirationor the youth o the world.

Now, ater years o detailed

planning and preparations, allthe oundations o our vision arein place based around Athletes,Youth, Legacy andTransormation, London and theGames, the ive pillars o the2012 Games.

Under the leadership o ourChair and double Olympic goldmedallist, Seb Coe, and ChieExecutive Oicer, Paul Deighton,we are now delivering what wepromised in our bid: spectacular

sport in iconic venues and amagical global city experiencein London; Games or theinternational community as wellas the host nation and city;Games that engage, excite andinspire young people; Gamesthat produce sustainable social,economic and sporting legacies;and Games that show why theOlympic and Paralympic valuesstill matter in the 21st century.

New initiatives will provide arich Games-time environment,enhanced by city excitement,community participation andsocial inclusion. We will bringtogether the best elements oprevious Olympic andParalympic Games with theLondon look and magic,along with British sportingand Olympic heritage.

These will be Games like neverbeore, oering spectacularsport and heroes to engage

young people; Games withstadia ull o excited andpassionate ans; streets, publicspaces and Live Sites ull opeople celebrating sport, artand culture; and communitiestransormed by sustainablesocial, economic andsporting legacies.

The Olympic and Paralympic Games are the worlds biggest andmost important sporting and cultural peacetime events, involvingmore than 200 National Olympic Committees and more than140 National Paralympic Committees.

The London 2012 Olympic and Paralympic Games are delivering morethan the hundreds o events that make up the sporting programme.Spectacular ceremonies and culture and education programmes will

extend the boundaries o human achievement, daring and imagination.


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Meeting the visionWith the valued support o IOCPresident Jacques Rogge, theIOC Coordination Commission,under the leadership o itsChairman Denis Oswald, andthe wider IOC membershipand sta; the UK Government,Mayor o London, BritishOlympic Association, BritishParalympic Association and our

partners and sponsors, manythousands o pieces o detailedoperational planning to deliverthe vision and model or theLondon 2012 Games are nowin place, and have alreadytouched the lives o millionso people domesticallyand internationally.

London 2012 has beendistinctive and dierent rom theoutset. We have aimed to put ona Games that take into account

the changing circumstances othe world and the continuingand new challenges to theorganisation and delivery osport and sports participation,rom the global inancial crisis

and rise o social media toclimate change, poverty, livingwith scarce resources anddeclining levels o youthsport participation.

As the capital prepares tocreate Olympic history as theirst city to host the Games onthree occasions, London 2012also charts new ways orward

or uture Games: innovationssuch as shorter, sharpersport sessions, new ticketingallocation and in-venue seatingarrangements, and multi-mediasport presentation ormatsto ensure ull stadia andmemorable sporting occasions.

In addition, London 2012 hasintroduced a revolutionaryapproach to Gamessustainability. This includes settingnew standards across

key social, commercial andenvironmental sectors, includingsustainable construction andevent management; and lowcarbon, zero-waste Games thatconserve biodiversity and naturalresources and promote socialinclusion and healthy living.

This approach extends to theway we are using an innovaticombination o new, world-claOlympic Park stadia, existing,iconic venues and settingsoutside the Park and temporastructures where appropriate.We are only building what thcommunities o London can usand aord ater the Games. a strategy to deliver excellenc

without extravagance.

The centrepiece OlympicStadium is the lightest, mostsustainable and most adaptabever constructed, showing howthe Games can respond toimportant community prioritiesuch as sustainability. TheAthletics track will be retainedater the Games, as promisedproviding inspiration and alandmark venue or youngpeople and athletes o all leve

and ensuring a long-term legaor the sport, including hostingthe IAAF World Championshiin 2017.

Legacy and transormationThe construction o the OlympPark, centrepiece o the Londo2012 Games, has been thecatalyst or the single biggesttransormation in London ormore than a century. It provid


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a uture or some o the poorestboroughs in the UK that arelocated around the site.

A new part o London hasemerged rom this deprivedarea, including new, aordablehomes, schools, a communitymedical centre, better transportconnections and Europes largestretail development, all leading tomore jobs and other signiicantsocial and economic beneits.

More than 7 billion-worth oGames-related contracts havebeen awarded to hundreds ocompanies across the UK,helping to protect businessesand jobs during the worsteconomic downturn in decades.

Reaching out to young peopleStaging Games or everyone

must involve bringing sport andthe beneits o sport to some othe worlds most vulnerableyoung people. Our primarymission has been to use London2012 to reach young peopleall around the world andconnect them to sport, whichwe have already achievedthrough our InternationalInspiration programme.

More than 12 million youngpeople in 20 countries, rom

Azerbaijan to Zambia, haveexperienced sport throughthis irst-ever Olympic andParalympic Games Host Cityinternational sports developmentprogramme. The wide rangeo beneits include better schoolattendance and educationalperormance, and the

empowerment o girls anddisabled young people toparticipate in sport, accesseducation and developconidence and leadership skills.International Inspiration is alsosaving lives in many ways,including teaching children and

young people to swim in lood-prone areas o Bangladesh.

International Inspirationexempliies what London 2012stands or and the legacies itis delivering. In the UK, theseinclude more than 900 sport-speciic projects in communitiesacross every nation and regionto develop sports participationand physical activity schemesor people o all ages.

The vision and preparations orthe London 2012 Games have

made sports participation a highpriority. The UK Governmentannounced early in this Olympic

year a new 1 billion, ive-yearyouth and community strategy tourther broaden and develop the2012 Games promise to inspirea generation to get involvedin sport. This will involve thecreation o 4,000 school-basedcommunity sports clubs with linksto one or more nationalgoverning bodies o sport.

Inspiring valuesThis process o change andinspiration has been driven bythe timeless Olympic andParalympic values o respect,excellence, riendship, courage,determination, inspiration andequality. We have integratedthese values into our Get Set

education programme, and intosport, culture, art and communitysettings, events and programmesacross the UK and internationallyto help young people addressissues relevant to their lives,such as bullying, gangs, socialisolation, illegal drug use,and community participationand involvement.

While it would be olly to expectthe Games to solve all socialills or concerns o young people,London 2012 demonstrates thatGames-related programmesand values have an importantrole to play highlighted, orexample, by the universalsupport generated withinthe United Nations or theLondon 2012 Olympic TruceResolution. All 193 UN memberstates co-sponsored the

resolution, making it the mostsponsored resolution in UNhistory, relecting the importanceo the Olympic values as aworldwide source o hopein challenging times.

Magical LondonLondon will sparkle with a vibrantOlympic and Paralympic lookand eel or the Games. Thediversity o the capital, as hometo more than 200 communitiesand aith groups, will provide

a truly international settingor the Games, along with anunprecedented welcome orparticipants rom everycompeting nation.

London landmarks such asHorse Guards Parade, Wembley,Big Ben, Buckingham Palace,


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Our primary mission has been touse London 2012 to reach youngpeople all around the world andconnect them to sport.Seb CoeChair, London 2012 Organising Committee (LOCOG)

Hyde Park, Wimbledon,Traalgar Square and someo the worlds leading theatres,arts centres, perormance hallsand museums will serve asunorgettable venues andbackdrops or sport andcultural events.

This, together with Londonspassion or sport and position asa global centre or youth culture,education, ashion, media andcommerce, will ensure theLondon 2012 Games havea truly international impactand relevance.

All this will create a magicalatmosphere, and an electriyingexperience or competitors andspectators. It will provide the

upliting spirit which distinguishesthe Olympic Games andParalympic Games rom othersports events, as we promisedin our bid.

This will urther increase theglobal appeal o the Games andensure they remain the premier

sports events or the worldsleading athletes, as well as thebest means or InternationalFederations to showcase andpromote their sports. We willensure the Games remain theevents that the worlds citiesmost want to host.

London helped to establish andglobalise the Games and sportin the last century. Now, theLondon 2012 Games modelheralds a new era an era thathighlights the impact o theOlympic and ParalympicMovements and values in widersociety, beyond the sportscompetition venues,as a hidden social worker,teacher, youth motivator, urbanplanner, economic player and

quiet diplomat.

More than a century ater theLondon 1908 Games and morethan 60 years ater the 1948Games which took the world romwar to sport and were the catalystor the Paralympic Movement,London 2012 demonstrates how

the Games have grown arbeyond a sporting event andshows the important role sportcan play in modern society.The Games have created newstandards, new policies,new programmes and newopportunities, and have helped

to drive change in areas asdiverse as sport andemployment, culture, educationthe environment, accessibility,attitudes to disability and sociainclusion, and led toimprovements on what hadexisted beore our Games visiowas supported by the IOC inSingapore seven years ago.

Above all, London 2012 sendsa message to the youth o theworld that sport matters and

that the Games are or them. Wsincerely hope we have ulilledthe International OlympicCommittees and the InternationParalympic Committees highhopes or these Games, and thwe stage Games we can all beproud o.


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Olympic Park venues

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Velodromeand BMX Track

Basketball Arena

Olympic andParalympic VIllage

Aquatics Centre

The Orbit


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The Olympic Park, photographed in December 20

Eton Manor

Olympic Stadium

Copper Box

InternationalBroadcast Centre/Main Press Centre

Riverbank Arena

The co-location o key Games venues in the Olympic Park alongwith the Olympic and Paralympic Village provides majoraccommodation, transport, security and sporting advantages orthe athletes and teams. A majority o athletes will live, train andcompete in venues close to the Village and sports acilities insidethe Olympic Park and surrounding venues, as promised.


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Athletes


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We will put ath

and Paralympiao our Games.Seb CoePresenting Londons bid to host the 2012 Games, 5 July 2005

Athletes

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tes Olympians

s at the heart


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London prepares

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Thousands o theworlds athletes arecompeting in a programmeo test events in the run-upto the Games, witheedback helping toensure the venues meettheir needs in 2012

Its super, Ive never seen London beore, andits such a big, magnicent city. The Englishpeople are really nice and welcoming, and orthe Games it should be even better with all theenhancements that are due to take place.

lodie ClouvelFrench bronze medallist in theModern Pentathlon test event

Let: Action rom the Basketball test eventat the Basketball Arena in August 2011

The Goalball test event took

place in the Copper Box in theOlympic Park in December 2011

The Canoe Slalom test event t

place at the Lee Valley WhiteWater Centre in July 2011

For more details o thetest events or the London2012 Games, visitlondonpreparesseries.com

42sport test events are being heldto make sure London is readyto hold the Games in 2012

8,000athletes will take part inthe London Prepares serieso test events


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Meet Wenlock and Mandeville

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The London 2012 Olympic and Paralympic mascots,Wenlock and Mandeville, have been designed toconnect young people with sport and tell the story oour Olympic and Paralympic history.

Wenlocks name is inspired by the Shropshire village oMuch Wenlock, which helped inspire the ounder o the

modern Olympic Movement, Baron Pierre de Coubertin,to revive the Olympic Games.

Mandevilles name is inspired by Stoke Mandeville inBuckinghamshire. The Stoke Mandeville Games, widelyrecognised as a orerunner o the modern ParalympicMovement, were rst held at the hospital there. Themascots communicate and interact with young peoplethrough their own website and social media.


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Find out more about the Lond2012 mascots and watch thelatest mascot ilm atlondon2012.com/mascots

A scene rom the London 201animated mascot lmRainbow Rescue


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The country welcomes back Paralympic sport

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I you look at the UKit is at the oreronto educating peopleabout disabilities

and accommodatingpeople with disabilities.Oscar PistoriusSouth Arican Paralympic gold medal-winning athleteat International Paralympic Day, 8 September 2011


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The UK public hasembraced Paralympicsport like never beore,promising passionatesupport or the athletesachieving extraordinaryeats at the ParalympicGames in 2012

Top Paralympic sprinters rom

around the world lined up at thestart o International ParalympicDay in Traalgar Square on8 September 2011, rom let:German Heinrich Popow,American Jerome Singleton,American April Holmes andSouth Arican Oscar Pistorius

239world record number o passmade without the ball beingdropped on the loor in a singame o Sitting Volleyball set at International ParalympiDay in Traalgar Square on8 September 2011

1.14 millionnumber o Paralympic Gamestickets applied or during theirst round o sales inSeptember 2011

Oscar Pistorius, on a visit to tOlympic Stadium in May 201


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The best preparation for athletes

World-class trainingacilities will help athletesto perorm at their bestduring the Games and provide a legacy o

sporting acilities that willencourage young peopleacross the UK to takeup sport

Members o the AustralianWheelchair Basketball teamshared some tips with localschoolchildren at the WalesMillennium Centre as part o theteams Pre-Games Training Camp

Selected Pre-Games TrainingCamps around the UK

Japanese Olympic Committee Loughborough University,Leicestershire

National Olympic Committeeo Mozambique West SuolkAthletics Arena, Bury St EdmundsAustralian Boxing team Queens University, Belast

National Olympic Committeeo Zambia Scotstoun LeisureCentre, Glasgow

Paralympic Association oBarbados Medway Park, Kent

Paralympic Committeeo Saudi Arabia StokeMandeville Stadium,

Buckinghamshire

10 millioninvestment to ensure that allGames-Time Training Venues are

world class, leaving long-termbeneits to the local communitieswho will use these acilities aterthe Games

120+Pre-Games Training Campagreements have beensigned between internationalteams and UK cities, oeringan opportunity or culturalexchange, education andcommunity engagementas well as providing excellentacilities or teams taking partin the London 2012 Games

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For more inormation aboutGames-Time Training Venues andPre-Games Training Camps, visitlondon2012.com/about-us/nocs-and-npcs


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We are thrilled to have secured our trainingcamps at Stoke Mandeville Stadium. TheStadium combines world-class acilities witha riendly and welcoming atmosphere whichwe believe will only enhance our pre-training.

Dr Nasser Al SalehMember o the Paralympic Committee o Saudi Arabia,on securing Stoke Mandeville Stadium as a Pre-Games Training Camp

The Lee Valley White Water Centre was completein spring 2011, and is the only brand new London2012 venue open to the public ahead o the Gam


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Athletes at the heart of the action

The Olympic andParalympic Village will beat the heart o the action inthe Olympic Park withinwalking distance rom the

sporting venues and closeto the majority o otherLondon venues

Its going to be great or athletes,completely. Its going to be amazing.The athletes need to eel that they areright in the heart o where the action istaking place and I think thats somethingthat weve got really right in London.British Olympic gold medal-winning athlete Denise Lewis,on visiting the Olympic and Paralympic Village,October 2010

7 minutesjourney time between centralLondon and the Olympic and

Paralympic Village by theJavelin train service

23,000athletes and oicials will stayin the Olympic and ParalympicVillage during the Games

Its so important that the Villageis so close to the stadiums. It justgives you peace o mind. I thinkit looks great. Im delighted,very jealous!

Colin Jackson, BritishOlympic silver medal-winningathlete on visiting the Olympicand Paralympic Village,

October 2010

With its close proximity to theOlympic Park, the athletes willundoubtedly take ull advantageo being able to walk to eventsand this will allow them to soakup the atmosphere and live theirOlympic experience to the ull.

Denis Oswald, Chairman o theIOC Coordination Commission,

on visiting the irst completedresidential plot o the Olympicand Paralympic Village,March 2011

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For more inormation onthe Olympic and ParalympicVillage, visitlondon2012.com/village

View o the irst completedapartment in the Olympicand Paralympic Village


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Celebrations in Traalgar Square on27 July 2011 marked one year to goto the London 2012 Olympic Games


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Youth


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Londons vision is to

all around the worldwith the inspirationaSo they are inspired Seb CoePresenting Londons bid to host the 2012 Games, 5 July 2005

Youth

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ach young people

o connect themower o the Games.choose sport.


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International Inspiration

More than 12 million youngpeople in 20 countries, romAzerbaijan to Zambia, have

experienced sport throughthis irst-ever Olympic andParalympic Games HostCity international sportsdevelopment programme.

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Sport around the world

Millions o young peoplearound the world havealready been inspiredto take up sport

We are proud that our promise toIOC members in Singapore that wewould use the power o the Games toconnect more young people with sportis being kept.Paul DeightonChie Executive Oicer,London 2012 Organising Committee

Noor, 18, saved a child romdrowning using skills she learntin the International InspirationSwimSae programme inBangladesh. Noor visited thenewly completed AquaticsCentre in July 2011 at an eventmarking one year to go until theLondon 2012 Olympic Games

Beore I started the swimminglessons, I was a bit scared othe water. Now a lot o myriends want to take swimminglessons too, and a lot o themalready have.

Parvez, 10, rom Mirpur, nearDhaka, Bangladesh, who tookpart in International InspirationsSwimSae project

It is better to get involved involunteering rather than drugson the streets. I encouragepeople to get involved inInternational Inspiration. Itsull o good experiences andcan help you achieve yourown goals.

Cibele, 18, Brazil

12 million+young people had beneitedrom our International Inspiration

programme by summer 2011 meeting our target one yearahead o the Games

32,000children took part in 40 sportsestivals across north-easternBrazil in 2009, hal o whomcame rom deprived rural areas

For more inormation onthe International Inspirationprogramme, includingexamples o projects that havechanged the lives o youngpeople around the world, visitlondon2012.com/internationalinspiration

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Beore I used Parasport I didntknow I could do the same sportsas my school riends. Now I horseride everyday and Ive competedin some competitions. Ive also hada go at quad-biking and sailing.Christian, 14, cerebral palsy horse rider, Isle o Wight

Christian beneited rom Parasport, an online portal,supported by Deloitte and awarded an Inspiremark, which oers inormation on a networko clubs and access points where people cantake part in Paralympic sport

Inspiring the UKs youth

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For more inormation aboutInspire, including exampleso how Inspire projects havehelped people across the UK,visit london2012.com/inspire


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Across the UK, tens othousands o young peoplehave been engaged insport through the Inspireprogramme. An Olympicand Paralympic frst, theLondon 2012 Inspireprogramme enablesnon-commercialorganisations to linktheir events and projectsto the Games

Being part o the 100 Dayso Peace project enabled meto play with students rom otherschools, something I rarely getto do. And together, we wereable to teach younger childrenabout the importance o sportsto build riendships. Now thatIve had a taste o it, I want tocontinue teaching young peopleabout the importance o using

sports to build peace in theuture, but also in the present.

Priscilla, 18, Our Ladys ConventHigh School, London Borougho Hackney

The 1,000th Inspire mark was

awarded by London 2012 inMarch 2011 to Jump London,a project supporting the saeteaching and learning oparkour also known asreerunning which aimsto create 500 new parkourcoaches between now andthe Games

2,000projects have been awarded Inspire mark, including almos900 that have engaged younpeople in sport

A perormance by Alice Jemima,a singer-songwriter rom theLondon 2012 Inspire projectTeenage Rampage


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Working with UK schools

Pupil Ben rom Helme Church o England primary schoolin West Yorkshire was a nalist in the Get Set to exercise yourtaste buds competition to design a dish or Olympic and Paralympicathletes. The winning dish will be served in the Olympic andParalympic Village during the Games

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Thousands o young peoplein UK schools are part othe Get Set network, whichrecognises and rewardsschools that have madea real commitment toliving the Olympic andParalympic Values

I am delighted to hear that

young people will be learningabout and supporting my ellowEthiopian athletes in the leadup to the London 2012 Games.Knowing that there are youngpeople ollowing yourpreparations and cheering

you on is hugely motivationalor an athlete.

Haile Gebrselassie, EthiopianOlympic gold medal-winningathlete, at the launch o theSupport a team strand oGet Set goes global

For more inormation on Get goes global, including resouror schools, visit getset.london2012.com/get-set-goes-globa

Our school is supporting the Ethiopian Olympiteam and the Zambian Paralympic team. Werelearning about their athletes and their countries

in the lead up to the London 2012 Olympicand Paralympic Games.Aaron, 10, rom Perryields primary school in Birmingham,who is taking part in the Support a team strand oGet Set goes global

80%+o schools and colleges in theUK have taken part in London2012-related activity throughGet Set, the ocial London2012 education programme

99National Olympic andParalympic Committeesaround the world have ormedpartnerships with UK schoolsthrough the Get Set goesglobal programme


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Young volunteers help make the Games happen

As part o our programmeto recruit up to 70,000volunteers to be GamesMakers, young people willget a taste o the sporting

action by volunteering tobe Young Games Makers

Volunteering at the Beach Volleyball eventwas an incredible experience or our youngpeople. To be sharing the stage withworld-class athletes and knowing that ourteam were vital to the smooth running o thesport was such an honour and let everyonewith a real sense o achievement.Erica ChamberlainTeam Leader rom East London Business Alliance

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Young volunteers were ield oplay attendants at a pilot YoungGames Maker programmeduring the London 2012Volleyball test event atEarls Court, July 2011

2,000+Young Games Makers will takeup volunteer roles vital to ensure

the successul delivery o theLondon 2012 Games


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The uniorms that volunteers wwear during the Games wereunveiled in November 2011


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Uniting the world

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For more inormation on theOlympic Truce, visit getset.london2012.com/en/get-set-goes-global/get-set-or-the-olympic-truce

The Olympic TruceResolution, submitted tothe UN by London 2012,is grounded in the visionor the London 2012

Games to inspire youngpeople and be a catalyst orlong-term positive change

Both the IOC and the UNexist to serve humankind. Bothseek to oster harmony betweennations and cultures. Both striveto create a more peaceul,prosperous and environmentallysustainable world.

Jacques Rogge, President othe IOC, as the Olympic Truce

was submitted to the UN

The Olympic Truce Resolutionwas ormally submitted to theUnited Nations General Assemblyin New York by Seb Coe, Chairo LOCOG, on behal o the UKin October 2011

193member states co-sponsored theOlympic Truce Resolution, thehighest number o co-sponsoring

states in the history o the UN


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Transformation

Ater the Games, the Velodrome will become a key part o a VeloPark or the locacommunity, sports clubs and elite athletes. A new mountain bike course and roadcycle circuit will be added, along with a ca, bike hire and cycle workshop acilit


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We are thinking o tThe Games present a

opportunity to transointo a new urban enthe diverse and vibraeast London.John Armitt,Chairman o the Olympic Delivery Authority,December 2007

Transformation

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orrow today.once-in-a-lietime

the Lower Lea Valleyonment that refectst population o


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One o the biggest-ever clean-upoperations has given these vastbrownelds a complete ecological

make-over... Thats beore we get tothe Games venues themselves aseries o ground-breaking and trulyiconic designs. And lets not orgetthe biggest achievement o all: all o

this has been delivered on time andwithin budget, a shining example oUK construction and innovation.Rt Hon David Cameron MPPrime Minister,

July 2011

Transforming the landscape

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For more details about theconstruction project thattransormed the Olympic Park,visit london2012.com/milestones


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When London wonthe bid to stage the 2012Games, its vision was totransorm a huge area oeast London, much o whichhad been used by heavyindustry and or landfllor centuries, and sueredyears o contaminationand neglect The area I know so well is bei

transormed, the amazing dreis becoming a reality and I haseen irst-hand how much harwork has gone into the projecThis is great or the East Endand or sport.

David Beckham, ormer Englaootball captain, on visiting thOlympic Park, November 20

52 electricity pylons that

dominated the landscape in andaround the Olympic Park wereremoved to enable the mainphase o construction to begin

500tonneso rubbish rom landll on the siteo the Velodrome were sortedeach day during the clean-up,much o which was reused on

the site or recycled elsewhere

98%o materials generated romthe demolition works on theOlympic Park were reusedor recycled

IOC Coordination CommissionChairman Denis Oswald andLondon 2012 Organising

Commitee Chair Seb Coeinspect progress on theOlympic Stadium, April 2009


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A new park for east London

In just fve years, aterthe most extensive andsustainable clean-upoperation ever seen in theUK, the landscape has been

dramatically transormedinto new parklands that willprovide a colourul estivalatmosphere or the Games,with world-class sportingvenues or the worldsgreatest athletes

It is very exciting today to see how the Gamesare a catalyst or change in this part o London

and how they will deliver a lasting social,economic and sporting legacy.

Archbishop Desmond Tutuon visiting the Olympic Park site,February 2010

The London 2012 Gardens,which stretch or hal a milebetween the Aquatics Centreand the Olympic Stadium,celebrate centuries o Britishpassion or plants and gardens

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The Olympic Park is astbecoming a showcase or thebest o UK plc great design,engineering, construction andproject management. There isno doubt that it will be a itting

stage or the worlds greatestathletes next year.

Rt Hon Jeremy Hunt MP,Secretary o State or Culture,Olympics, Media and Sport,

June 2011

4,000semi-mature trees planted acrossthe Olympic Park and Olympicand Paralympic Village

300,000+wetland plants planted in theOlympic Park

100hectares

o new green space created


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The meadow in ront o the Olympic Stadium has beplanted with species that will lower gold in time orthe Opening Ceremony o the Olympic Games

For more details about theconstruction project thattransormed the Olympic Parkvisit london2012.com/milesto


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New world-class sporting venues

The main venues andinrastructure have beenconstructed on time and onbudget. Those venues witha long-term use are

permanent, and manysite operators have beenappointed beore theGames have started. Thosevenues with no identifedlong-term use will bedismantled to be recycledor reused elsewhere

Its amazing to see theVelodrome inally completedit gives me a eel or what itsgoing to be like in less than18 months time. I cant wait!

Sir Chris Hoy, British Olympicgold medal-winning cyclist, atthe event marking the completiono the Velodromes construction,

February 2011

I went to see the Swimmingvenue or the London Olympicsand its an extraordinary venueand I could taste it, which issomething I havent elt or avery, very long time.

Australian Olympic gold medal-winning swimmer Ian Thorpe,on announcing his return or

London 2012, February 2011

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For more images and timelapseootage o the constructiono the Olympic Park, visitlondon2012.com/webcams

70%+reduction in mains water usagethrough rainwater harvestingat the Velodrome

88light pipes have been ttedin the roo o the Copper Box,which will achieve annualenergy savings o up to40 per cent


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Having helped to put the 2012th seat in place,I can now picture what spectators and athleteslucky enough to be here on 27 July 2012will experience and I am sure that they willbe impressed.IOC President Jacques Roggeon installing the Stadiums 2012th seat,5 July 2010

Construction o the Olympic Stadium took just underthree years, with the inal piece o tur laid in April 2011.The Stadium is the most sustainable ever built, made75 per cent lighter in terms o steel use than otherstadiums and eaturing a low-carbon concrete


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Boosting jobs and business opportunities

Local resident Angela Benjamin attended a constructiontaster day or women. She enrolled on a course tooperate a dump truck at the Plant Training Centre at theOlympic Park then went on to work on the Velodrome site

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For more inormation onemployment and training in theOlympic Park, including detailedstatistics and cases studies, visitlondon2012.com/publications and search or jobs


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The London 2012Games have created newemployment and trainingopportunities and boostedbusiness, leaving sustainablesocial and economic beneftsor London and the UK

The contract has been excellent news, as we havebeen able to saeguard existing jobs in a crucial timewhere the bulk o our business that is based in the buildingand housing markets has seen a large decline. Withoutspecialist projects, such as the London 2012 contract,

redundancies would have been inevitable. Instead we canretain our experienced and dedicated sta or the ongoingbenet o the company or the medium to long term.

Andy FraserManaging Director o the company based in Lincolnshirewhich provided the tur or the eld o play in the Olympic Stadium

Anne-Marie Ferguson secured

a job as a Senior GradedAdult Electrical Trainee on theOlympic Park ater registeringwith the Women intoConstruction Project, whichrecruited and placed 270women directly into jobs on theOlympic Park one o a numbero employment and trainingprogrammes to provide a legacyo sustainable employment

I eel that I have been given

a great step up and opportunin my area. Im ahead opeople who have been doingthis or years. I have additionskills, which means I will beable to apply or jobs acrossthe industry.

Apprentice carpenterCarl Bishop rom the eastLondon Host Borougho Newham, July 2011

7 billiono contracts generatedby the London 2012 Games

457apprentices experiencedworking on the London 2012

construction project

13%o the workorce on theOlympic Park was previouslyunemployed, and more than25% o the workorce on thePark at the peak o constructionwas rom six o the Londonboroughs nearest the Park


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Weymouth and Portland will be arst-class venue or 2012, as well

as leaving an impressive legacyat one o the UKs premier sailingdestinations. This will do much toincrease popularity and participation

in the sport with all the benets tohealth and tness that will bring.Tessa Jowell MP, then Olympics Ministeron the completion o the enhancements at the Sailing venue,November 2008

A UK-wide Games

For more details about thevenues hosting the London2012 Games, visitlondon2012.com/venues


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The whole o the UK isbenefting rom economicopportunities provided bythe Games, with new andimproved venues across theUK helping to engageyoung people in sport

Competitors in the MountainBike test event at Hadleigh Farm,Essex, in July 2011

It was having local canoeingacilities that helped me in theearly stages o my career, soIm delighted that ater theexcitement o the Games in2012 this new venue will leavea lasting sporting legacy or anew generation o canoeists oall ages and abilities.

British canoeist Laura Blakeman,on a visit to Lee Valley WhiteWater Centre, March 2010

6stadia across the UK willhost the Olympic FootballTournament, including HampPark in Glasgow, Scotland,and the Millennium Stadiumin Cardi, Wales

10venues outside o London,including Weymouthand Portland, Dorset,and Hadleigh Farm, Essex


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London

A spectacular ireworks displayin London on New Years Eve 2011heralded the year o the 2012 Gam


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Diversity

London is one o theworlds most diversecities: there will besupporters rom everynation; every athlete will

have a home crowd

Olympiad Mnage Trois, aphysical perormance created,conceived and perormed byClaire Cunningham and createdin partnership with the NationalTheatre o Scotland, is one o themany pieces commissioned byUnlimited, the ground-breakingLondon 2012 programmecelebrating arts and culture

by disabled and dea artists

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For more inormation onLondon 2012s approach todiversity, visit london2012.com/publications and searchor diversity

300+languages are spoken in Londonevery day and those who speakthem live happily side by side

1,000+community events and meetingshave taken place with dierentaith, age, gender, disability,sexual orientation and ethnicitygroups in London to encouragethem to get involved in theLondon 2012 Games


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Ukrainian boxer Wladimir Klitschduring a visit to the Fight orPeace Academy in London, whiccombines boxing and martial

arts with education and personadevelopment to realise the poteno young people in communitiesthat suer rom crime and violen

We in London are determinedevery athlete will leave our city withriendships and memories which last orever.They will never orget the magic o London.Denise LewisBritish Olympic gold medal-winning athlete,in presenting Londons bid to host the 2012 Games,5 July 2005


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It is antastic to see our athletes andthe sport o Shooting located atsuch an iconic venue at the verycentre and heart o London. It willprovide a splendid stage uponwhich to showcase our athletesand sport to the world.Olegario Vzquez RaaPresident o the International Shooting Sport Federation,during a visit to The Royal Artillery Barracks,May 2011

Spectacular sport in iconic settings

For more details about thevenues hosting the London2012 Games, visitlondon2012.com/venues

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London landmarks willserve as unorgettablevenues and backdrops orsport and cultural events.This will create a magicalatmosphere and anelectriying experience orcompetitors and spectators

The Beach Volleyball

competition will take place atHorse Guards Parade, close to10 Downing Street in the hearto London; pictured here duringthe Beach Volleyball test event inAugust 2011

The Olympic Cycling Road

Race, which will start and inishin The Mall, in the shadow oBuckingham Palace; picturedhere at the Road Cycling testevent in August 2011

18venues in London, outside o Olympic Park, including existworld-amous sports venues,such as Lords Cricket Groundand Wimbledon

The Equestrian test event inGreenwich Park in July 2011took place in ront o a dramaticbackdrop o Londons skyline


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Dressing the nation

The rst Spectacular a seto giant Olympic Rings wasunveiled at Londons St PancrasInternational station in March 2011

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London and the UKwill be dressing up, withmillions o residents in thecapital city and communitiesacross the UK getting readyto celebrate the worldsbiggest sporting events

Having these spectacular Rings at one o thekey entry points to the Games will give localsand visitors rom across the world a truly

Olympic welcome to their 2012 experience.Denis OswaldChairman, IOC Coordination Commission

The Omega Countdown

Clock was unveiled in TraalgarSquare on 14 March 2011to mark 500 days to go tothe Olympic Games

75local authorities have expressinterest in dressing their localareas and communities in 20Games branded materials trst time that a Host City hasoered a ull kit o parts o Lomaterials to every local authoacross the entire country


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Getting to the Games

Improvements to Londonstransport network will helpto ensure it is sae andsecure and meets thedemands o the Games

An incredible number o improvements arealready in place a ull year ahead o theGames. The enhancements to our stations,track, the DLR and our cycle routes will be ohuge benet to Londoners or years to come.Boris Johnson, Mayor o London,

June 2011

An accessible mezzanine-levelentrance has been builtat Stratord station to easecrowding at the existingentrance. It is one o therecommended stationsthat spectators will use toget to the Olympic Park

Improvements have beenmade to a 2.3km section o TheGreenway, a 7km walking andcycling route that will provideaccess to the Olympic Parkor around 20 per cent oGames spectators to make itmore accessible, saer, andmore appealing

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100%proportion o spectators thatLondon 2012 wants to travel tothe Games by public transport

or by walking or cycling

6 billionhas been invested in upgradesto the transport network including improved accessibility,new lines, bigger stations andextra services to help meetthe demands o the Games,beneting Londoners more thana year beore the Games andor decades ater 2012


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For more inormation on thetransport improvements thatwill help spectators get tothe Games, visitlondon2012.com/transport


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TheGames

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Usain Bolt, Jamaican Olympic gold medawinning athlete, on his way to breaking thworld record in the mens 200m nal at tBeijing 2008 Olympic Games


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London is one o the mostexciting, diverse andcreative cities in the worldand is ready to welcomeathletes rom all cornerso the globe

When illed with ans at Gamestime, I am certain that theatmosphere will drive many othe competitors to achieve newpersonal bests and create uniquemoments o Olympic history.

Frank Fredericks, IOC AthletesCommission Chairman andOlympian, on visiting theOlympic Stadium to lay theinal piece o tur, March 2011

What Ive seen o Great Britain so ar isthat its going to be a celebration o people,o lie, o dreams. Really excited to be able tocome together with athletes rom around the

world and share in that moment.April Holmes,American Paralympic gold medal-winningathlete and world record holder

200+National Olympic Committeeare expected to take partin the London 2012 OlympicGames

140+National Paralympic Commitare expected to take part in tLondon 2012 Paralympic Ga


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The Olympic Torch Relay will bring the magico the Games to communities up and down theUK and give local heroes a once-in-a-lietimeexperience o carrying the Olympic Flame.Hugh Robertson MP

Minister or Sport and Olympics

For more inormation on theTorch Relays, including theroutes around the UK, visitlondon2012.com/olympictorchrelayandlondon2012.com/paralympictorchrelay

Torch

The Olympic Flame willarrive in Britain on 18 May,heralding the start oGames time, and begin its70-day journey around the

UK, culminating at theOpening Ceremony o theOlympic Games

Nicole, rom Hayes Schoolin Bromley, showcases aprototype o the London 2012Olympic Torch

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95%o the UKs population will bewithin ten miles o the OlympicTorch Relay as it travels aroundthe UK during the 70 daysbeore the Games

4separate fames will be lit inCardi, Edinburgh, GreaterBelast and London, beore theycombine at Stoke Mandeville the spiritual home o theParalympic Games to createthe London 2012 ParalympicFlame, which will then journey

to the Opening Ceremony othe Paralympic Games


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The gold-colouredTorch eatures8,000 perorations,representing eacho the Torchbearersand each mile o itsjourney around the UK


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Festival

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The London 2012 Festival,a spectacular 12-week,UK-wide celebrationbringing together some othe worlds leading artists,starts a month beore theOlympic Games

For more inormation onthe London 2012 Festival,

including listings o all theevents taking place, visitlondon2012.com/estival

This quite extraordinary line-up o artists,perormers, events and activities will ensurethat in London and throughout the countrythere is something or everyone, to enjoy,to be thrilled and be inspired by.

Boris Johnson, Mayor o London,on the launch o the programme or the London 2012 Festival

Let: Prima Ballerina Tamara Rojo with students romthe Urban Dance School at the Royal Opera House,where the irst commissions or the London 2012Festival were announced in December 2010

Work No.1197: All the bells i

a country rung as quickly andas loudly as possible or threeminutes, a London 2012Festival commission by artistMartin Creed, pictured, will bperormed by people throughthe UK to celebrate the irst do the London 2012 Games

Bridget Rileys Rose Rose, one

o 12 specially commissionedposters by 12 o the UKsleading artists to celebrate theLondon 2012 Games, which willgo on show in a ree exhibitionat Tate Britain gallery as part othe London 2012 Festival

1,200+unique sporting and culturalinitiatives took place acrossthe UK in July 2011 during thebiggest-ever London 2012Open Weekend, an annualevent marking the countdownto the Games

10 millionopportunities to see 1,000perormances and events duringthe London 2012 Festival


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Tickets

There has beenunprecedented demand ortickets to both the Olympicand Paralympic Games,resulting in sell-out venues

that will generate anelectric atmosphere

Argentinian Olympic goldmedal-winning ootballerLionel Messi, who plays orBarcelona FC, joined thecampaign to encourage thegeneral public to registertheir interest in tickets

For more inormation ontickets or the London 2012Games, including the latestdetails on availability, visitlondon2012.com/tickets

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22 milliontickets applied or in the rstround o Olympic Gamesticket sales during March

and April 2011

126o the ticketed sessions wereoversubscribed in at least oneprice category or 16 sportsin the rst round o sales orthe Paralympic Games inSeptember 2011


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London is a city or everyone and we will stage Games oreveryone the biggest and most diverse global celebrationo sport and humanity ever seen. The Games in London willbe a giant athlete-led party that starts in the venues and

spreads out across the city, and around the United Kingdomto almost every community on the planet.

Paul DeightonChie Executive Oicer, London 2012 Organising Committee


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The ront o the London 2012 Olympic medals showsthe Greek goddess o sport stepping out o a depictiono the Parthenon and arriving in London


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The screen is marvellous...Its wonderul that the Olympicswill be covered all over the country.It enables people all over Britainto be part o it.Lawrence Pelosi, rom Swansea, Wales,who visited the Live Site in Swansea duringLondon 2012 Open Weekend in July 2011

Live Sites

For more inormation onLondon 2012 Live Sites,including the location o LiveSites around the UK, visitlondon2012.com/live-sites

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Right: Spectators watch the Wimbledon mens inal on 8 July 2011at the Live Site in Plymouth, south-west England; the tennistournament was broadcast on Live Sites across the UK


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Hundreds o thousandso people will be atLive Sites, watching thesporting action on bigscreens in communitiesacross the UK

Children enjoy interacting with

the Live Site in Dover duringLondon 2012 Open Weekendin July 2011

30+Live Sites across the UK durinthe London 2012 Games


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We have a antastic group oworld-class partners on board,working with us to deliver spectacular

Olympic and Paralympic Games.We are very grateul to all o ourpartners or helping to providethe people, products and serviceswe need. We couldnt wish ora better team.Seb CoeChair, London 2012 Organising Committee


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Thank youLondon 2012 would like to thank its partners or their support

Worldwide Olympic Partners

Worldwide Paralympic Partners

London 2012 Olympic Partners

London 2012 Olympic Supporters

London 2012 Paralympic Games

London 2012 Olympic Games

London 2012 Paralympic Supporters

London 2012 Paralympic Partners

London 2012 Olympic Suppliers and ProvidersAggreko, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfelds Bruckhaus Deringer LLP,

G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo,

NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor, Westfeld.

London 2012 Paralympic Suppliers and Providers

Aggreko, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfelds Bruckhaus Deringer LLP,

G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo,

NATURE VALLEY, Next, Nielsen, Otto Bock, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster,

Trebor, Westfeld.


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We will deliver a

antastic Gamesand provide peoplethe world over withthe experienceo a lietime.Seb Coe,Chair, London 2012 Organising Committee,

January 2012

london 2012 - inspire a generation

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