LONDON 2012SUPPORTING OUR TEAM

SBERBANK TODAY:1) Always by your side2) Modern and technologically advanced:- Modern bank terminals- Sberbank Online - “Spasibo” bonus program- Socially active 3) Diverse product portfolio:- Sberbank products for young generation - VIP banking- Sberbank Premier- Retirement products

Yes, we are alike!

SKYPE IN RUSSIA

45.9%USERS

Of total online population reach

25.7mUSERS

UUs per month

• Over 4.500.000 unique users per day!

• Unique opportunities of interactive video advertising

and in-call advertising

MSN IN RUSSIA

12.2%USERS

Of total online population reach

6.8mUSERS

UUs per month

• Over 800.000 unique users per day!• Unique opportunity of interactive video

advertising in takeover format• 10 various content channels

• MSN Sport– real time sports news and updates

PROJECT DETAILS

Sberbank is supporting Russian Olympic movement and provides internet users with an opportunity to support the Russian Olympics team with kind words and wishes.

This is how the project works:- User can leave an audio- or video-message for the Olympics team members directly via

Skype banner or from a special project page on MSN.- Supporting messages can be any audio/video messages – lines from the national anthem,

verses, songs, etc.- Users can vote for their favorite messages thru the social networks –Vkontakte.ru,

Facebook.com, Odnoklassniki.ru – additional PR in social media!- TOP-10 (based on the user vote) audio- and video- messages (users) get Xbox 360 &

Kinect - Disneyland Adventures!

Activities in Skype1) Premium Takeover (650x170->650x340)- Latest sports news updates- Updates on the number of gold medals won by the

Russian team- Users are asked to leave an audio- or video-message,

which gets published on MSN portal after the moderation

2) Premium Takeover (650x170->650x340)- Updated once per week, contains a gallery, consisting

of 10 best user video-messages (selected by agency, client and the portal team)

- Videos can be watched directly inside Skype banner- Users are asked to leave an audio- or video-message,

which gets published on MSN portal after the moderation

HOW DOES THIS WORK?Activities on MSN- MSN subchannel – here the users are asked to leave an

audio- or video-message to support the Russian team during Olympics

- Complete pre-moderation of submitted messages and user avatars

- Ranking of submitted audio- or video-messages. Opportunity to vote for a message via Facebook, Twitter, Odnoklassniki

- Interactive Bing Map (Bird’s Eye technology) containing Olympic objects , navigation information on the sports events

- Virtual Stadium, where the seats are filled with user avatars (after moderation). Click on a user avatar launches the user’s message

- DeepZoom HTML5 technology – a full library of all submitted audio- and video-messages

- FB Like buttons, VK, TW и OK buttons on all pages of the subchannel

- Subchannel can be accessed directly with Facebook account credentials

SKYPE BANNER

Activities in Skype1) ) Premium Takeover (650x170->650x340)- Latest sports news updates- Updates on the number of gold medals won by the

Russian team- Users are asked to leave an audio- or video-message,

which gets published on MSN portal after the moderation

2) Premium Takeover (650x170->650x340)- Updated once per week, contains a gallery, consisting

of 10 best user video-messages (selected by agency, client and the portal team)

- Videos can be watched directly inside Skype banner- Users are asked to leave an audio- or video-message,

which gets published on MSN portal after the moderation

Call of Gods!One of Greek Gods – Poseidon – is displayed on the banner. “Scream and support the Olympic team in London”!

SKYPE BANNER

When the banner expands, new functions appear. User can record a voice or video message to support the Russian team using the technology implemented in the banner

TOP 10 messages will be integrated in the next Skype banner. Those can be viewed via preview tool, located in the bottom part of the banner

MSN SUBCHANNEL

MSN Subchannel details Subchannel uses standard MSN pages

template and has MSN look and feel Header and footer are used as

framework elements Page width is 1000 pixels Pages can be branded on both sides

MSN Subchannel inludes:- Interactive Bing Map (Bird’s Eye) with Olympic objects

marked and navigation information on the sports events- Virtual stadium with Facebook integration

- User generated audio- and video-messages(100% pre-moderation)

- HTML5 Deep Zoom technology

INTERACTIVE BING MAP– BIRD’S EYE

Users will be able to find London Olympics objects and related information on the map

Quick navigation is available on the map Example of Bird’s Eye technology can be

found below:http://www.bing.com/maps/default.aspx?v=2&FORM=LMLTCP&cp=qwx3grh595z0&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&phx=0&phy=0&phscl=1&scene=12555893&encType=1

VIRTUAL STADIUM

The page contains the image of the stadium

After the user leaves a message, the stadium displays a bubble with the user name:” Vassile Poupkine was here”

If the user is logged in FB, he can click on the button “Where are my friend”. The click will launch his FB friends’ bubbles

The stadium gets filled throughout the project

The page contains a message that a special event is taking place at the stadium in August 10th (Sochi-2014 intro)

Тут был Вася Петров

А тут – Оленька

Тут Дима Степанов

Где мои друзья?

USER MESSAGES MSN Subchannel and Skype banner: user clicks on

“Support our team” button. Skype is launched and Skype call (Free of any charge) to a special Skype robot-user takes place

The users hears a greeting message, asking him to leave an audio- or video-message after the tone. The user can activate a video call, in which case a video-message will be recorded

The recording lasts 20 seconds The recording is then submitted for moderation (details on

slide 15) After the recording is over, the user hears a thank-you

message and received a link (via Skype chat) where his message will be located after it passes the moderation. The user will be able to upload an avatar to the message thru the same link

Users

Skype MSN

DEEP ZOOM

A Deep Zoom stadium with Sochi -2014 logo, appearing in the center

«See you in Sochi, Russia!» message DeepZoom scrolling reveals users’

avatars and their messages TOP messages and prize winner are

outlined

MESSAGE CONTEST

Each message is stored and displayed on the user ranking page after passing moderation Users can view current rankings, all messages and vote via Facebook, Odnoklassiniki and Twitter Based on the user vote messages move in the ranking The ranking displays user’s Facebook name and/or Skype login Ranking can be filtered by newly submitted and most popular messages The winner get prizes. There are 2 nominations – TOP 5 audio messages and TOP 5 video messages.

Client reps or famous local athletes can be added to the jury list

MESSAGE MODERATION 3 moderators are daily engaged in the moderation process. Each of the moderators

moderates in 2-hour long sessions 3 times per day Moderation shifts:

Moderator 1 (1st shift): 08-00 – 10-00 Moderator 2 (1st shift): 10-00 – 12-00 Moderator 3 (1st shift): 12-00 – 14-00 Moderator 1 (2nd shift): 14-00 – 16-00 Moderator 2 (2nd shift): 16-00 – 18-00 Moderator 3 (2nd shift): 18-00 – 20-00 Moderator 1 (3rd shift): 20-00 – 22-00 Moderator 2 (3rd shift): 22-00 – 24-00 Moderator 3 (3rd shift): 24-00 – 02-00

Any materials of offensive, intrusive, pornographic nature, advertising materials or any materials not allowed by Russian legislation will be removed during the moderation process

PROJECT TIMING

June 14th – production starts June 19th – project HP design and overall layout are ready for demonstration June 20th – client/agency feedback June 21st – adjusted HP design is ready for demonstration June 21st– HP and overall design approved and locked, page programming starts June 28th– project subpages are ready for demonstration July 4th –ХХХ.ru.msn.com domain is available July 5th – pages programmed July 6th – Skype functionality are tested, video- and audio-related activities are tested July 16th – social network integration functionality is ready July 17th – user ranking functionality is ready July 20th – “Virtual stadium” is ready July 25th – project starts on MSN August 10th – Deep Zoom Sochi- 2014 message published August 20th – project is closed