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London 2012, theLondon 2012, theCultural Olympiad andCultural Olympiad and

the Arts Agendathe Arts Agenda

John R. GoldJohn R. Goldandand

Margaret M. GoldMargaret M. Gold

Gold Medal Winners 1948Gold Medal Winners 1948

__ 100m Hurdles Women: Fanny100m Hurdles Women: FannyBlankers-KoenBlankers-Koen

__ 10000m Men: Emil 10000m Men: Emil ZZáátopektopek__ Oils and water colours: Alfred ThomsonOils and water colours: Alfred Thomson__ Architectural design: Adolf Architectural design: Adolf HochHoch__ Statues: Statues: GustafGustaf NordahlNordahl

StructureStructure

__ EvolutionEvolution

__ The arts agenda: arts practitioners and cityThe arts agenda: arts practitioners and citymanagersmanagers

__ London 2012 and the Cultural OlympiadLondon 2012 and the Cultural Olympiad

Sport-culture nexusSport-culture nexus

Culture as:Culture as:

Intrinsic to the gatheringIntrinsic to the gatheringitselfitself

As a co-equal form ofAs a co-equal form ofcompetitioncompetition

1906 Congress1906 Congress

Competitions for the Competitions for the ‘‘the pentathlon of thethe pentathlon of theartsarts’’::

__ ArchitectureArchitecture__ SculptureSculpture__ PaintingPainting__ LiteratureLiterature__ Musical compositionMusical composition

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IOC (Athens, May 1954)IOC (Athens, May 1954)

__ ‘‘The Organising Committee of the OlympicThe Organising Committee of the Olympicgames shall arrange exhibitions andgames shall arrange exhibitions anddemonstrations of the demonstrations of the host countryhost country’’ss art art(architecture, literature, music, painting,(architecture, literature, music, painting,sculpture, photography and sport philately)sculpture, photography and sport philately)and fix the dates during which theseand fix the dates during which theseexhibitions and demonstrations shall takeexhibitions and demonstrations shall takeplace. The programme may also includeplace. The programme may also includetheatrical, ballet, opera, performances ortheatrical, ballet, opera, performances orsymphony concerts.symphony concerts.

The lexicon of changeThe lexicon of change

__ 1954: 1954: ‘‘a fine arts program must bea fine arts program must beorganisedorganised’’..

__ 1971: encouragement of 1971: encouragement of ‘‘national fine artsnational fine arts’’..

__ 1991, merely reference to a 1991, merely reference to a ‘‘culturalculturalprogrammeprogramme’’..

Dimensions of ChangeDimensions of Change

__ Appropriate ScopeAppropriate Scope

__ TimingTiming

__ Intended AudienceIntended Audience

Arts AgendaArts Agenda

__ intrinsicintrinsic agenda agenda –– embodying excellence; embodying excellence;engaging and challenging audiences;engaging and challenging audiences;reaching out to new audiences; andreaching out to new audiences; andenriching community life.enriching community life.

__ extrinsicextrinsic agenda from central and local agenda from central and localgovernment government –– efficiency, value for money, efficiency, value for money,targets of various sorts (such as socialtargets of various sorts (such as socialinclusion, access and audienceinclusion, access and audiencedevelopment).development).

Arts Council England, Scottish ArtsCouncil, Arts Council Wales, ArtsCouncil Northern Ireland

Artists Taking the LeadRoyal Shakespeare CompanyWorld Shakespeare FestivalBBC, Serious, Youth MusicSounds

Legacy Trust UKSomewhereto (empower young touse spaces for cultural activities)

Heritage Link, CABE, NaturalEngland

Discovering Places (historic, builtand natural environment)

UK film CouncilFilm Nation5 Olympic boroughsFestivals of CarnivalsMLAStories of the World

Olympic Lottery distributor; ArtsCouncil England, Scottish ArtsCouncil, Arts Council Wales, ArtsCouncil Northern Ireland

Unlimited (disability arts andculture)

Delivery PartnerMajor Project

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