london online seller meetup 26th may, 2016

London

online seller meetup#OSUKLDN26th May, 2016Rise London

www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK

SEO towards the end !

I will share some hints & tips about

Hello !

I’m Prabhat ShahProject Director, Online Seller UK& DaytodayeBay

find me @OnlineSellerUK

How did it Start ?>> Cardiff to throughout the UK

>> Helped 500+ businesses directly

Events inNewcastleManchester LeedsLondonBirminghamBristolNorwichBrightonNewport

“Helping SMEs Sell Online”

We Deliver Ecommerce & Digital Marketing Training

Please visit www.onlineselleruk.com to find out more >

http://onlineselleruk.com/

Please tweet comments, photos with

#OSUKLDN

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

The German E-Commerce Market

A little insight


TopicsStats and NumbersMarketplacesCompetitionPaymentLogisticsLanguagesReturnsRecommendation for the Market entry


Stats and Numbers


TOP 3 in EuropeUnited KingdomGermanyFrance


Turnover compared

in bn £


Marketplaces


Marketplaces• Strongest Marketplaces: ebay and

Amazon• Hood.de, hitmeister.de• Different requirements


Competition


Competition• 25.000+ Online Sellers• Marketplaces as competitor


Payment


Payment • No Visa debit• PayPal• Advance payments• After delivery


Logistics


Logistics• Two day delivery as economy• Free shipping preferred


Language


Language• Highly advanced market• Native language preferred


Returns


Returns• „World Champions“ in returns• Worst in the fashion vertical


Recommendation


My recommendation• Do your research• Start small • Use already available resources


Vielen Dank!Thank you for your attention!

Consumer Delivery Preferences

Insight into the delivery landscape and shifting consumer preferencesClick and Collect - An Integral Element of Your Peak 2016 Strategy

26th May [email protected]

Product Director - GFS Technology

10+ Years Ecommerce Experience

Marie Hamblin

15+ Years Parcel Expertise

Marie Hamblin

Prepare for Peak

25th November <6 Months

It’s a changing landscape

On The Go Lifestyle

Be Optimised For Mobile

Offer Delivery Choice

http://adserver.adtech.de/adlink/899/5917621/0/169/AdId=13550843;BnId=1;itime=925453325;nodecode=yes;link=http:/www.retail-week.com

http://www.retail-week.com/attachment?storycode=5077951&attype=P&atcode=1359921

Every Consumer is Unique

Delivery Choice

I love being able to stop at my corner shop on my way

home & drop returns there too!

I work night shift & don’t want to be woken in the day to receive

deliveries

Work don’t allow me to get deliveries and I live in a

flat with no ‘safe place’

Consumer’s Preferences Matter

Delivery Choice

Delivery Trends

Fast / Convenient

Free

Subscription

Own The Last Mile – Own The Customer

Do You Have A Competitive Strategy For Peak?

Consider Click & Collect

Lets Look At How It’s Performed For Some Retailers….

Offer Delivery Choice

C&C accounts for 35% sales25% make additional purchases instore

C&C to store drove a 30% increase in online conversions

30% increase in conversion & sales

35% 30% 30%



Great, Sign Me Up For Click & Collect!

Does it need to be that complex?

C&CDiversity

Parcel Shops

Pa

Store Estate

Lockers

C&C Diversity

Geographic Reach

• Minimum Volumes• Mandatory Carriers• Dimensions

LockersLarge vs Small Stores

C&C Complexity

• Varied Opening Hours • Lockers Require Code Access• New Data Capture? Store ID• New Label Formats• Barcodes

• Variable Costs• Returns Experience• Geographic Reach

No dominant player with full coverage

Network Requirements Access Business Considerations


Some Shared Learnings

From our customers and great retailers…

ASOS

Shared Learnings

Future Proof Your Delivery Landscape

•One time integration, not each service individually. No more website changes.

•Carriers & Services can be enabled/disabled by a business user through a management portal.



Common Mistakes…

•Don’t hide it behind logon •Consider adding it to your product pages in additional to your delivery pages•Don’t add extra clicks

Showcase your Click & Collect offering

•Carrier gazetteers are complex & flux significantly during peak•Ensure your business

complexities can be easily managed. Consider your cut off times, product types, out of area postcodes

Focus on what your business does best



Recreo

Shared Learnings

Be True To Your Identity

•Ensure the look & feel is configurable to reflect your brand aesthetics

•Maps vs Lists

•Mobile Optimised



GFS Checkout

GFS Checkout Aggregated Click and Collect Solution

FREE trial @ http://www.justshoutgfs.comUPS Access Point, Royal Mail Local Collect, Spring Global Mail, Nightline Parcel Motel

Try it for yourselfRegister for a FREE trial of GFS Checkout

http://www.justshoutgfs.com/gfs_checkout.asp

[email protected]

Questions?

Currencies Direct | All rights reserved 2016 © 2

E-tailingLet’s talk

Trade volumesSTANDARD POINTS TO CONSIDER WHEN GOING GLOBAL

• Private label selling

• Use more than one marketplace

• Use top primary product categories like home and kitchen

• Research what is popular in the marketplace

• Be less interested in buying cheap products

• Take an interest in the competition

• Go to trade shows like Canton Fair and take suggestions from suppliers

• Look at Amazon sponsored products, Adwords and engage in SEO

• Reduce your fees by using a third parties



Trade volumesMOST SUCCESSFUL SELLERS


Reduce your fees



Trade volumesHOW CURRENCY MOVEMENT IMPACTS ONLINE SELLERS

Could have got you$10,000

May 25th 2016

£ 7,206 Feb 28th 2016

£ 6,871£ 335 Worst off



Efficient use of foreign exchange

Order placed

Payment made

USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES



COLLECTION ACCOUNTS



How do forward contracts work?

Tell us how much you need to protect

and for how long

We will give you an exchange rate quote

To buy the contract:

Pay a 10% deposit if contract is for longer than four weeks or more than £75,000

Tell us who you need to pay and send us

settlement



CURRENCIESDIRECT.COM

Use a COLLECTION

ACCOUNT

PAY suppliers with a

specialist

LEARN from places like

@onlinesellerscd

Look at FORWARD

CONTRACTS



TRUSTED BY OVER

100,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY

20 YEARS EXPERIENCEEstablished since 1996, market leader in foreign exchange services for online retailers

$5.2BN TURNOVERE-tailer overseas bank accounts in multiple countries and currencies

OVER 2500

registered online sellers using our accounts in USA, UK and EUROPE


Thank you for listening.

Let’s talk.

14

Did you find this event useful ?Please write your testimonials.

Be a Smart Online SellerSign up for our Specialist Training in London >

11th June18th July20th August15th September17th September Saturday

13th October15th October Saturday

Thanks !Everyone for your support.

Contact:

Prabhat Shah@OnlineSellerUKEmail: [email protected]: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com


