lonewolf issue 1
DESCRIPTION
ÂTRANSCRIPT
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Acknowledgments
(Disclaimer)
All original artworks, photography
and personal property are identified
with the individual’s signature.
Various art, images and
advertisements are LoneWolf
creations and are marked with the
signature
All additional imagery and
photographs are sourced from various
websites and blogs on Tumblr. I do
not own the rights to any photos or
articles unless stated otherwise.
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WELCOME TO ISSUE #1 OF
LONEWOLF
This issue of LoneWolf is filled with an array of different talented individuals
who have shared their story with us and tell us a little bit about what they do
and how they do it. LoneWolf privileges those who have worked hard to came
as far as they have.
As the editor, I have interviewed a number of people who I know quite
personally and who I believe really deserve the support and recognition of all
our readers, to get out into the world and pursue their dreams. I guarantee, their
talents will leave you wanting more. If you know anyone who you think should
be featured in our next issue, please contact:
Editors Note
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ART
11 Stephanie Baynie
19 Josephine Polifrone
25 LoneWolf
illustrations PHOTO
GRAPHY
43 Emma Elias
49 Kathryn Tassone
57 Marcus Joseph
MAKEUP
67 Allana Younan
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FASHION
77 Get the look
83 Flower Beards Flourish
83 Do it Like the Bloggers
91 Hip-Hop & Versace
95 Polyvore
97 Designer Crush- Casette Playa
99 Shantique designs - lookbook
DESIGN
107 Claudia Giugovaz
109 The art of Window
Dressing
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Best Leeds has put together quirky
handpicked items and a stylish
vintage collection of reworked
clothing that is sourced and sold
worldwide. The rapidly expanding
clothing label sells menswear,
women’s wear and kids wear
http://www.best-leeds.com/
Capturing the most beautiful moments through
a single lens
www.katepardey.com
https://www.facebook.com/katepardeyphoto
T h e b r a n d s s i m p l i c i t y , i n t r i g u i n g p r i n t s a n d m i n i m a l i s t i c a p p r o a c h h a s g a i n e d J o s h u a G o o t t h e t i t l e o f o n e o f t h e m o s t i n f l u e n t i a l A u s s i e d e s i g n e r s S y d n e y S t o r e 1 3 8 O x f o r d S t r e e t P a d d i n g t o n N S W A u s t r a l i a 2 0 2 1
Directory
“S a s s & b i d e i s d e d i c a t e d t o t h e s t r o n g , t h e o b s c u r e
& t h e b e a u t i f u l . ” Genera l Quer ies : +612 9667 1667
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Recently Glebe Markets have become the one stop shop for the cutting edge of fashion and design
Location:
Corner of Derby Place and Glebe Pt. Rd., Glebe. Held in the grounds of Glebe Public School every Saturday 10am - 4pm.
45 Market Street Sydney 2000 NSW Australia
Tel: (+006) 128-072-9300
Treats for students at TOPSHOP with 10% off
Register online now at
http://www.topshop.com/
Terms and conditions apply
ALL ENQUIRIES
+ 61 2 9517 3202
Head Office
55/20-28 Maddox St
Alexandria NSW 2015
www.otthers.com.au
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Art is the most
intense mode of
individualism that
the world has
known
~ Oscar Wilde
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Mexican Senorita
For Samantha Wills Jewellery
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We asked 19-year-old fashion illustrator, how she had come to be so
successful. She started out creating art in her free time and is now
selling her own prints.
What made you want to become an illustrator? In year ten a lady from
the Whitehouse Institute of Design came to teach at our school. It was
after the program that she chose one student to take part in a one week
illustration course. To my surprise, I was chosen. After attending the
one week course I simply fell in love. In around year 11 I came across a
number of fashion illustrators in a book I had received, which included
people like David Downtown… and I just wanted to be like them, so I
practiced until I was! What is your preferred material and media to
work with? At the moment I am enjoying experimenting with mixed
media, gouache, pencil and chalk pastel. These materials are easily used
to create dimension and texture as opposed to watercolour paint which is
indeed more fiddly. What are you currently working on? At the moment
I am working on UNI (University of technology Sydney) assignments,
consisting of embroidery major and some final fashion. What inspires
your work? I’ve been inspired by a lot of different people, landscapes,
models, trends in fashion and even simple objects. I love other illustrators
like David Downton & René Gruau for their manner of putting paint/pen
to paper in completely flawless illustrations. Where can we see more of
your works? My works are able to be seen on various social media
accounts such as Facebook or Instagram. You can also check out my
work on my website www.sbaynie.com.au.
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Nicole Scherzinger
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Catch more of Stephanie’s incredible
prints and artworks on her online
store; now selling original art prints,
phone cases (Iphone, samsung) and
custom portraits.
Like her page on Facebook for
regular updates and special offers
https://www.facebook.com/sbaynie
Valentina Muntoni
Phone cases
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1. City-chic sheepskin jacket $80
2. Oversized nude jacket $55
3. Bohemian lace mini dress $64
4. Elasticised faux leather shorts $45
5. High neck, backless mini dress $65
6. Kaleidoscope mini skirt $50
www.princesspolly.com
1 2 3
4 5 6
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We chat to 17-year-old, high school
student ‘Josie’, who has an
incredible eye for detail and
precision.
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hat is your primary
motivation for creating art? If I’m
being honest, I don’t really have a
motivation when I create art, It just
comes down to the fact that I really
enjoy it. I guess I could say, my
motivation is my love for art, and the
joy I feel doing it. I’ve also never really
been an academic person as much as I
would have liked to be, so I find
practical work and creativity comes
easier and has always been a part of
my nature.
Did anybody teach you drawing
techniques when you were young?
No, not really. Over time I was always
drawing and copying pictures until I
was satisfied with the outcome. I
taught myself in a way through my old
school ‘Lorien Novalis’ (yrs k-12), which
is in fact a creative arts school,
focusing on individual’s talents and
creativity. Through endless practice at
this school I further developed my
skills. When I began high school my
uncle found this art studio near his
office and enrolled me into a few art
classes. I went to these classes for a
couple of years which really helped me
learn and improve my techniques.
What subjects do you mostly like to
draw and paint about and why? Well
I’m not much of a painter; if I do decide
to paint it’s often a rare occasion that
I’m satisfied with the outcome.
I prefer to draw because I feel like I have
more control over what I’m drawing and If I
don’t like a certain aspect of it, I’m easily
able to erase it or change it. Painting, for
me is much more difficult to control.
I’m definitely more into the realistic
approach towards art rather than abstract.
I especially enjoy drawing characteristics of
a face, such as the eyes or lips and drawing
it in detailed form. I love drawing subjects
that are minimalistic and don’t have too
much else going on so I am able to focus on
the significant parts.
Do you have any advice for other artists
who are aspiring to draw in realism?
Don’t try to force creating a piece of art, do
it when you feel creative and feel like
making, drawing, painting anything. I
noticed when I try to draw and I’m not
fully engaged or a bit lazy or in a crappy
mood it tends to not work out the way I
anticipate. But when I feel inspired or
suddenly get the feeling of inspiration and
creation, it all flows out better on the
paper. Also if you’re having troubles with
inspo, or experiencing ‘artists block’, look
up on the computer about a subject
matter that interests you; whether it be
animals, cars, people, landscapes or
architecture. I suggest you look through
photos of that subject and find a picture
that you feel comfortable with. I often look
closely and study the colours, shades,
shapes, textures. This way you will find
and develop your style of art making.
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EYE FOR DETAIL/
Aunty Francis “di-di” Captures her strong sense of spirituality, meditation and belief in arch angels
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EYE FOR DETAIL/
Uncle Joe “de-de” A joyful soul
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EYE FOR DETAIL/
Mum- Carolina “My inspiration and strength”
1st Cousin – Ayden “He’s like a brother to me. He’s smart, academic and always has a guitar in his hands”
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Avatar - 2014
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The face behind the wolf
‘LoneWolf’ is the name I use to brand my artworks.
I am currently a year 12 student studying for HSC. I
do 5 different subjects which include English,
Religion, Design and Technology, Visual Arts and
Spanish. I grew up with the strong influence of my
mum and her creative side. She’s always been
extremely enthusiastic for the arts and cultures of
the world, thus passing the artistic gene down to
me. No one really taught me how to draw and paint,
I learnt more through self-exploration and trial and
error. I studied art all throughout high school and
discovered my passion for human portraiture
In the future I hope to develop my drawing skills
and work in the field of realism, portraiture and
animals. The relationship between humans and
animals has always interested me. Most of my
artworks explore the notion of animalistic humans
and their inner behaviour. I’ve always loved
drawing people’s faces. Although I find it
challenging at times, I also enjoy seeing the final
outcome, it’s always unexpected. One day, I hope
to be one of those artists who draw portraits that
have an unbelievable aspect of realism about them,
that they’re hard to tell whether they’re art, or a
photograph.
I have a lot of room for improvement and learning
more skills and techniques. But in the near future I
hope to expand my brand among the consumer
market and sell my artworks for personal and
commercial use.
Throughout this issue of “LoneWolf” many of my
illustrations have been used, in various
advertisements.
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In saying this, it is my goal to broaden this
small brand I have made and become
recognised for my work in various
advertisements or commercial campaigns
as both a graphic designer and an artist. I
could also see my brand in partnership
with a fashion line.
But back to reality for now…When I’m not
drawing or painting I’m usually looking for
a good excuse to spend my day outside. I
hate seeing warm sunny days go to waste.
I love going to new places and seeing
different things. I get most of my
inspiration from other freelance artists like
myself. Some artists who have profoundly
influenced me include, Peony Yip, Kelvin
Okafor and Agnes Cecile.
I create art for both myself and others. I
guess I could say art is like my escape
from the world.
Fox - 2014
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Owl - 2014
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My body of work was influenced by
artists Peony Yip and Kelvin Okafor.
Their approach to the human form
and realism has encouraged me to
explore the relationship between
both humans and animal. I’ve
always been incredibly fascinated
with such artists and their
photographic attention to detail. I
aspire to emulate their drawing
techniques in my body of work;
especially Yip’s concern with
morphing animal into human. “An
animal’s eyes have the power to
speak a great language” ~ Martin
Buber. It is for this very reason that
prompted me to transform the eyes
of my chosen women into those of
an animal. All 6 artworks and their
subjects were then identified and
slightly transformed into an animal
that brought their countenance to
life. Each piece is coloured in
accordance with their animal, mood
or facial expression. Throughout the
works, it is the body language and
facial expression that allows the
appreciation of the girl’s “inner
animal”. All works were created
using Derwent artist coloured
pencils. The toning and shadows
were produced using blending
sticks, and erasers were used to
highlight the lighter shadows
creating a 3 dimensional illusion.
From my body of work it is hoped
that the audience will gain a sense
of appreciation for both the human
and animals form and gain a deeper
understanding of the strong
relationship between the two
species.
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Snake - 2014
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Impala 2014
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Blue Collar Tiger 2011 An old artwork inspired from a number of self portraits Watercolour and acrylic paint
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Collect gallery quality Art Prints and
other products by thousands of Society6
artists from around the world.
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\
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When you create a car that truly adapts to life’s ever changing rhythm, you
don’t just redesign it, you redefine it. The all new G-Class is evolving what you
might expect from Mercedes. The G-class includes an outstanding V8
performance engine, with 400 kilowatts of output, excellent off-road
characteristics, safe and superior handling and the sporty and luxurious interior
make the new G 63 AMG an iconic car amongst the high-performance off-
roaders.
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http://www.mercedes-benz.com.au
The best or nothing
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Photography is a small
voice, at best, but
sometimes one
photograph, or a group
of them, can lure our
sense of awareness.
~ Eugene Smith Edited by
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We chat to freelance, Sydney Based photographer,
Emma about her work, and aspirations for the future.
Emma is a truly inspiring person and uses
photography to communicate her message.
She is a “Chaser of the light and all
things splendid.”
What age where you when you discovered you have a passion for photography? When I first held an SLR back in 2009 I instantly fell in love. It's been an on/off passion in the years since but I've taken it more seriously these past 2 years. It's one of those things that never leaves you once you start, this urge to capture the essence of life. It's beautiful stuff.
As a freelance photographer, what do you hope to achieve in the coming years? I would really love to explore every part of my creativity through my shoots. I want to grow as a photographer and discover what I truly love to photograph, whether that's nature, general life or models.
What camera and equipment would you recommend, for other freelance photographers? I wouldn't go past the Canon 5D Mark iii.
It's a little on the expensive side, but you'll find there won't be any limitations to your work. Other than that camera, the Canon 6D is a great model- full frame, incredible for low light situations, and will suit most photographic situations. The types of lenses you'll need will vary depending on the subject of the photo, but I love using the Canon 50mm f/1.4 and 24-105mm f/4. You'll need a decent tripod/monopod, again depending on what creative work you'll be focusing on, and a solid flash/lighting device. They're basically the essentials that will set you up for any shoot!
What do you think makes a memorable photograph? I'd say the ability to make someone go "woah" and sit there in silence for a few seconds.
That moment when you've captured time in a photograph, and people can appreciate the world you see all the time through the lens. I think that's what it all comes down to.
What do you want your viewers to take away from your work? I want my viewers to see the beauty in everything around them. It would be a dream for someone to see my work then walk outside and look at everything differently. For me, it's all about appreciation and respect for the world we live in. When you take photos as often as I do, and you realise the depth of how incredibly special each moment of every day is, you understand the importance of capturing life. That's what I hope will shine out of my works, always.
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Catch more of Emma’s
work on her Tumblr:
http://emmaeliasphotography.tumblr.com/
To the right (M.A.C advertisement) is a photograph of one of her latest photo shoots titled
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2012
Kathryn tells us her story and
experience of the Philippines while on
missionary, through her photography. AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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AROUND THE WORLD/
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When did you first know you wanted to be a film maker/photographer? I knew from around the age of 15 that I wanted to be a filmmaker; I loved watching movies and admired the quality and storytelling that went into what I considered really great movies at the time. It wasn’t until I first received the gift of a camcorder from my older brother that I realised it might be possible to learn how to actually go out and make a film and eventually be paid for this pursuit. My first efforts were nothing short of below average, but like anything, persistence pays off and I hope that it continues to do so.
What do you think are the hallmarks of a great filmmaker? The hallmarks
of a great filmmaker is someone that has a deep understanding of the language of storytelling and how that pertains within the limitations of creating memorable moving images and just as importantly, the sound that goes with those images. There’s no great trick to achieving this deep understanding besides a lot of practise and striving to constantly better your ability. It’s a trait that is often developed by those starting out young and having the luck and tenacity to be on the right projects as stepping stones to this. What I have learnt in the past five years is that this understanding of the filmmaking language is a constant learning process that will never end.
Where do you see yourself in 10 years?In ten years, my hopes are to be in a
comfortable enough financial position to leave behind making commercials and start to work on a feature film with a modest budget. To simply tell a good story regardless of the scale, is a big dream of mine.
From a photographer at a young age, to an
aspiring film maker, hoping to make a
breakthrough in the film business. We chat to 20
year old Marcus Joseph from Sydney about what
he’s done to come this far.
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Adidas Spec commercial- Success
“Natures Colours nursery” commercial
Elijah & Co. Commercial
Shot on Canon 1DC (S35mm crop) with L primes
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Looking for a new way to advertise?
Jump online at machinethinking.com, for more information on web design
and development. Marcus also offers 3D animation for business commercials
and infrastructure or homing development ideas.
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Photography- Marcus Joseph
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“We turned our kitchen into a
workstation and before we knew it,
our dining table was full of pots,
plants, paints and anything else that
could possibly fit on it. Our tiny little
apartment soon became a Concrete
Jungle!
Everything you see is designed by us
and handmade in our teeny tiny
beachside workshop in Sydney,
NSW”
Design Twins
We hope you love our collections as
much as we love creating them
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Enter the code “Wolflovesnike” online for 10% off you next purchase.
Conditions apply. See online for more
information. www.nike.com
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The most beautiful
makeup of a woman
is passion. But
cosmetics are easier
to buy. ~ Yves Saint-Laurent
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What is it about makeup that interests you? The fact that there is no right or wrong way of applying makeup. I like to think a face is like a canvas, and you are constantly creating art in ways you feel is comfortable
Did you take any makeup courses or follow tutorials? I started watching YouTube videos at a young age, always looking up to beauty gurus. Then I began to play with products and I loved it. I’m a self taught makeup artist but I did have to do a short course just to gain qualification to get a job on a counter
Describe your own everyday makeup? My own everyday makeup is pretty much a fresh even base, clean/defined eyebrows, bronzer, flicked out liner, mascara and a pop of colour on the lip, preferably a gloss
Do you have any advice or tips for people who struggle with applying their own makeup? My mum always tells me “Practice makes perfect” so I feel like hat is the key to people who struggle at applying their makeup. You won’t always get something right the first go, but if you put your mind to it, it will work out in the end. You could even try watching some tutorials on YouTube, I find they help a lot.
What are your favourite makeup brands and cosmetics? My all-time favourite makeup brand would have to be M.A.C because their products are so versatile and there is something for everyone there, I am also currently working there.
Other than M.A.C my other favourite high end brands would be ill masque, NARS, urban decay. My favourite drug store products consist of Revlon and Maybelline
Where and how can our readers contact you for enquires? Readers can contact me through my face book page if they search Allana Younan MUA, and that has my contact number and other details on their alongside some photos of my work. You can also contact me through my email, [email protected]
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Allana - right
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Jessica Abdilla, Hair and makeup by Allana
Stephanie Maait & Mikaela Maait
Makeup by Alana, formal
Allana specialises in any
makeup for any occasion,
whether it be for a formal,
wedding, bridal shower,
birthdays, outings, even
photo shoots.
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maccosmetics.com
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Debuting his first collection show to a standing ovation at
Mercedes-Benz Fashion Week Sydney in 2002, Toni Maticevski
has gone on to present his collections in Paris, London and New
York Fashion Weeks. The last 13 years has seen Toni the
Creator and Director of MATICEVSKI Pty. Ltd., which houses
and successfully operates three collections: Maticevski Ready-
To-Wear, Maticevski Collection and Maticevski Bridal.
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I don't know who
invented high heels,
but all women owe
him a lot!
~ Marilyn Monroe
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ASOS hat, Alice In The Eve crop, ASOS midi skirt, ASOS jacket and Nasty Gal heels
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Studio Nicholson pink jumper and Faith Connexion navy flared skirt
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Nick Campbell sunglasses, COS white tee Dion Lee blazer Tessa Brasier leather skirt, Sarah &
Sebastian chain bracelet and Alexandre Birman heels
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Royal Rockstar Scuba skirt, Piper Lane jumper, Tony Bianco bone Heels
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Bardot Tortoiseshell sunglasses, oversized camel coat, mohair knit jumper , ripped
boyfriend jeans and Tibi booties
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Stella McCartney sunglasses, Acne coat, Acne sweater, Gestuz shorts and H&M boots
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Floral beards: the latest hipster trend
sees men decorating their facial hair with
FLOWERS
Men with bushy beards, listen up.
It's no longer OK to just let your facial hair grow into a giant shrub-like mass
on your face - you now need to prune and decorate that bush with flowers.
A new hipster craze sweeping the internet is pictures of handsome men
adorning their beards with roses, daises and carnations.
The wacky trend, which sees the men weaving foliage through their beards,
began in Boho America before making its way over to our shores.
Fashionistas in East London were recently spotted with pretty posies on
their faces at The Kopparberg Urban Forest festival. A splattering of stubble
used to be a sign of masculinity but now it's all about the flower power.
While the bizarre beard-look gets a thumbs up from us, we do wonder how
on earth these poor blokes keep their bushes in check.
By Sarah Barns / Published 4th August 2014
http://www.dailystar.co.uk/fashion-beauty/Flower-beards
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\
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ebsites such as Blogspot
and Tumblr are rapidly becoming the one
stop destination for fashion enthusiasts
to get ‘inspo’ of all the latest styles and
trends. Pictures of celebrities, models
and even the “bloggers” are circling
these websites with new and different
looks every day. Online fashion has
become the new best thing, with more
than 1.2 million bloggers posting pictures
of the latest fashion fads, styles and
trends. The best thing about this growing
trend is that there is something for
everyone and each blogger is different.
Young model (above on the left), Mimi
Elashiry (18) talks about how Instagram has
recently given her the opportunity do a lot
of lifestyle and fashion blogging. Not only
does she do this, but she also gets paid for
it. Instagram developers and leading
fashion labels pay the Sydney based model
to wear their clothes and include them in
her blog. Talk about the good life!
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The history behind Hip Hops Lavish Love for
Versace.
Its no surprise to any hip hop fan that the
legend never dies, and in that case either does
their fashion. “It all started with a man name
Tupac Shakur”- A$AP Rocky. Hip-Hop
legend Tupac Amaru Shakur (1972-1996) was
one of the first American rappers to be seen
parading overwhelmingly opulent brands.
Brands that have continued to this day, to
grow in wealth and status.
HIP-HOP & VERSACE
Article by
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HIP-HOP & VERSACE
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Gianni Versace, the renowned
Italian designer who established
the iconic label in 1978, became
the fitting partner for the hip
hop genre and their thirst for
extravagant over the top lavish
style. The edginess, the over-
the-top creativity and bad-ass
factor is what made Versace so
attractive to artists,” says Misa
Hylton, the celebrated
stylist (and now President of the
Misa Hylton Fashion Academy-
also mother or P.Diddy’s eldest
son). “Versace remained a staple
for rap and R&B artists as the
genre transformed from
aspirational to inspirational.
Hip-hop went from music to an
international culture—
and Versace was there every
step of the way.”
ip hop artists have
continuously proven to have a
wide influence among their
growing audience with the rapid
growth in merchandise as the
artist’s lavish style spreads
wilder than fire, mostly evident
in recent days. However, brands
such a Versace were considered
aptly appealing to the youth of
the 90’s as they had seen their
idols wear such high fashioned
clothing. It was the period
between the 80-late 90s where
such influential artists such as
‘Pac’, ‘Biggie’, ‘P.Diddy’,
‘M.I.A’, ‘Faith Evans’ turned
raps passion for fashion from
laid back gangster to lavish luxe.
HIP-HOP & VERSACE
M.I.A
Left: Snoop Dogg – Right: Tupac
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‘Pac became known as the
unofficial ambassador for the
brand. It was said that Gianni
Versace and his sister Donatella
formed a very close relationship
with the artist, and therefore
gave him free clothes to wear.
Not only where they free
however, the West Coast rapper
also enjoyed wearing custom
made clothing. As the unofficial
ambassador of the label, Tupac
proudly walked in Versace’s
Fall/Winter 1996 show in
Milan. Gianni believed Tupac
was a beautiful person and
deeply admired his music. As
much as Tupac loved the label,
the entire hip hop industry
shared the same love for
Gianni’s designs as they fit the
decadent, wealthy lifestyle of
the artists in the nineties.
As far as we knew in the West
Coast, ‘Pac was the only rapper
to receive such perks from the
label, including exclusive show
invites. Although, over on the
East Coast renowned rapper
Christopher “Biggie Smalls”
Wallace was flaunting his style
to immortalize the brand. He
made various appearances on
stage and at concerts where he
would be accessorised with
Versace’s heavy gold jewellery.
In 1997 East Coast rapper
Biggie and P.Diddy famously
wore Versace’s opulent silk
shirts and sunglasses in the
“Hypnotize” video, inspiring
knock-offs that became wildly
popular among urban teens.
The fashion fad had erupted
into a widely accepted music
culture among young
Americans.
The fight for recognition in
Gianni’s label turned into a
fued as Tupac claimed he wore
Versace first. He lyrically
stated "Now it’s all about
Versace/You copied my style”
accusing Biggie of copying his
style in his song “Hit em up”
(1996)
The concept of ‘rock star glam’
arose with the Versace’s family
close relationships with various
hip hop artists. “Donatella
knew, just like Gianni did, how
to relate to and dress musicians
for various aspects of their
artistry,” says Alexander Allen,
the International Creative,
Image and Music Director who
has engineered Versace looks
for celebrities from Trina to
Pink. “Understanding and
catering to these artists is just
their DNA.”
Through the influence of such
successful rap legends- Pac and
Biggie, their legacy of luxe
lives on through the artists and
fans they have inspired.
HIP-HOP & VERSACE
Top: Faith Evans, Biggie
Smalls, P.Diddy
Below: Tyga
Left: rappers Jay Z and
Kanye West
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Create your own Polyvore sets now! Polyvore is an opportunity for aspiring fashion designers and fashion frenzy souls to
express their style and graphic skills. Create your very own fashion sets or collections and
keep up with the latest styles and fashion trends by following renowned polyvore
accounts. On top of all of this, Polyvore provides you with a firsthand shopping
experience, giving you the links, names, brands and prices of every item available for
purchase. Join the fashion craze now.
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http://anette-101.polyvore.com/
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Founded by London based designer Carrie Mundane,
who launched her label at a night club in London.
Casette Playa posses an “edgy and colourful
interpretation of contemporary fashion”
Mundane has worked in numerous collaborations including one with
Nicloa Formichetti (for Dazed and Confused magazine) and is also a
contributing fashion editor for Super Super Magazine. Carrie Mundane
has dressed and styled numerous music videos for renowned artists
such as British rapper M.I.A and the Klaxons. Mundane describes her
clothes as “mixed wear”, being mostly menswear which can also worn
by women. The label was inspired by Mundane’s love and interest for
all things old school, comic book – like and cartoon related. Her
imaginative prints and designs are edgy and colourfully interpret
contemporary fashion. Her speciality and most renowned looks include
oversized velour tracksuit tops, tie-dye t-shirts, baggy tops and
matching bottoms and blouson jackets. The brand is an exclusive
luxury sport and streetswear brand. Carrie Mundane describes her
creative process’ as working 24/7. Fashion never sleeps. Her hard work
pays off as her label has had growing influence in the world of music
and fashion. She reveals the most challenging aspect of design is the
customer. “It’s always about a person and a product.”
www.casetteplaya.com
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Feb 2014
Photography || Rose Jane
Model || Sophie Taylor
Styling || Vienna Johnston
MUA || Jess Kirk
Jewellery
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Wine Peacock Kimono - $169
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Coin collar necklace -$59
Slave cuff bracelet - $49
Nepalese Turquoise
bracelets - $18
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Crochet
Monokini- $65 Burnout velvet Kimono- $159 Circle Banded Bracelet- $59
Crystal Quartz necklace - $45
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A designer knows he has
achieved perfection not when
there is nothing left to add, but
when there is nothing left to take
away.
~Antoine de Saint-Exupery
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We chat to Claudia,
another year 12 student
and one of my closest
friends. She is known for
her fashion forward sense
and unique jewellery
designs.
What do you find
interesting about
jewellery? Jewellery
allows an individual to
project an image of
confidence and a unique
personal style. A
collaboration of colours,
designs and materials help
to intrigue individual’s
aesthetic appeal, making
each piece distinctively
interesting.
When did you first realise you
love making jewellery? My first
experience in jewellery making
began in year nine. The project was
to design and create a ring. Through
the experience, I gained an
understanding of the jewellery
making process, which I found
surprisingly interesting. The
possibilities are endless in jewellery
designing, allowing each piece to be
uniquely intriguing, beautifully
designed and each with a tale to tell.
Tell us a little about your fashion
sense. Well, my fashion sense
basically follows a gospel of "less is
more". Black and whites shades and
grey colours are often what I
gravitate towards for a minimalist
style, allowing for one to be bold in a
discrete way. However, when it
comes to jewellery, unique and
interestingly different pieces are ones
that turn my head. I preferably
choose silver jewellery, with
symbolic stones such as grey quartz
or oddly shaped pieces that are most
likely found out of spontaneity.
When making jewellery what
and who inspires you? When
designing and making jewellery, the
design is usually the first thing I
scribble on paper, with minor
changes along the way.
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Again, a simple style influences
the outcome of my pieces,
however in particular my
major works designs have a
ancient jewellery style
influence, such as ancient
Egyptian jewellery, through
shapes of pyramids to their
symbolic use of animals.
Researching other jewellery
designs, one being
MANIAMANIA. I think
jewellery helps to show the
importance of individuality, in
accordance to each piece
through the designers
uniquely intricate designs. By
using stones and the visibility
of slight imperfection, each
piece is given character. By
using such designers as an
inspiration, I am able to design
with the aim of becoming a
jewellery designer of
difference. .
Briefly describe the style of your jewellery and the audience it’s aimed towards?
Spiritually and historically influenced, with a contemporary twist of shapes and functionality. I haven't exactly limited my jewellery to a particular market, but if I were, a person of interest would most likely follow the spiritual path of life with a unique taste for fashion.
In the future, are you
thinking of pursuing
jewellery making? By
doing my year 12 major
design project on jewellery, it
has helped me to consider
such a career as the
experience so far has been
enjoyable. So, I'll say that it is
a possibly for the future, but
if not, it will definitely
become a lifelong hobby of
mine!
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sharing universality between shops
displays and designs as a means of
attraction and a representation of the shop
or brand. Metaphorically they act like a
blurb of a book, telling consumers what the
shop is all about and what it is selling.
The window should also represent the
visual story that runs throughout the shop
interior.
Recent observations show that window dressing has significantly evolved and advanced in innovative technology and visual appeal. Experts in the post-modern retail environment agree that attractive window displays are key to driving sales. The role of window dressers has also increased significantly. Window displays are taking design to the next level, with creative innovations in fields such as electricity, motor controlled mannequins or other automotive objects. Window dressers require a lot of skill, talent and technique to pull off an attractive and inviting window display. The three main skills that are needed for a successful window display include artistic skill, marketing skills and technical/material skills. Window dressers must have a creative objective and good taste depending on what they are selling. This means they have to consider the use of light and colour. Design obviously plays a major role in the profession of window dressing.
he Royal Spanish Academy defines a window dresser as:
“someone in charge of artistically arranging the objects to be displayed in
shop windows”. Most people are unaware of the important role and
responsibility that window dressers and visual merchandisers carry. In fact
it is their job to grab the attention of the shopper to the ‘Point of Sale’
(POS). All shop windows have a specific purpose no matter what they are
selling;
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Various interpretations also arise
from different perceptions that
each individual has, so in order
to appeal to the market, the
individual must be considered.
The messages in the window
must be credible and true, so
that there is no false advertising.
Designers should also involve
the public through their window
displays to further enhance
interest. And lastly memory plays
an important role in window
design because ultimately it is
their goal to creating a message
that has lasting memory. To do
this, designers often repeat their
messages so that it is clear.
Interior designers are often suited for such professions as they are already familiar with design briefs and the objectives of a client. Furthermore they know how to turn an empty space into an appealing area. The art of window dressing offers
many benefits and opportunities as
It stimulates personal activity,
promotes sale, enhances shops
image and allows for the use and
experimentation with different
materials. There are 5 important
objectives a designer in this field
must consider and take into
accounts at all times. They include
attention, perception, credibility,
involvement, and memory. To be
able to gain the attention of
consumers the designer must
know their audience to stimulate
their interests and feelings.
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@anette_miate
http://society6.com/AnetteMiiate
http://anette-101.polyvore.com/
http://lone-w-o-l-f.tumblr.com/
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