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Page 1: LoneWolf Issue 1

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Acknowledgments

(Disclaimer)

All original artworks, photography

and personal property are identified

with the individual’s signature.

Various art, images and

advertisements are LoneWolf

creations and are marked with the

signature

All additional imagery and

photographs are sourced from various

websites and blogs on Tumblr. I do

not own the rights to any photos or

articles unless stated otherwise.

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WELCOME TO ISSUE #1 OF

LONEWOLF

This issue of LoneWolf is filled with an array of different talented individuals

who have shared their story with us and tell us a little bit about what they do

and how they do it. LoneWolf privileges those who have worked hard to came

as far as they have.

As the editor, I have interviewed a number of people who I know quite

personally and who I believe really deserve the support and recognition of all

our readers, to get out into the world and pursue their dreams. I guarantee, their

talents will leave you wanting more. If you know anyone who you think should

be featured in our next issue, please contact:

[email protected]

Editors Note

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ART

11 Stephanie Baynie

19 Josephine Polifrone

25 LoneWolf

illustrations PHOTO

GRAPHY

43 Emma Elias

49 Kathryn Tassone

57 Marcus Joseph

MAKEUP

67 Allana Younan

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FASHION

77 Get the look

83 Flower Beards Flourish

83 Do it Like the Bloggers

91 Hip-Hop & Versace

95 Polyvore

97 Designer Crush- Casette Playa

99 Shantique designs - lookbook

DESIGN

107 Claudia Giugovaz

109 The art of Window

Dressing

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Best Leeds has put together quirky

handpicked items and a stylish

vintage collection of reworked

clothing that is sourced and sold

worldwide. The rapidly expanding

clothing label sells menswear,

women’s wear and kids wear

http://www.best-leeds.com/

Capturing the most beautiful moments through

a single lens

www.katepardey.com

https://www.facebook.com/katepardeyphoto

T h e b r a n d s s i m p l i c i t y , i n t r i g u i n g p r i n t s a n d m i n i m a l i s t i c a p p r o a c h h a s g a i n e d J o s h u a G o o t t h e t i t l e o f o n e o f t h e m o s t i n f l u e n t i a l A u s s i e d e s i g n e r s S y d n e y S t o r e 1 3 8 O x f o r d S t r e e t P a d d i n g t o n N S W A u s t r a l i a 2 0 2 1

Directory

“S a s s & b i d e i s d e d i c a t e d t o t h e s t r o n g , t h e o b s c u r e

& t h e b e a u t i f u l . ” Genera l Quer ies : +612 9667 1667

[email protected]

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Recently Glebe Markets have become the one stop shop for the cutting edge of fashion and design

Location:

Corner of Derby Place and Glebe Pt. Rd., Glebe. Held in the grounds of Glebe Public School every Saturday 10am - 4pm.

45 Market Street Sydney 2000 NSW Australia

Tel: (+006) 128-072-9300

Treats for students at TOPSHOP with 10% off

Register online now at

http://www.topshop.com/

Terms and conditions apply

ALL ENQUIRIES

+ 61 2 9517 3202

[email protected]

Head Office

55/20-28 Maddox St

Alexandria NSW 2015

www.otthers.com.au

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Art is the most

intense mode of

individualism that

the world has

known

~ Oscar Wilde

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Mexican Senorita

For Samantha Wills Jewellery

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We asked 19-year-old fashion illustrator, how she had come to be so

successful. She started out creating art in her free time and is now

selling her own prints.

What made you want to become an illustrator? In year ten a lady from

the Whitehouse Institute of Design came to teach at our school. It was

after the program that she chose one student to take part in a one week

illustration course. To my surprise, I was chosen. After attending the

one week course I simply fell in love. In around year 11 I came across a

number of fashion illustrators in a book I had received, which included

people like David Downtown… and I just wanted to be like them, so I

practiced until I was! What is your preferred material and media to

work with? At the moment I am enjoying experimenting with mixed

media, gouache, pencil and chalk pastel. These materials are easily used

to create dimension and texture as opposed to watercolour paint which is

indeed more fiddly. What are you currently working on? At the moment

I am working on UNI (University of technology Sydney) assignments,

consisting of embroidery major and some final fashion. What inspires

your work? I’ve been inspired by a lot of different people, landscapes,

models, trends in fashion and even simple objects. I love other illustrators

like David Downton & René Gruau for their manner of putting paint/pen

to paper in completely flawless illustrations. Where can we see more of

your works? My works are able to be seen on various social media

accounts such as Facebook or Instagram. You can also check out my

work on my website www.sbaynie.com.au.

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Nicole Scherzinger

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Catch more of Stephanie’s incredible

prints and artworks on her online

store; now selling original art prints,

phone cases (Iphone, samsung) and

custom portraits.

Like her page on Facebook for

regular updates and special offers

https://www.facebook.com/sbaynie

Valentina Muntoni

Phone cases

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1. City-chic sheepskin jacket $80

2. Oversized nude jacket $55

3. Bohemian lace mini dress $64

4. Elasticised faux leather shorts $45

5. High neck, backless mini dress $65

6. Kaleidoscope mini skirt $50

www.princesspolly.com

1 2 3

4 5 6

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We chat to 17-year-old, high school

student ‘Josie’, who has an

incredible eye for detail and

precision.

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hat is your primary

motivation for creating art? If I’m

being honest, I don’t really have a

motivation when I create art, It just

comes down to the fact that I really

enjoy it. I guess I could say, my

motivation is my love for art, and the

joy I feel doing it. I’ve also never really

been an academic person as much as I

would have liked to be, so I find

practical work and creativity comes

easier and has always been a part of

my nature.

Did anybody teach you drawing

techniques when you were young?

No, not really. Over time I was always

drawing and copying pictures until I

was satisfied with the outcome. I

taught myself in a way through my old

school ‘Lorien Novalis’ (yrs k-12), which

is in fact a creative arts school,

focusing on individual’s talents and

creativity. Through endless practice at

this school I further developed my

skills. When I began high school my

uncle found this art studio near his

office and enrolled me into a few art

classes. I went to these classes for a

couple of years which really helped me

learn and improve my techniques.

What subjects do you mostly like to

draw and paint about and why? Well

I’m not much of a painter; if I do decide

to paint it’s often a rare occasion that

I’m satisfied with the outcome.

I prefer to draw because I feel like I have

more control over what I’m drawing and If I

don’t like a certain aspect of it, I’m easily

able to erase it or change it. Painting, for

me is much more difficult to control.

I’m definitely more into the realistic

approach towards art rather than abstract.

I especially enjoy drawing characteristics of

a face, such as the eyes or lips and drawing

it in detailed form. I love drawing subjects

that are minimalistic and don’t have too

much else going on so I am able to focus on

the significant parts.

Do you have any advice for other artists

who are aspiring to draw in realism?

Don’t try to force creating a piece of art, do

it when you feel creative and feel like

making, drawing, painting anything. I

noticed when I try to draw and I’m not

fully engaged or a bit lazy or in a crappy

mood it tends to not work out the way I

anticipate. But when I feel inspired or

suddenly get the feeling of inspiration and

creation, it all flows out better on the

paper. Also if you’re having troubles with

inspo, or experiencing ‘artists block’, look

up on the computer about a subject

matter that interests you; whether it be

animals, cars, people, landscapes or

architecture. I suggest you look through

photos of that subject and find a picture

that you feel comfortable with. I often look

closely and study the colours, shades,

shapes, textures. This way you will find

and develop your style of art making.

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EYE FOR DETAIL/

Aunty Francis “di-di” Captures her strong sense of spirituality, meditation and belief in arch angels

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EYE FOR DETAIL/

Uncle Joe “de-de” A joyful soul

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EYE FOR DETAIL/

Mum- Carolina “My inspiration and strength”

1st Cousin – Ayden “He’s like a brother to me. He’s smart, academic and always has a guitar in his hands”

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[email protected]

QUIRKY art

for the

creative and

fashion free

spirits

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Avatar - 2014

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The face behind the wolf

‘LoneWolf’ is the name I use to brand my artworks.

I am currently a year 12 student studying for HSC. I

do 5 different subjects which include English,

Religion, Design and Technology, Visual Arts and

Spanish. I grew up with the strong influence of my

mum and her creative side. She’s always been

extremely enthusiastic for the arts and cultures of

the world, thus passing the artistic gene down to

me. No one really taught me how to draw and paint,

I learnt more through self-exploration and trial and

error. I studied art all throughout high school and

discovered my passion for human portraiture

In the future I hope to develop my drawing skills

and work in the field of realism, portraiture and

animals. The relationship between humans and

animals has always interested me. Most of my

artworks explore the notion of animalistic humans

and their inner behaviour. I’ve always loved

drawing people’s faces. Although I find it

challenging at times, I also enjoy seeing the final

outcome, it’s always unexpected. One day, I hope

to be one of those artists who draw portraits that

have an unbelievable aspect of realism about them,

that they’re hard to tell whether they’re art, or a

photograph.

I have a lot of room for improvement and learning

more skills and techniques. But in the near future I

hope to expand my brand among the consumer

market and sell my artworks for personal and

commercial use.

Throughout this issue of “LoneWolf” many of my

illustrations have been used, in various

advertisements.

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In saying this, it is my goal to broaden this

small brand I have made and become

recognised for my work in various

advertisements or commercial campaigns

as both a graphic designer and an artist. I

could also see my brand in partnership

with a fashion line.

But back to reality for now…When I’m not

drawing or painting I’m usually looking for

a good excuse to spend my day outside. I

hate seeing warm sunny days go to waste.

I love going to new places and seeing

different things. I get most of my

inspiration from other freelance artists like

myself. Some artists who have profoundly

influenced me include, Peony Yip, Kelvin

Okafor and Agnes Cecile.

I create art for both myself and others. I

guess I could say art is like my escape

from the world.

Fox - 2014

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Owl - 2014

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My body of work was influenced by

artists Peony Yip and Kelvin Okafor.

Their approach to the human form

and realism has encouraged me to

explore the relationship between

both humans and animal. I’ve

always been incredibly fascinated

with such artists and their

photographic attention to detail. I

aspire to emulate their drawing

techniques in my body of work;

especially Yip’s concern with

morphing animal into human. “An

animal’s eyes have the power to

speak a great language” ~ Martin

Buber. It is for this very reason that

prompted me to transform the eyes

of my chosen women into those of

an animal. All 6 artworks and their

subjects were then identified and

slightly transformed into an animal

that brought their countenance to

life. Each piece is coloured in

accordance with their animal, mood

or facial expression. Throughout the

works, it is the body language and

facial expression that allows the

appreciation of the girl’s “inner

animal”. All works were created

using Derwent artist coloured

pencils. The toning and shadows

were produced using blending

sticks, and erasers were used to

highlight the lighter shadows

creating a 3 dimensional illusion.

From my body of work it is hoped

that the audience will gain a sense

of appreciation for both the human

and animals form and gain a deeper

understanding of the strong

relationship between the two

species.

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Snake - 2014

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Impala 2014

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Blue Collar Tiger 2011 An old artwork inspired from a number of self portraits Watercolour and acrylic paint

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Collect gallery quality Art Prints and

other products by thousands of Society6

artists from around the world.

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\

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When you create a car that truly adapts to life’s ever changing rhythm, you

don’t just redesign it, you redefine it. The all new G-Class is evolving what you

might expect from Mercedes. The G-class includes an outstanding V8

performance engine, with 400 kilowatts of output, excellent off-road

characteristics, safe and superior handling and the sporty and luxurious interior

make the new G 63 AMG an iconic car amongst the high-performance off-

roaders.

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http://www.mercedes-benz.com.au

The best or nothing

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Photography is a small

voice, at best, but

sometimes one

photograph, or a group

of them, can lure our

sense of awareness.

~ Eugene Smith Edited by

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@emmaaelias

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We chat to freelance, Sydney Based photographer,

Emma about her work, and aspirations for the future.

Emma is a truly inspiring person and uses

photography to communicate her message.

She is a “Chaser of the light and all

things splendid.”

What age where you when you discovered you have a passion for photography? When I first held an SLR back in 2009 I instantly fell in love. It's been an on/off passion in the years since but I've taken it more seriously these past 2 years. It's one of those things that never leaves you once you start, this urge to capture the essence of life. It's beautiful stuff.

As a freelance photographer, what do you hope to achieve in the coming years? I would really love to explore every part of my creativity through my shoots. I want to grow as a photographer and discover what I truly love to photograph, whether that's nature, general life or models.

What camera and equipment would you recommend, for other freelance photographers? I wouldn't go past the Canon 5D Mark iii.

It's a little on the expensive side, but you'll find there won't be any limitations to your work. Other than that camera, the Canon 6D is a great model- full frame, incredible for low light situations, and will suit most photographic situations. The types of lenses you'll need will vary depending on the subject of the photo, but I love using the Canon 50mm f/1.4 and 24-105mm f/4. You'll need a decent tripod/monopod, again depending on what creative work you'll be focusing on, and a solid flash/lighting device. They're basically the essentials that will set you up for any shoot!

What do you think makes a memorable photograph? I'd say the ability to make someone go "woah" and sit there in silence for a few seconds.

That moment when you've captured time in a photograph, and people can appreciate the world you see all the time through the lens. I think that's what it all comes down to.

What do you want your viewers to take away from your work? I want my viewers to see the beauty in everything around them. It would be a dream for someone to see my work then walk outside and look at everything differently. For me, it's all about appreciation and respect for the world we live in. When you take photos as often as I do, and you realise the depth of how incredibly special each moment of every day is, you understand the importance of capturing life. That's what I hope will shine out of my works, always.

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Catch more of Emma’s

work on her Tumblr:

http://emmaeliasphotography.tumblr.com/

To the right (M.A.C advertisement) is a photograph of one of her latest photo shoots titled

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2012

Kathryn tells us her story and

experience of the Philippines while on

missionary, through her photography. AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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AROUND THE WORLD/

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When did you first know you wanted to be a film maker/photographer? I knew from around the age of 15 that I wanted to be a filmmaker; I loved watching movies and admired the quality and storytelling that went into what I considered really great movies at the time. It wasn’t until I first received the gift of a camcorder from my older brother that I realised it might be possible to learn how to actually go out and make a film and eventually be paid for this pursuit. My first efforts were nothing short of below average, but like anything, persistence pays off and I hope that it continues to do so.

What do you think are the hallmarks of a great filmmaker? The hallmarks

of a great filmmaker is someone that has a deep understanding of the language of storytelling and how that pertains within the limitations of creating memorable moving images and just as importantly, the sound that goes with those images. There’s no great trick to achieving this deep understanding besides a lot of practise and striving to constantly better your ability. It’s a trait that is often developed by those starting out young and having the luck and tenacity to be on the right projects as stepping stones to this. What I have learnt in the past five years is that this understanding of the filmmaking language is a constant learning process that will never end.

Where do you see yourself in 10 years?In ten years, my hopes are to be in a

comfortable enough financial position to leave behind making commercials and start to work on a feature film with a modest budget. To simply tell a good story regardless of the scale, is a big dream of mine.

From a photographer at a young age, to an

aspiring film maker, hoping to make a

breakthrough in the film business. We chat to 20

year old Marcus Joseph from Sydney about what

he’s done to come this far.

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Adidas Spec commercial- Success

“Natures Colours nursery” commercial

Elijah & Co. Commercial

Shot on Canon 1DC (S35mm crop) with L primes

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Looking for a new way to advertise?

Jump online at machinethinking.com, for more information on web design

and development. Marcus also offers 3D animation for business commercials

and infrastructure or homing development ideas.

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Photography- Marcus Joseph

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“We turned our kitchen into a

workstation and before we knew it,

our dining table was full of pots,

plants, paints and anything else that

could possibly fit on it. Our tiny little

apartment soon became a Concrete

Jungle!

Everything you see is designed by us

and handmade in our teeny tiny

beachside workshop in Sydney,

NSW”

Design Twins

We hope you love our collections as

much as we love creating them

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Enter the code “Wolflovesnike” online for 10% off you next purchase.

Conditions apply. See online for more

information. www.nike.com

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The most beautiful

makeup of a woman

is passion. But

cosmetics are easier

to buy. ~ Yves Saint-Laurent

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What is it about makeup that interests you? The fact that there is no right or wrong way of applying makeup. I like to think a face is like a canvas, and you are constantly creating art in ways you feel is comfortable

Did you take any makeup courses or follow tutorials? I started watching YouTube videos at a young age, always looking up to beauty gurus. Then I began to play with products and I loved it. I’m a self taught makeup artist but I did have to do a short course just to gain qualification to get a job on a counter

Describe your own everyday makeup? My own everyday makeup is pretty much a fresh even base, clean/defined eyebrows, bronzer, flicked out liner, mascara and a pop of colour on the lip, preferably a gloss

Do you have any advice or tips for people who struggle with applying their own makeup? My mum always tells me “Practice makes perfect” so I feel like hat is the key to people who struggle at applying their makeup. You won’t always get something right the first go, but if you put your mind to it, it will work out in the end. You could even try watching some tutorials on YouTube, I find they help a lot.

What are your favourite makeup brands and cosmetics? My all-time favourite makeup brand would have to be M.A.C because their products are so versatile and there is something for everyone there, I am also currently working there.

Other than M.A.C my other favourite high end brands would be ill masque, NARS, urban decay. My favourite drug store products consist of Revlon and Maybelline

Where and how can our readers contact you for enquires? Readers can contact me through my face book page if they search Allana Younan MUA, and that has my contact number and other details on their alongside some photos of my work. You can also contact me through my email, [email protected]

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Allana - right

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Jessica Abdilla, Hair and makeup by Allana

Stephanie Maait & Mikaela Maait

Makeup by Alana, formal

Allana specialises in any

makeup for any occasion,

whether it be for a formal,

wedding, bridal shower,

birthdays, outings, even

photo shoots.

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maccosmetics.com

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Debuting his first collection show to a standing ovation at

Mercedes-Benz Fashion Week Sydney in 2002, Toni Maticevski

has gone on to present his collections in Paris, London and New

York Fashion Weeks. The last 13 years has seen Toni the

Creator and Director of MATICEVSKI Pty. Ltd., which houses

and successfully operates three collections: Maticevski Ready-

To-Wear, Maticevski Collection and Maticevski Bridal.

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I don't know who

invented high heels,

but all women owe

him a lot!

~ Marilyn Monroe

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ASOS hat, Alice In The Eve crop, ASOS midi skirt, ASOS jacket and Nasty Gal heels

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Studio Nicholson pink jumper and Faith Connexion navy flared skirt

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Nick Campbell sunglasses, COS white tee Dion Lee blazer Tessa Brasier leather skirt, Sarah &

Sebastian chain bracelet and Alexandre Birman heels

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Royal Rockstar Scuba skirt, Piper Lane jumper, Tony Bianco bone Heels

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Bardot Tortoiseshell sunglasses, oversized camel coat, mohair knit jumper , ripped

boyfriend jeans and Tibi booties

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Stella McCartney sunglasses, Acne coat, Acne sweater, Gestuz shorts and H&M boots

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Floral beards: the latest hipster trend

sees men decorating their facial hair with

FLOWERS

Men with bushy beards, listen up.

It's no longer OK to just let your facial hair grow into a giant shrub-like mass

on your face - you now need to prune and decorate that bush with flowers.

A new hipster craze sweeping the internet is pictures of handsome men

adorning their beards with roses, daises and carnations.

The wacky trend, which sees the men weaving foliage through their beards,

began in Boho America before making its way over to our shores.

Fashionistas in East London were recently spotted with pretty posies on

their faces at The Kopparberg Urban Forest festival. A splattering of stubble

used to be a sign of masculinity but now it's all about the flower power.

While the bizarre beard-look gets a thumbs up from us, we do wonder how

on earth these poor blokes keep their bushes in check.

By Sarah Barns / Published 4th August 2014

http://www.dailystar.co.uk/fashion-beauty/Flower-beards

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ebsites such as Blogspot

and Tumblr are rapidly becoming the one

stop destination for fashion enthusiasts

to get ‘inspo’ of all the latest styles and

trends. Pictures of celebrities, models

and even the “bloggers” are circling

these websites with new and different

looks every day. Online fashion has

become the new best thing, with more

than 1.2 million bloggers posting pictures

of the latest fashion fads, styles and

trends. The best thing about this growing

trend is that there is something for

everyone and each blogger is different.

Young model (above on the left), Mimi

Elashiry (18) talks about how Instagram has

recently given her the opportunity do a lot

of lifestyle and fashion blogging. Not only

does she do this, but she also gets paid for

it. Instagram developers and leading

fashion labels pay the Sydney based model

to wear their clothes and include them in

her blog. Talk about the good life!

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The history behind Hip Hops Lavish Love for

Versace.

Its no surprise to any hip hop fan that the

legend never dies, and in that case either does

their fashion. “It all started with a man name

Tupac Shakur”- A$AP Rocky. Hip-Hop

legend Tupac Amaru Shakur (1972-1996) was

one of the first American rappers to be seen

parading overwhelmingly opulent brands.

Brands that have continued to this day, to

grow in wealth and status.

HIP-HOP & VERSACE

Article by

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HIP-HOP & VERSACE

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Gianni Versace, the renowned

Italian designer who established

the iconic label in 1978, became

the fitting partner for the hip

hop genre and their thirst for

extravagant over the top lavish

style. The edginess, the over-

the-top creativity and bad-ass

factor is what made Versace so

attractive to artists,” says Misa

Hylton, the celebrated

stylist (and now President of the

Misa Hylton Fashion Academy-

also mother or P.Diddy’s eldest

son). “Versace remained a staple

for rap and R&B artists as the

genre transformed from

aspirational to inspirational.

Hip-hop went from music to an

international culture—

and Versace was there every

step of the way.”

ip hop artists have

continuously proven to have a

wide influence among their

growing audience with the rapid

growth in merchandise as the

artist’s lavish style spreads

wilder than fire, mostly evident

in recent days. However, brands

such a Versace were considered

aptly appealing to the youth of

the 90’s as they had seen their

idols wear such high fashioned

clothing. It was the period

between the 80-late 90s where

such influential artists such as

‘Pac’, ‘Biggie’, ‘P.Diddy’,

‘M.I.A’, ‘Faith Evans’ turned

raps passion for fashion from

laid back gangster to lavish luxe.

HIP-HOP & VERSACE

M.I.A

Left: Snoop Dogg – Right: Tupac

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‘Pac became known as the

unofficial ambassador for the

brand. It was said that Gianni

Versace and his sister Donatella

formed a very close relationship

with the artist, and therefore

gave him free clothes to wear.

Not only where they free

however, the West Coast rapper

also enjoyed wearing custom

made clothing. As the unofficial

ambassador of the label, Tupac

proudly walked in Versace’s

Fall/Winter 1996 show in

Milan. Gianni believed Tupac

was a beautiful person and

deeply admired his music. As

much as Tupac loved the label,

the entire hip hop industry

shared the same love for

Gianni’s designs as they fit the

decadent, wealthy lifestyle of

the artists in the nineties.

As far as we knew in the West

Coast, ‘Pac was the only rapper

to receive such perks from the

label, including exclusive show

invites. Although, over on the

East Coast renowned rapper

Christopher “Biggie Smalls”

Wallace was flaunting his style

to immortalize the brand. He

made various appearances on

stage and at concerts where he

would be accessorised with

Versace’s heavy gold jewellery.

In 1997 East Coast rapper

Biggie and P.Diddy famously

wore Versace’s opulent silk

shirts and sunglasses in the

“Hypnotize” video, inspiring

knock-offs that became wildly

popular among urban teens.

The fashion fad had erupted

into a widely accepted music

culture among young

Americans.

The fight for recognition in

Gianni’s label turned into a

fued as Tupac claimed he wore

Versace first. He lyrically

stated "Now it’s all about

Versace/You copied my style”

accusing Biggie of copying his

style in his song “Hit em up”

(1996)

The concept of ‘rock star glam’

arose with the Versace’s family

close relationships with various

hip hop artists. “Donatella

knew, just like Gianni did, how

to relate to and dress musicians

for various aspects of their

artistry,” says Alexander Allen,

the International Creative,

Image and Music Director who

has engineered Versace looks

for celebrities from Trina to

Pink. “Understanding and

catering to these artists is just

their DNA.”

Through the influence of such

successful rap legends- Pac and

Biggie, their legacy of luxe

lives on through the artists and

fans they have inspired.

HIP-HOP & VERSACE

Top: Faith Evans, Biggie

Smalls, P.Diddy

Below: Tyga

Left: rappers Jay Z and

Kanye West

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Create your own Polyvore sets now! Polyvore is an opportunity for aspiring fashion designers and fashion frenzy souls to

express their style and graphic skills. Create your very own fashion sets or collections and

keep up with the latest styles and fashion trends by following renowned polyvore

accounts. On top of all of this, Polyvore provides you with a firsthand shopping

experience, giving you the links, names, brands and prices of every item available for

purchase. Join the fashion craze now.

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http://anette-101.polyvore.com/

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Founded by London based designer Carrie Mundane,

who launched her label at a night club in London.

Casette Playa posses an “edgy and colourful

interpretation of contemporary fashion”

Mundane has worked in numerous collaborations including one with

Nicloa Formichetti (for Dazed and Confused magazine) and is also a

contributing fashion editor for Super Super Magazine. Carrie Mundane

has dressed and styled numerous music videos for renowned artists

such as British rapper M.I.A and the Klaxons. Mundane describes her

clothes as “mixed wear”, being mostly menswear which can also worn

by women. The label was inspired by Mundane’s love and interest for

all things old school, comic book – like and cartoon related. Her

imaginative prints and designs are edgy and colourfully interpret

contemporary fashion. Her speciality and most renowned looks include

oversized velour tracksuit tops, tie-dye t-shirts, baggy tops and

matching bottoms and blouson jackets. The brand is an exclusive

luxury sport and streetswear brand. Carrie Mundane describes her

creative process’ as working 24/7. Fashion never sleeps. Her hard work

pays off as her label has had growing influence in the world of music

and fashion. She reveals the most challenging aspect of design is the

customer. “It’s always about a person and a product.”

www.casetteplaya.com

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Feb 2014

Photography || Rose Jane

Model || Sophie Taylor

Styling || Vienna Johnston

MUA || Jess Kirk

Jewellery

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Wine Peacock Kimono - $169

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Coin collar necklace -$59

Slave cuff bracelet - $49

Nepalese Turquoise

bracelets - $18

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Crochet

Monokini- $65 Burnout velvet Kimono- $159 Circle Banded Bracelet- $59

Crystal Quartz necklace - $45

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A designer knows he has

achieved perfection not when

there is nothing left to add, but

when there is nothing left to take

away.

~Antoine de Saint-Exupery

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We chat to Claudia,

another year 12 student

and one of my closest

friends. She is known for

her fashion forward sense

and unique jewellery

designs.

What do you find

interesting about

jewellery? Jewellery

allows an individual to

project an image of

confidence and a unique

personal style. A

collaboration of colours,

designs and materials help

to intrigue individual’s

aesthetic appeal, making

each piece distinctively

interesting.

When did you first realise you

love making jewellery? My first

experience in jewellery making

began in year nine. The project was

to design and create a ring. Through

the experience, I gained an

understanding of the jewellery

making process, which I found

surprisingly interesting. The

possibilities are endless in jewellery

designing, allowing each piece to be

uniquely intriguing, beautifully

designed and each with a tale to tell.

Tell us a little about your fashion

sense. Well, my fashion sense

basically follows a gospel of "less is

more". Black and whites shades and

grey colours are often what I

gravitate towards for a minimalist

style, allowing for one to be bold in a

discrete way. However, when it

comes to jewellery, unique and

interestingly different pieces are ones

that turn my head. I preferably

choose silver jewellery, with

symbolic stones such as grey quartz

or oddly shaped pieces that are most

likely found out of spontaneity.

When making jewellery what

and who inspires you? When

designing and making jewellery, the

design is usually the first thing I

scribble on paper, with minor

changes along the way.

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Again, a simple style influences

the outcome of my pieces,

however in particular my

major works designs have a

ancient jewellery style

influence, such as ancient

Egyptian jewellery, through

shapes of pyramids to their

symbolic use of animals.

Researching other jewellery

designs, one being

MANIAMANIA. I think

jewellery helps to show the

importance of individuality, in

accordance to each piece

through the designers

uniquely intricate designs. By

using stones and the visibility

of slight imperfection, each

piece is given character. By

using such designers as an

inspiration, I am able to design

with the aim of becoming a

jewellery designer of

difference. .

Briefly describe the style of your jewellery and the audience it’s aimed towards?

Spiritually and historically influenced, with a contemporary twist of shapes and functionality. I haven't exactly limited my jewellery to a particular market, but if I were, a person of interest would most likely follow the spiritual path of life with a unique taste for fashion.

In the future, are you

thinking of pursuing

jewellery making? By

doing my year 12 major

design project on jewellery, it

has helped me to consider

such a career as the

experience so far has been

enjoyable. So, I'll say that it is

a possibly for the future, but

if not, it will definitely

become a lifelong hobby of

mine!

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sharing universality between shops

displays and designs as a means of

attraction and a representation of the shop

or brand. Metaphorically they act like a

blurb of a book, telling consumers what the

shop is all about and what it is selling.

The window should also represent the

visual story that runs throughout the shop

interior.

Recent observations show that window dressing has significantly evolved and advanced in innovative technology and visual appeal. Experts in the post-modern retail environment agree that attractive window displays are key to driving sales. The role of window dressers has also increased significantly. Window displays are taking design to the next level, with creative innovations in fields such as electricity, motor controlled mannequins or other automotive objects. Window dressers require a lot of skill, talent and technique to pull off an attractive and inviting window display. The three main skills that are needed for a successful window display include artistic skill, marketing skills and technical/material skills. Window dressers must have a creative objective and good taste depending on what they are selling. This means they have to consider the use of light and colour. Design obviously plays a major role in the profession of window dressing.

he Royal Spanish Academy defines a window dresser as:

“someone in charge of artistically arranging the objects to be displayed in

shop windows”. Most people are unaware of the important role and

responsibility that window dressers and visual merchandisers carry. In fact

it is their job to grab the attention of the shopper to the ‘Point of Sale’

(POS). All shop windows have a specific purpose no matter what they are

selling;

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Various interpretations also arise

from different perceptions that

each individual has, so in order

to appeal to the market, the

individual must be considered.

The messages in the window

must be credible and true, so

that there is no false advertising.

Designers should also involve

the public through their window

displays to further enhance

interest. And lastly memory plays

an important role in window

design because ultimately it is

their goal to creating a message

that has lasting memory. To do

this, designers often repeat their

messages so that it is clear.

Interior designers are often suited for such professions as they are already familiar with design briefs and the objectives of a client. Furthermore they know how to turn an empty space into an appealing area. The art of window dressing offers

many benefits and opportunities as

It stimulates personal activity,

promotes sale, enhances shops

image and allows for the use and

experimentation with different

materials. There are 5 important

objectives a designer in this field

must consider and take into

accounts at all times. They include

attention, perception, credibility,

involvement, and memory. To be

able to gain the attention of

consumers the designer must

know their audience to stimulate

their interests and feelings.

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@anette_miate

[email protected]

http://society6.com/AnetteMiiate

http://anette-101.polyvore.com/

http://lone-w-o-l-f.tumblr.com/

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