long branch newsletter july 2016 finalx
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Volume 9
Supported by:
Long Branch Business League Issue 5 July 2016 Long Branch Business League
Join the Business League
Over the last four years the Long Branch Business League, with its Dis-cover Long Branch! initiative, has gradually built a more exciting im-age for Long Branch commerce. We brought the community the suc-cessful Super-Block Party last May; we started a Salsa Night series this September and we have helped install art work.
What is more, the Business League's newsletter keeps you up-to-date on important events, local business news, and business tips.
What are the benefits to you of membership? Preferred access to store design improvements Assistance with marketing and business planning Help with Enterprise Zone tax credit applications Greater visibility in business league marketing materials
And with big changes coming to our area because of the Purple Line, now more than ever we need to stand together to make sure all of us benefit from the expanded customer base the Purple Line will bring.
Making Long Branch successful for everyone.
IN THIS ISSUE
Reducing Costs
Page 1
Crafts to Continue in Fall
Page 1
Profile of Pedro Hernandez
Page 2
Game Playing in Your Store?
Page 2
Join the Business League!
Page 4
Resources
Page 4
Resources:
Small Business Development Center
SBDC provides counseling and classes. Coun-
selors speak Spanish and other languages.
301-403-0501x11
7100 Baltimore Ave, Suite 303,
College Park, MD 20740
Enterprise Zone Tax Credit Program
Access to County tax credits for real estate
improvements and employee hiring.
Mr. Pete McGinnity
240-777-8126
Montgomery County Council
240-777-7900
Department of Permitting
Responsible for all permits to make property
improvements and signage.
permittingservices.montgomerycountymd.gov
240-777-0311
DED’s Small & Minority Business Empowerment
Resources and training for small businesses.
Judith Stephenson
240-777-2012
Montgomery County Police
Non-emergency dispatch for Long Branch:
301 279-8000
All emergencies: 911
Montgomery County (All other services)
For all Montgomery County services there
is now a single number you can call, this
includes bulk trash pickup
(5 requests annually)
311 (English)
311 + 1 (Español)
Department of Liquor Control
DLC licenses and regulates businesses that
sell alcohol, and provides education and
assistance to businesses and their
employees.
Emily DeTitta
240-777-1904
Business League July Gathering
Wednesday, July 6, from 10:00 a.m. – 11:30 a.m. El Golfo Restaurant, 8739 Flower Ave.
Guest Speaker: Andrew Nadler on Reducing Business Costs Long Branch Business News, a monthly publication , Paul Grenier, Editor 301-622-2400, x 41 [email protected]
“There are often hidden fees in the
major plans,” Nadler told the Newsletter.
“You might think you are getting
charged, say, 1.9% on every transaction,
but many businesses are paying twice that
amount or more.”
Andrew Nadler, president of Summit Strategies LLC, describes himself as an
Andrew Nadler to Speak in Long Branch on:
How to Reduce Your Operating Costs
Carlos Perozo, President Long Branch Business League [email protected]. 301-587-4829 or 301 812-4141
See Crafts p. 2
Small businesses are regularly over-
charged for their credit card transac-
tions, according to Andrew Nadler,
who is the key-note speaker at the July
6 Long Branch Business League meet-
ing (details, bottom, page 1).
Such overcharges, which are easy to miss, can add up to overpaying thou-
sands of dollars per year. See Andrew Nadler, p. 3
Crafts to Continue this Fall: Participants (All Ages) Needed
This past fall, a small crowd of
Long Branch residents of all
ages (see picture, left) learned to
make Easter eggs and cloth dolls
under the guidance of master
crafts instructor, Viktoria
Shalaginova.
Encouraged by the success, the
Business League now plans to
Workshop at Rainbow Laundry earlier this year.
In the News
3
DiscoverLongBranch.com DiscoverLongBranch.com
Expert on Cost Reductions to Speak July 6, Long Branch Getting to Know … Pedro Hernandez
Job Title: Agent Owner, Hernandez Allied Insurance Agency, 8727
Flower Ave.
Years on the job: First year as owner. Have been in the insurance
industry for six years.
Job: I meet with clients and make sure that they get whatever kind of
insurance they need: vehicle, work-
ers comp, general liability. We
work mostly through Progressive
Insurance but also work with other
companies. We insure everything
and everyone.
Best job ever: When I was 19 years-old, I worked at Logan Airport in
Boston de-icing planes. It’s like being in a video game. You sit in an all-
enclosed bucket, a hundred or two hundred feet in the air, and you have
two joy sticks – one of them shoots glycol to de-ice the plane, and the
other one controls your position and height. I loved it.
Where you grew up: Washington, D.C. (born) and Silver Spring.
Childhood memory: My mom taking us Christmas shopping -- but not for us, for other people. We always had a big party for all the relatives where
everyone would open their gifts right at the stroke of midnight on
Christmas Eve. It used to annoy me, how long the shopping was taking
with my mom, but now that is what I miss most.
Job in another life: Working as a five-star hotel critic for a magazine, get-ting to travel all over the world and getting paid to be in beautiful resorts!
Daily habits: People-watching.
Person you would most like to meet: Warren Buffet (the billionaire-
expert in reducing a wide range of small business
operating costs in such areas as credit card pro-
cessing, energy and gas, phone charges and even
rent.
Nadler, who was the keynote speaker at the Small
Business Development Center’s (SBDC’s) 2014 Re-
gional Conference in Ocean City, regularly consults the Maryland branch of the SBDC on leasing and
merchant services.
Prior to starting his own company in 2008, Nadler
was a senior executive for national shopping center
property chains.
Andrew Nadler, from page 1 “Because I understand their point of view, it is often possi-
ble for me to help small businesses renegotiate their leases
with shopping center owners in a way that helps both sides,”
Nadler told the Newsletter.
At the July 6 meeting, Nadler says he will do his best to help
Long Branch business owners understand what they are cur-
rently paying for credit card processing, and what their best options are. He says he is also happy to talk with businesses
about other cost concerns and offer suggestions on savings.
Nadler requests that small business owners attending the
July 6 meeting (i.e. the regular Business League first-
Wednesday-of-the-month gathering) bring along a copy of a
recent credit card statement from the company that
currently processes your transactions.
Summit Strategies, in addition to consulting, offers on a
commercial basis some direct services, including but not
restricted to credit card processing.
Nadler can be reached directly at: anadler@summit-
strategies.com ; 240-821-6900
Website: http://www.summit-strategies.com/
Pedro Hernandez with wife,
Yesenia.
investor). I’d like to meet him just to see how he
interacts with people, how he reads people’s
body language, what his mannerisms are.
Person who most inspired you: My mother. When she lived in El Salvador, she ran a mill for
grinding corn out of our home. It was not fancy,
but it was their own. I think that’s why having
my own business has always appealed to me.
Favorite app: Offer-up. It is a market-place app with pictures, sort of like eBay, but local.
Favorite restaurants: I love the Italian restau-rants in Boston’s North End. José Villatoro is a
Hernandez Profile, from p. 2 close friend so of course I love being at El Golfo.
Favorite vacation spot: Myrtle Beach, South Carolina. Especially the Go Ape park, and the zip-line where you
hang fifty feet in the air.
Guilty pleasure: Watching movies like Mean Girls (even though it is a chick flick).
Family: Married to Yesenia Garcia, no children.
Hobbies: Watching movies.
Startling fact: I graduated from le Cordon Bleu culinary school in Cambridge, MA and worked as a sous-chef at the Phoenix Park Hotel (near the Capital Building in Washington, D.C. ) I still love cooking, but I also love running my own business. I guess I’ve always been an entrepreneur at heart.
“I worked at Logan Airport … de-icing planes … I loved it.”
See Hernandez Profile, p. 3
“You might think you are getting
charged 1.9% … but [actually be]
paying twice that amount.”
include crafts into other upcom-
ing events, including this coming
October’s fall festival.
Interested in helping as an
instructor or as a participant in
crafts events? Contact the
Business League or MHP at:
Carlos Perozo (see contact info,
back page) or Paul Grenier
([email protected], 301
812-4141).
Crafts, from p. 1
Chess and Other
Game Boards Offered
To Area Stores
Is your Long Branch store inter-
ested in attracting customers by
letting them play chess or other
games in your business? If so,
you are in luck. There are re-
sources available to make that
happen.
Interested businesses should con-
tact Paul at the Newsletter
([email protected]) before
July 15. Business League mem-
bers will get first priority access to
game materials (free of charge).
The idea of promoting more
game activities in Long Branch
businesses was one of the
conclusions of the Success Map
strategic plan produced by Prof.
Kim Pichot (WAU) and Business League officers Carlos Perozo,
Ada Villatoro and Art Cobb.
More Fun on the
Way