Narrow Your Niche &

Increase Your Rank

Writers Into Marketers.com

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Helping Word Wizard Find Their Way to Online Success!

Your customers find you by searching for relevant

keywords that help them:

Get information

Solve a Problem

Find What They’re Looking for!!!

These are things your customers CARE about

Take the example of ‘dog training’ – opt to use a few more

detailed and descriptive words that will help whittle away

the competition.

By using long tail keywords like ‘clicker dog training’

(2,240,000 searches) or ‘gentle dog training’ (2,970,000),

you’ll drastically reduce your competition while narrowing

the scope and focus of your message while increasing

relevancy to your target audience.

Adding another word or two to convert from a simple keyword phrase

to a targeted long tail keyword phrase helps you narrow your keyword

funnel. But to really increase your odds (while using laser-like focus

so your target market can find you) don’t just drill deep – drill deeper

still!

Adding still another word to your phrase reduces your competition

even more. ‘Clicker dog training methods’ takes you down to 474,000

and ‘gentle dog training for pit bulls’ takes you down to 257,000.

Now that you’ve drilled deep, you can begin to cast a bit wider net by

segmenting your market. Just as ‘gentle dog training for pit bulls’

reduced competition, you can add a page to your site for a variety of

breeds which will help you attract a broad swath of people seeking

breed-specific advice for their individual type of dog.

Even though the clicker training methods may be the same for every

breed of dog, by having a page addressing specific breeds (i.e.,

‘clicker dog training for terriers’, ‘clicker dog training for poodles’, etc.)

you’ll greatly expand your reach across the clicker training market.

Web masters commonly use geo-targeting to take a niche and break

it down via market segmentation. ‘Dallas plumber’ will gain you some

exposure; smart web masters take it several steps further by adding

pages for ‘Fort Worth plumber’, ‘Arlington plumber’, ‘Garland

plumber’, etc.

Utilizing market segmentation will ensure you catch as many leads as

possible – ones that are keenly interested in what you are offering

because you are addressing something very specific to their needs

and wants.

So get cracking and start using long tail keywords on

your website and in your business marketing.

By utilizing long tail keywords, you’ll not only reduce

your competition, but be highly relevant to those who

find you through their search.

Writers Into Marketers.com

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