long tail link building
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what is one of the best ways to increase my tragic and conversions? Fined out how to do it the easy way! http://luckyboost.com/TRANSCRIPT
Long Tail Link BuildingA.P. (After Panda)
What?!Phrases that contain more than just your target phrases and/or brand name
Graph Usually presented as
visi
ts
Phrases
Why?“20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “
Inside AdWords November 11, 2008
“30% of search is 4+ words”Hitwise October 2011
•Less Competition•Keyword Combination that no tool will give you•Support for Main Phrases
Full Long Tail Graph
100% of Organic Traffic
75% of traffic not in Graph
25% of Organic Traffic
On what to Focus?
Conversion by Phrase Length #2
What does this have to do with Link Building?
Panda
Food Hair/Fur Clothes Toys
sunny side up panda breakfast
adding spots to panda dye
high heel panda shoes
panda pancakes breakfast special
removing panda spots brush
panda booties
B.P.
panda pancakes breakfast special
removing panda spots brush
panda booties
Panda
Food Hair/Fur Clothes Toys
A.P.
sunny side up panda breakfast
adding spots to panda dye
high heel panda shoes
Long tail Link TacticsQuick, Easy & Scalable
• Social bookmarks• Press Releases• Guest Blogging
• Forums• Q&A sites• Web 2.0 platforms
Finding long tail anchor text
• Analytics• Google suggest• Google - Related• Yahoo Suggest• Bing Related Searches• Google Keyword tool – Low competition
Takeaways
• Stop creating high volume / low quality content.
• Build links with long-tail anchor text into quality pages.
• Main phrases + 2 words = best conversion rate.
• Links to deeper pages strengthen your head terms.
You Can Change the Head
Old Target Phrase
Bonus Slide
Thank You
Menachem Rosenbaum- SEO Consultant
Matan Media – http://MatanMedia.com
Email - [email protected]