longwoods international - travel sentiment study wave 9...43% 43% 47% 45% 44% 46% 0 20 40 60 mar 11...

Travel Sentiment Study Wave 9MAY 12, 2020

TRAVEL SENTIMENT STUDY

WAVE 9Fielded May 6, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 9

49%

46%

22%

12%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

77%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans


Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison


77%79%82%82%85%84%84%

75%

58%

May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


28%

48%50%

53%

48% 47%50% 48% 49%

36%

39%35%

43% 43%47% 45% 44%

46%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6

Canceled trip

completely

Reduced travel

plans


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


30%

18% 17%

22%19%

21% 22%25%

22%

22%

14%11%

13%11% 11% 11% 12% 12%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6

Changed

destination to

one I can drive to

as opposed to fly

Changed trip

from

international to

domestic


6%

17%

21%

6%

14%

18%

14%

23%

27%

20%

22%

19%

54%

23%

16%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months


54%55%61%63%

66%67%62%

58%

35%


0

20

40

60

80


Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months


23%22%25%23%24%25%23%23%

17%


0

20

40

60

80


Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months



45%

Travelers with Travel Plans in the Next Six Months Comparison


69%70%69%72%70%65%

72%76%

87%


0

20

40

60

80

100



54%

48%

43%

24%

23%

23%

23%

20%

17%

Deals and offers for travel, dining, and entertainment for future use

Delivery and takeout food options in your community

Ways to support local businesses/organizations and their staff impacted by COVID-19

Purchasing merchandise and gift cards from local businesses online

Online virtual tours of museums, art galleries, and other visitor attractions

Live streams of performances by local musicians, artists, or theater groups

Videos of inspirational or interesting travel destinations

Sharing travel experiences or ideas with others online during this time

360-degree images/videos or virtual reality experiences of travel destinations

0 20 40 60

Information and Content of Interest to Travelers



54%

48%

43%

24%

23%

23%

23%

20%

17%

49%

50%

49%

27%

25%

23%

26%

20%

19%

Deals and offers for travel, dining, and entertainment for future use

Delivery and takeout food options in your community

Ways to support local businesses/organizations and their staff impacted by COVID-19

Purchasing merchandise and gift cards from local businesses online

Online virtual tours of museums, art galleries, and other visitor attractions

Live streams of performances by local musicians, artists, or theater groups

Videos of inspirational or interesting travel destinations

Sharing travel experiences or ideas with others online during this time

360-degree images/videos or virtual reality experiences of travel destinations

0 20 40 60

May 6 Apr 8

Information and Content of Interest to Travelers - Comparison


14%

13%

12%

21%

20%

23%

31%

27%

31%

23%

28%

22%

12%

12%

11%

I support opening up my community to visitors

I feel safe traveling outside my community

I feel safe welcoming visitors back to my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Visitors and Travel

TRAVEL PERCEPTIONS

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

https://longwoods-intl.com/news

covid19.milespartnership.com

Thank You

longwoods international - travel sentiment study wave 9...43% 43% 47% 45% 44% 46% 0 20 40 60 mar 11...

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