loogares.com (dec. 2012)
TRANSCRIPT
Intro
LOOGARES.COM IS AN ONLINE / MOBILE CITY GUIDE
FOR LATAM THAT CONNECTS PEOPLE WITH LOCAL
BUSINESSES, BASED ON RECOMMENDATIONS FROM
AN ACTIVE AND INFLUENTIAL COMMUNITY OF REAL PEOPLE.
Market Opportunity
Online Advertising:
Chile: USD 82 MM (2011)Argentina: USD 230 MM (2011)Latam: 14,4% growth rate in 2012 and 2013
Internet Users:
Chile: 10 MM (2012)Argentina: 24 MM (2012)Latam: more than 230 MM (2012)
Local Businesses:
Latam: 30 MM (2012)
• Founded in 2004.
• Top 150 most visited sites in USA. #1 local reviews site.
• Presence in more than 80 cities around the world (North America, Europe, Asia and Australia).
• 66 million unique visits per month20 million reviews published6,3 million unique visits per month in Yelp app
• Raised USD 107 MM
• IPO in March 2012Post IPO valuation: USD 1,3 billion
Market Opportunity
• Founded in 2006, Germany.
• #1 local search and reviews site in Europe
• Presence in more than 166,000 cities and towns in Europa and Asia.
• 25 million unique visits per month30% of the reviews come from Qype app4 million downloads of Qype app
• Raised USD 22,5 MM
• Acquired by Yelp in Oct. 2012 for UDS 50 MM
Market Opportunity
Why?
Value proposition
Value proposition
WE PROVIDE AN ONLINE SPACE THAT SERVES
AS A MARKETING PLATFORM FOR LOCAL
BUSINESSES TO REACH NEW CUSTOMERS.
Value proposition
Value proposition
Value proposition
OUR SECRET SAUCE IS OUR STRATEGY TO
LEVERAGE CONTENT GENERATED FROM OUR
USERS. WE’VE DISCOVERED WHAT MOTIVATES
LATINOS TO GENERATE HIGH QUALITY CONTENT
ABOUT THE PLACES THEY VISIT.
Value proposition
Value proposition
THE FUTURE IS MOBILE. SO FAR,
LOOGARES.COM IS A COOL SITE WITH A NICE
APP. IN THE FUTURE, LOOGARES.COM WILL BE A
MUST-HAVE APP WITH A GREAT SITE. WE’RE
THINKING MOBILE.
LocalMarketingCampaigns
LocalRelevantAds
Business Model
LocalAdvertising
GoogleAdvertising
LocalMarketing
Campaigns
Business Model
LocalMarketing
Campaigns
Business Model
We advertise local businesses organizing viral marketing campaigns where participants are rewarded by generating real valuable content. Merchants have partial access to the participants database, which they can contact through our platform in order to create customer loyalty.
Goals:
- Get new consumers to the local business- Brand awareness- Online business reputation (reviews and ratings) Target: Low-margin businesses with high popularity among the community members, such as Restaurants, Bars, Cafes, Clothing Stores, etc.
Business Model
LocalRelevant
Ads
Business Model
LocalSponsored
Listings
Sponsored listings with great targeting capacity (location, business type, keyword searched, etc.).
Goals:
- Get new consumers to the local business- Branding, online positioning
Target: High-margin businesses that can benefit from a high-price conversion of a visitor into a customer, such as Lawyers, Vets, Spas, Real Estate, etc.
Business Model
Bundles of marketing tools that allow our clients to pick from a menu of possible ways of contacting our customers and, crucially, to decide how aggressively they want to market their product within the Loogares.com community, including: - Real-time analytics - Reply positive and negative reviews- Announce special offers and events
Goals:
- Improve online brand reputation- Differentiation from competitors- Benefitial potential customer interaction Target: Low and high-margin businesses
Other players in the industry
Alberto Marcías | CTO@albertomarcias
Nicolás Brown | CEO@brownnicolas
Jordi Casanueva | Product & Design Director@jordicasanueva
Founders Team
Actual
Chile Argentina Brazil USANEW
More than 80 local brands have already advertised with us.
500,000 organic visitors monthly ONLY in Chile.
1 MM local businesses published in Loogares.com.
20,000 high quality reviews published by community members.
Timeline
2011 2012 2013
Mobile App
July 2012
Sao PauloRio de JaneiroBelo Horizonte
September 2012
USA
December 2012
LimaMarch 2013
June 2013
March 2012
November 2011
Buenos Aires
March 2012Santiago
ValparaísoViña del Mar
March 2011
Ciudad de México
Oskar Hjertonsson (mentor)(ex CEO Groupon Latam; Skout)
Tim Delhaes (mentor)(First Tuesday; CEO Mon.ki)
Gabriel Gruber (advisor, investor)(Co-founder Sumavisos; Gravlax)
Ariel Arrieta (advisor, investor)(Serial entrepreneur, angel investor; Nextperience)
Mentors & Advisors
Access to the NXTP Labs mentorship network:
Capital raised to date:
FF: USD 9,000
Start-Up Chile: USD 40,000
NXTP Labs (Argentina): USD 25,000
UDD Ventures (Chile): USD 20,000
Total: USD 94,000
Financials
Nicolás Brown – CEO Loogares.com
Emal: [email protected]
Twitter: @brownnicolas
Skype: nicolas.brown.valdivieso
Gtalk: [email protected]
Linkedin: linkedin.com/in/brownnicolas
Thanks!