look at me! (please?)
TRANSCRIPT
![Page 1: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/1.jpg)
![Page 2: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/2.jpg)
Agenda
2
Building your advertising strategy Tips for layout Tips for conversion
![Page 3: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/3.jpg)
WHAT’S THE POINT OF THIS PRESENTATION?
3
To show you how to make your advertising more effective. In other words, help you grow your business.
![Page 4: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/4.jpg)
DIY ADVERTISING STRATEGY
Prioritize target audiences. Determine your goal.
Determine your media. Build your schedule.
4
![Page 5: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/5.jpg)
![Page 6: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/6.jpg)
ONLINE VS. PRINT Online Lower CPM (cost per thousand) Immediate publishing Allows for impulse Often more budget options
Print Fewer distractions Longer lasting Larger sizes More legitimate (tactile)
![Page 7: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/7.jpg)
Color psychology
7
![Page 8: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/8.jpg)
Eye travel
8
![Page 9: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/9.jpg)
Eye travel
9
![Page 10: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/10.jpg)
Eye travel
10
![Page 11: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/11.jpg)
11
![Page 12: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/12.jpg)
12
![Page 13: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/13.jpg)
Tips for conversion
Draw your reader to a
landing page.
![Page 14: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/14.jpg)
Tips for conversion Give a time-sensitive offer.
![Page 15: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/15.jpg)
![Page 16: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/16.jpg)
Tips for conversion Test different options.
![Page 17: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/17.jpg)
Tips for conversion Test different options.
![Page 18: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/18.jpg)
Tips for conversion Test different options.
![Page 19: Look at me! (please?)](https://reader033.vdocument.in/reader033/viewer/2022042519/55d39e1ebb61ebed268b479b/html5/thumbnails/19.jpg)