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SIALCANADA.COM #SIALMTL2018

15th EDITION

NORTH AMERICA’S LARGEST FOOD INNOVATION TRADE SHOW

MONTREAL MAY 2 TO 4, 2018 • PALAIS DES CONGRÈS

F I N D O U T M O R E AT S I A L C A N A D A . C O M

SIAL CANADA

TREMENDOUSOPPORTUNITIES

ALL OVER NORTH

AMERICA130+

MEDIA ARTICLES84.15%

MRP SCORE155+

JOURNALISTS

22,104,443MEDIA

IMPRESSIONS

R E C O R D E D I T I O N S I N 2 0 1 6 A N D 2 0 1 7

+ MORE EXHIBITORS

+ MORE VISITORS

+ MORE BUSINESS MEETINGS

+ MORE MEDIA COVERAGEgrowth since 201095%

THE ONLY

ONE-STOP SHOPFOR THE

NORTH-AMERICAN FOOD

INDUSTRY!

1,000+ EXHIBITORS FROM ALL 10 CANADIAN PROVINCES AND 50 COUNTRIES IN A 220,000-FT2 EXHIBITION SPACE

398CONTACTS MADE

ON AVERAGE, PER BOOTH*

*SIAL CANADA 2016 SURVEY

THE CANADIAN MARKET

20,108 GROCERY STORES

$9,540 MILLION MONTHLY SALES IN FOOD STORES

8,300 AGRI-FOOD

PROCESSORS

166,000 FOOD-SERVICE POINTS OF SALE

$75 BILLION FOOD-SERVICE

SALES

THE ONLY CANADA-WIDE AGRI-FOOD SHOW

WITH RETAIL AND FOOD-SERVICE BUYERS

THE NATURAL POINT OF ENTRY INTO

THE U.S. MARKET

ALL UNDER THE SAME ROOF THE LATEST IN FOOD

INNOVATION: • FOOD PRODUCTS

• SERVICES• EQUIPMENT

• TECHNOLOGY

97% 95%EXHIBITOR SATISFACTION RATE

EXHIBITOR RECOMMENDATION RATE

A SATISFACTION RATE ON THE RISE SINCE 2010 !

EXCLUSIVE BUYER PROGRAMS:

1,000+BUSINESS MEETINGS

50+CONFERENCES & WORKSHOPS

THE

SIAL INNOVATION CONTEST:

• ONLY FOR EXHIBITORS• A BOOST FOR YOUR BUSINESS

• UNPARALLELED INTERNATIONAL EXPOSURE

18,500 PROFESSIONAL

VISITORS EXPECTED FROM

MORE THAN 60 COUNTRIES

94%OF VISITORS

WERE SATISFIED

WITH THEIR VISIT IN 2016

92%OF VISITORS

RECOMMEND SIAL CANADA

TO AGRI-FOOD PROFESSIONALS

# S I A L M T L 2 0 1 8

# S I A L M T L 2 0 1 8

OUR BUYER PROGRAMS: A GENUINE BUSINESS BOOSTER

The new American Buyers Program: opportunities waiting to be seized!• Meet nearly 50 key American buyers and importers• More than 800 business meetings during the last 2 editions

The Canadian Buyers Program: open to all our exhibitors!• Organized in partnership with UGI, this program offers you

the chance to grow your business with Canadian buyers• 30 buyers attended the last Montreal edition of the show

The International Buyers Program: only open to Canadian exhibitors!• A B2B buyers program exclusive to Canada, with Agriculture

and Agri-Food Canada and the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (MAPAQ).

• 45 buyers*• 126 exhibitors• 603 meetings• Countries represented: Canada, United States, United Kingdom,

France, Germany, Poland, Mexico, Panama, Japan, China and South Korea*.

MEET ALL THE INDUSTRY’S KEY PLAYERS UNDER ONE ROOF!

RETAILERS • MANUFACTURERS • FOOD-SERVICE OPERATORS • IMPORTERS DISTRIBUTORS • AGRI-FOOD PROCESSORSALL

YOUR CLIENTS

ARE AT

SIALMore than 50 workshops and activities to help you raise your profile, expand your knowledge, and grow your business!

TOP 20 SIAL Canada visitors from

2016 and 2017Buy-low foods

Colleman’sCostco

David’s TeaDollaramaFarm Boy

Freson Bros.GFS

H.Y. Louie Co. LimitedLoblawsLongo’s Metro

Nature’s Green GrocerOverwaitea Food Group

Rachelle-Béry Mac’s / Couche-Tard Shopper’s Drug Mart

SobeysSysco

Walmart

TOP 5 Products of Interest*

#1 Cheese#2 Organic

#3 Regional products#4 Gluten-free products#5 Private label products

Main reasons for visiting76% of our visitors have a decision-making role

within the purchasing process

TOP 5 OF 60 COUNTRIES AND REGIONS VISITING

SIAL CANADACanada

United StatesMexico

European UnionChina

32+23+23+22+FVisitor profile

FOOD SERVICE

SERVICESFOOD PROCESSING

RETAIL

23%

23%

22%32%

Learning about innovations and what’s new

Discovering new suppliers

Finding new products

12

3

*SIAL CANADA 2016 SURVEY

*SOURCE : MAPAQ, 2016

Association of Food Industries


Grains and cereals

Fruit-based products

Vegetable products

Coffee and tea

Non-alcoholic beverages

Sweets and snacks

Oils and other fat-based products

Condiments, spices and vinegars

Diet products, food supplements

Pet food

Preserves

Ingredients, additives

Sugar and sweetening products

Industrial baked goods

Fancy cheeses

Artisanal and specialty cheeses

Microbrewery beers

Ciders

Ingredients related to the cheese industry

Hygiene and sanitation

Packaging

Equipment and process

Technical consultants

Financial services

Water

Fresh juices

Other juices

Coffee

Tea

Other hot beverages

Cocktail ingredients

Dealcoholized beverages

Wine and spirits

Bar supplies and equipment

Restaurant, hotel and institutional equipment

Kitchen furniture

Uniforms

Transportation & logistics services

and equipment

Storage equipment

Equipment and process

Material and handling

Refrigeration

Packaging and containers

Hygiene-traceability solutions

Technical consultants

Furniture for stores

Information technology

A UNIQUE SEGMENTATION

IN NORTH AMERICA, BRINGING TOGETHER

EQUIPMENT, TECHNOLOGY, AND

EVERY FOOD PRODUCT FROM HERE AND

AROUND THE WORLD!

ALL UNDER

ONE ROOF

Seafood

Meat

Poultry

Baked goods

Pastries

Fruits

Vegetables

Dairy products

Deli meats

Ready-to-eat

Frozen food

Eggs

THEMARKET FRESH GROCERY SET

CHEESE & MICRO-BREWERYBEVERAGES

# S I A L M T L 2 0 1 8

TRENDS ARE AN INTEGRAL, UNAVOIDABLE PART OF ALL OUR SECTORS:

ORGANIC PRODUCTS • GLUTEN-FREE • READY-TO-EAT • NON-ALLERGENIC • VEGAN • WELL-BEING

PROVINCIAL PAVILIONS

• Associations of exporters and agri-food processors

• Canadian governmental associations that bring together agri-food product companies from all 10 Canadian provinces

INTERNATIONAL PAVILIONS• International representation comprised of more than

50 countries and covering 50% of the exhibition space

NEW

BEVERAGES • One of agri-food’s most dynamic sectors

• Alcoholic, non-alcoholic, hot and refreshing beverages —as well as bar equipment—are welcome in this space dedicated to grocers and food-service professionals

THE MARKET FRESH Fresh Produce Sector• Fresh food products that have an expiry date and

which must be stored cold, above or below freezing

GROCERY Non-perishable Goods Sector• Non-perishable foods like flour, spices, grains

and other dry ingredients

NEW

CHEESE & MICROBREWERY• Visitors’ #1 product of interest

• Sector dedicated to cheese in all its forms, dairy-product producers and processors, craft and other beers, ciders and equipment related to the microbrewery and dairy sectors

SET Equipment and Technology Sector• Equipment, technology, machinery and packaging

• All indispensable to the industry

• Located at the heart of the exhibition floor

SET FOODSERVICE: Products and services for kitchens and halls, including all related services

SET RETAIL: Products and services for food retailers, covering the moment a product reaches the store, to the second it passes the cash

SET PACKAGING: Packaging-related products and services, plus equipment for processing

SET SUPPLY CHAIN: Products and services related to merchandise stocking, logistics, and transportation, plus material-handling equipment

THE SEGMENTATION:PROVIDING YOU EXCELLENT VISIBILITY, MAKING IT EASIER FOR YOU TO MEET YOUR CLIENTS


S I A L C A N A D A . C O M

CANADIAN EXHIBITORSSTEFAN GUIGNARD Commercial Director + 1 (438) 476-2232 [email protected]

JULIE PILET Sales Assistant – Quebec + 1 (438) 476-2224 [email protected]

SPACES ARE ALLOCATED ON A FIRST COME, FIRST SERVED BASIS!BENEFIT FROM A 15% DISCOUNT BEFORE OCTOBER 31, 2017

SIAL Canada — May 2 to 4, 2018 Palais des congrès, Montreal

INTERNATIONAL EXHIBITORSALESSIA CAROLO Head of Sales +33 (0) 1 76 77 13 33 [email protected]

ELODIE GUILLON Head of Sales +33 (0) 1 76 77 13 33 [email protected]

EXHIBIT AROUND THE WORLD WITH THE SIAL NETWORK!NEW SERVICE EXCLUSIVELY FOR CANADIAN EXHIBITORS!

A single access point to global markets.The SIAL Canada team members are now your special advisors —they have the sole mandate of helping you with each step related to booth reservation at every SIAL event around the world.

Get in touch with us now at (866) 281-7425, extension 2232 or 2224.

A SPECIAL THANKS TO OUR PARTNERS

PROVINCIAL PAVILIONS SET

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Fo

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SET

Pa

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SET

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INTERNATIONAL PAVILIONS

NEW INTERNATIONAL EXHIBITION AREA

MAIN ENTRANCE

MAIN ENTRANCE

U.S

. HO

STED

BU

YER

PRO

GR

AM

GROCERY

NEW CHEESE &

MICROBREWERY

THE MARKET FRESH

NEW BEVERAGES

INTERNATIONAL PAVILIONS

SETSET

A FLOOR PLAN THAT’S

UNIQUE IN NORTH AMERICA

DRINK

VIP Lounge

S I A L- N E T W O R K . C O M

ORGANIC AND WELL-BEING

SEC TOR



ORGANIC FOOD SALES* Various conferences

Meetings with experts

Discussion panels

Tastings

Free B2B Buyer Programs

Visiting pathways*

MARKET EVENTS

Organic and well-being is among the top 3 most sought-after product categories for SIAL Canada visitors*

TIA LOFTSGARDOrganic Expert

Executive Director at the Canada Organic Trade Association

JANE DUMMERHealth & Well-Being Expert Principal and Founder, Jane

Dummer Consulting

Schedule a meeting with our experts before or during the show SIALCANADA.COM/EN/EXPERTS

GROCERY STORES

75% SUPERMARKETS

39% DIRECT FROM THE PRODUCER

25% SPECIALTY STORES

24%

ORGANIC AND WELL-BEING THE GROWTH DRIVER OF THE INDUSTRY

This sector offers:• A SIAL Canada sector that has constantly evolved over the

last several years: In 2017, 30% of products were organic• A pavilion dedicated to organic products, with the support

from COTA, Canada’s largest organic association• A sector that includes “health and well-being” products

WHO SHOULD EXHIBIT? Businesses that provide organic, health, well-being, gluten-free, allergen-free, healthy-eating, environmentally friendly or overall-health agri-food products.

The Canadian organic and well-being market has tripled in size since 2006, reaching 4.7 billion dollars per year**

YOUR CLIENTS

TOP

PRODUCTS OF INTEREST

3

T O L E A R N M O R E SIALCANADA.COM/TRENDS

R E S E R V E YO U R B O OT H N O W ! SIALCANADA.COM/EN/BOOK-A-BOOTHCanadian Exhibitors [email protected]

International Exhibitors [email protected]

*The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients.

X3

Manufacturers, importers, food-service operators and distributors from the agri-food industry are on-site to discover your products*

Sources : *Ipsos Poll – June 2016, **COTA 2016

Source: *SIAL Canada 2016 Survey

PARTNERBuyer-visitors from this sector: Whole Foods Market, Bio Terre, Nature’s Green Grocer, Brad’s Organic, Rachelle-Béry, Loblaws-Provigo, Metro, Sobeys-IGA, Tau Markets, Avril Supermarché Santé, Organic Garage, etc.

SIAL CANADA AMBASSADORS

DRINKSN E W SEC TOR



MARKET

of visitors from this sector are decision-makers from restaurants, bars, cafés and hotels*

of visitors from this sector at SIAL Canada are retail and distributor/wholesale buyers/decision-makers for food service and restaurants*

Buyers-visitors from this sector: IGA/Sobeys, Costco, Farm Boy, Loblaws-Provigo, Metro, Mac’s/Couche-Tard, bar and restaurant owners, maîtres d’hôtels, Starbucks, CARA Operations, Imvescor Restaurant Group, Cora Restaurants, McDonald’s Canada, MTY Group, etc.

YOUR CLIENTS

Inspiring activities NEW ! Inspire Drink

Various workshops and conferences

Hosted activities and entertainment


Visiting pathways*

Excluding wine, the beverage market is Canada’s 2nd biggest*

Quebec artisanal alcohol producers can now sell their products in the province’s 8,000 grocery and convenience stores***

Canadians are among the biggest consumers of sweetened drinks, ranking 10th out of 80 countries**

DRINKS A NEW SECTOR AT SIAL CANADA 2018!

WHO SHOULD EXHIBIT?Beverage brands, suppliers, merchants, wholesalers, bar materials and equipment, producers and distributors of alcoholic, non-alcoholic, hot and cold beverages, etc.

Examples of products being showcased:Coconut water, kombucha, tea, coffee, energy drinks, all types of juices, water, wines, spirits, liqueurs, sodas, sports drinks, alcoholic beverages, health drinks, natural beverages, all bar equipment and products, etc.

Sources: *Nielsen 2016, **Radio Canada 2016, ***Les affaires 2015

75t+V46%

75t+V54%

$10B

PathEvent




EVENTS



PARTNERS

DRINK

SEC TOR

SUPPLY CHAIN



$

Various conferences

Discussion panels

Hosted activities

Free consulting firm service


Dedicated visiting pathways*

MARKETof Canada’s total exports are made up of agri-food merchandise*

The businesses making use of the best supply chains in their category experience 50% greater sales growth*

of professionals consider the supply chain to be the main strategic element within their business*

THE SUPPLY CHAIN THE ESSENTIAL LINK TO SUCCESS!

WHO SHOULD EXHIBIT?The main categories of exhibitors are:• Storage, handling-related materials and equipment• Information systems and logistics software• Consulting firms and supply-chain solutions• 3PL• Systems integrators• Agro-industrial supply-chain management• Transportation, storage and material handling• Substainable development, etc.

Source : *SCMA 2016

YOUR CLIENTS

75+25+V75%

*2017

2,000+ supply-chain visitors come to SIAL Canada from year to year*

900+ visitors looking for logistics solutions*

$50.4B

PARTNERS

STÉPHANE RICOUL2016 Digital Economy Expert

Accelerator of digital transformation




EVENTS



SIAL CANADA AMBASSADOR


SUPPLYCHAIN

SET DIGITAL

Buyer-visitors from this sector: Cora Restaurants, Costco, Dollarama, Loblaws-Provigo, Mac’s/Couche-Tard, McDonald’s Canada, MTY Group, Shoppers Drug Mart, CARA Operations, Walmart, etc.

PACK AGINGSEC TOR



w

Conferences and workshops

Discussion panels

Contest that rewards innovation in packaging



MARKETof revenue in the worldwide packaging industry is related to the agri-food sector*

PACKAGING THE KEY COMPONENT OF THE FOOD INDUSTRY!

This sector offers:• Location at the heart of the exhibition space• The #1 sector at SET Canada with more than

90 companies exhibiting• A one-of-a-kind place for strategic and global sourcing

SECTOR DEDICATED TO: Food industrial luxury and drink packaging; innovative and sustainable materials; coding; labelling; printing; controls and displays; palletization; brand management and graphic design; branding and bar codes; etc.

Sources : *MarketLline Industry Profile, Containers & Packaging in Canada – March 2017, **Export Group 2016

YOUR CLIENTS

The Canadian packaging and container market is valued at: $13.8 billion per year**

TOP

PACKAGING TYPES IN CANADA**

5#1 Soft plastic 50.8 % #2 Hard plastic 25.6 % #3 Paper 14.6 % #4 Metal 5.2 % #5 Glass 3.8 %

CAROL ZWEEP2017 Packaging Expert

Manager of Packaging & Food Labelling Compliance

25% de l'original

100% - format original

Pantone 356 etPantone 5535

INSTITUT DE TECHNOLOGIE DES EMBALLAGES ET DU GÉNIE ALIMENTAIRE

INSTITUT DE TECHNOLOGIE DES EMBALLAGES ET DU GÉNIE ALIMENTAIRE

1,200+ buyer-visitors looking for packaging solutions*

have a decision-making role within the purchasing process*

60+24+V60%

76+24+V76%

PathContest

$13.8B

PARTNERS




EVENTS





EMBALLAGE/PACKAGING

“ SIAL Canada is the agri-food industry’s go-to platform for launching and discovering innovative products.” — Gilles Ruel, Richards Packaging

Buyer-visitors from this sector: Bonduelle, Bunzl, Dare Foods, General Mills, Kraft Foods Group, Longo’s, Maple Leaf Foods, Molson, Loblaws-Provigo, Metro, Olymel, Saputo, etc.

CHEESE AND MICROBREWERIES

N E W SEC TOR



Themed events

Discovery workshops and hosted activities

Tastings and conferences

Meetings with our experts

Beer and cheese pairings, etc.



PRODUCT OF INTEREST

MARKET

The cheese sector is home to the number-1 product in terms of what visitors are looking to find at SIAL Canada*

Annual Canadian per-capita average of amount of cheese consumed**

Beer represents 75% of the quantity of alcohol sold in the country**

With the CETA agreement coming into effect this year, 17,700 tons of additional cheese is expected to reach the Canadian market

Valuation of the North American cheese market between now and 2021; Canadian market: $3.7 billion*

The craft-beer market is growing in Canada, and its market share has climbed to 9%***

GURTH PRETTY2017 Cheese Expert

Deli Cheese Specialist, Loblaw Companies Limited

CHEESE AND MICROBREWERIES AN IDEAL, TASTY PAIRING!

This NEW sector offers:• A turnkey concept that combines the ability to

exhibit your products and raise your profile• The show’s most sought-after, dynamic and

diversified section• The chance to meet key buyers within your industry

SECTOR DEDICATED TO: Cheeses and craft beers, ciders, ingredients, equipment and processes, etc.

YOUR CLIENTS

#1

Sources: *Nielsen 2016, **HEC 2015, ***AAFC 2016

17,700 TONS

12.5 KG

Buyers-visitors from this sector: H.E.B. Grocery Company, Fromagerie Hamel, IGA/Sobeys, Costco, Farm Boy, Cheese Boutique, Benton Brothers, Loblaws-Provigo, Metro, Mac’s/Couche-Tard, bar and restaurant owners, maîtres d’hôtels, etc.

75t+V75%

%

$28.7B

Event Path

PARTNERS




EVENTS


Sources: *SIAL Canada 2016 Survey ** Canadian Dairy Information Center 2015



FOOD SERVICE AND READY-TO-EAT

SEC TOR



Conference: “2030 on the Horizon: The Fusion between Food Service and Retail”

Themed eventsDiscovery workshops and hosted activities

Tastings and conferencesMeetings with our expertsFree B2B Buyer Programs


MARKET

of HRI-sector visitors are decision-makers from restaurants and cafés*

of Canadian consumers buy ready-to-eat products!*

are retail buyer/decision-makers and distributor-wholesalers for food service*

Sources: *IFT 2015, **MAPAQ 2016, ***Restaurants Canada 2016

YOUR CLIENTS

46+V54+V46%

50+V50%

54%

Share of the Canadian food-service market

Canadian food services revenues**

$75B

$13.5B

94,290 Total number of restaurants, bars and caterers in Canada in 2016***

FOOD TO GO

Buyer-visitors from this sector: Starbucks, CARA Operations, Imvescor Restaurant Group, Cora Restaurants, Costco, McDonald’s Canada, MTY Group, Mac’s/Couche-Tard, Marriott Hotels of Canada Ltd., Delta Hotels and Resorts, etc.

The HRI sector at SIAL Canada is the place to meet visiting decision-makers from your industry! Buyers from big chains, independent restaurants, institutions, etc.

Summit Event Paths

Strong growth in the “grocerant” phenomenon in Canada

ROBERT DIONEditor

Consultant and Speaker, HRI Expert

BERNARD BOUTBOULFood-Service Expert Executive Director

of Gira Conseil

PARTNERS

THE “GROCERANT” THE ALMALGAM BETWEEN FOOD SERVICE AND RETAIL!

Play your cards right! Retailers and food-service operators will be on-site to discover your high-performance solutions

Ready-to-eat, catering, delivery, online services, efficiency, profitability, food innovation, allergen-free, etc.

A sector at the heart of the show + 84% of exhibitors come back each year.

Dedicated HRI section: equipment and accessories, refrigeration, cooking, uniforms, environmental solutions, furniture, supplies, technology and entertainment, etc.




EVENTS



SIAL CANADA AMBASSADORS


look deeper - sial canada · in north america, bringing together equipment, technology, and every...

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