look for the duct tape
DESCRIPTION
Duct Tape in UX works 2 ways: 1. Shows where our products are failing 2. Inspires us to create new productsTRANSCRIPT
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Look for the Duct TapeTradecraft Teach for 4.5.14
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Don Norman and affordances in “Design of Everyday Things”
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Architecture UX
Both find success with intuitive perception of use that allows for the opportunity of utility.
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“Form follows function.” - Louis Sullivan
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LOOK FOR THE DUCT TAPE!
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Duct Tape in Physical Space
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Duct Tape in Physical Space
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Duct Tape in Physical Space
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Duct Tape ruins a beautiful space
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Duct Tape ruins a beautiful space
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“Look for the Duct Tape” reinforces the Kate mantra: !!Ugly But Useful !beats !Pretty & Pointless
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But it’s harder to find duct tape in the digital realm !• An employee tapes a piece of
cardboard to an Air Conditioning register because he’s cold
!• A user opens a new tab in a
browser to look something up that he doesn’t understand on your site
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Duct Tape in UX works 2 ways !!1. Shows where our products are
failing !2. Inspires us to create new products
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A Current Example of UX Duct Tape !!!
#HASHTAG#HASHTAG
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Say #TBT again. I dare you!
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Duct Tape in Digital Space
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Twitter is addressing the Issue
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Duct Tape in your project = BAD
Duct Tape in another project = OPPORTUNITY
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Relevant UX Quote !“Content precedes design. Design in the absence of content is not design, it is decoration.” - Jeffrey Zeldman