look past biases to measure the right metrics by ellynita lamin - the lean startup conference...
TRANSCRIPT
e11ynee11yne
Look Past Biases to Measure the Right Metrics
73,869 hectars of agricultural
lands destroyed
127, 720 killed
3,415 schools destroyed93, 285
missing
119 bridges destroyed
2,618 kilometers of road destroyed
635,384 people displaced
POVERTYPOVERTY50% below poverty line
HOW WOULD HOW WOULD YOU START?YOU START?
INITIATIVESINITIATIVES
IMPACTIMPACT
Competency Development
Adult Education
EntrepreneurshipDevelopment
| 2005 – 2009 |
| USD150,000 |
WomenEmpowerment
3 Provinces
IndigenousKnowledge Resource
Cross-ProvinceHealth Education
Regional Media Visibility
InfrastructureDevelopment
Turning Point: Stepping Out; Stepping InTurning Point: Stepping Out; Stepping In
AssessorFacilitatorCommunityFacilitator Community
Community
Assessor
Distrust
Distrust Daily
Survival
Instinct
Daily Surviva
l Instinc
t
Social StigmaSocial
Stigma
EPIPHANYEPIPHANYThe One that Goes Behind the Scenes
Engagement Value ShiftEngagement Value Shift
Scale Revenue Reach Beneficiary Judging
(Opinion)
Sustainability Social Value Time Partner Iterating
(Intention)
Engagement MechanismEngagement Mechanism
Trust as Currency; instead of $$$ Indigenous Knowledge = Asset
Experiment #1: Experiment #1: Rehabilitating Ostracised Militants Rehabilitating Ostracised Militants
Experiment FrameworkExperiment Framework
Conversations = Repeat Purchases = Social Acceptance = $$ ∧
Interest + Strength + Maintenance + Support = Income
Skill-setA
Skill-setB
Skill-setC
Skill-setD
Skill-set E …
| 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk |
Lessons LearntLessons Learnt
Clearly Defined Mission as Anchor Focus Shorter Trial Cycles It’s ok not to follow formula/model Using indigenous resources increases
engagement Bonus = decreased cost
Experiment #2: Experiment #2: Alternative Income for Conflict VictimsAlternative Income for Conflict Victims
Experiment FrameworkExperiment Framework
Lessons LearntLessons Learnt
Community-centric programme forces agility and adaptability to continuously remain relevant Bonus = Communities Empowered as “Living Labs”
Test, Measure, Continue/Change, Repeat & Scale
Beaudoh Besaree ProgrammeBeaudoh Besaree Programme
Rebuild Rebuild Trust & Trust & ValueValue
| Early Stage | | Middle Stage | | Growth Stage |
Immediate Immediate Income Income
Solutions Solutions
Systematic Systematic Reduction Reduction
of of Negative Negative
IssuesIssues
Beudoh Besaree Beudoh Besaree MovementMovement
IMPACTIMPACT
| 2009 – 2012 |
| USD10,000 |
+5 Provinces
+USD 80 per income per household per month
Governance & Empowerment
International Aid Supplement
EducationRegeneration
Next StepsNext Steps Learn Innovation Accounting Turn Community Intuition into Replicable Process
Measure the Right MetricsBy Falling Out of Love with Your Assumptions
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