look past biases to measure the right metrics by ellynita lamin - the lean startup conference...

18
e11yne e11yne Look Past Biases to Measure the Right Metrics

Upload: leanstartupconf

Post on 10-Jul-2015

291 views

Category:

Business


2 download

TRANSCRIPT

Page 1: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

e11ynee11yne

Look Past Biases to Measure the Right Metrics

Page 2: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

73,869 hectars of agricultural

lands destroyed

127, 720 killed

3,415 schools destroyed93, 285

missing

119 bridges destroyed

2,618 kilometers of road destroyed

635,384 people displaced

Page 3: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

POVERTYPOVERTY50% below poverty line

HOW WOULD HOW WOULD YOU START?YOU START?

Page 4: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

INITIATIVESINITIATIVES

IMPACTIMPACT

Competency Development

Adult Education

EntrepreneurshipDevelopment

| 2005 – 2009 |

| USD150,000 |

WomenEmpowerment

3 Provinces

IndigenousKnowledge Resource

Cross-ProvinceHealth Education

Regional Media Visibility

InfrastructureDevelopment

Page 5: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Turning Point: Stepping Out; Stepping InTurning Point: Stepping Out; Stepping In

AssessorFacilitatorCommunityFacilitator Community

Community

Assessor

Distrust

Distrust Daily

Survival

Instinct

Daily Surviva

l Instinc

t

Social StigmaSocial

Stigma

Page 6: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

EPIPHANYEPIPHANYThe One that Goes Behind the Scenes

Page 7: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Engagement Value ShiftEngagement Value Shift

Scale Revenue Reach Beneficiary Judging

(Opinion)

Sustainability Social Value Time Partner Iterating

(Intention)

Page 8: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Engagement MechanismEngagement Mechanism

Trust as Currency; instead of $$$ Indigenous Knowledge = Asset

Page 9: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Experiment #1: Experiment #1: Rehabilitating Ostracised Militants Rehabilitating Ostracised Militants

Page 10: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Experiment FrameworkExperiment Framework

Conversations = Repeat Purchases = Social Acceptance = $$ ∧

Interest + Strength + Maintenance + Support = Income

Skill-setA

Skill-setB

Skill-setC

Skill-setD

Skill-set E …

| 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk |

Page 11: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Lessons LearntLessons Learnt

Clearly Defined Mission as Anchor Focus Shorter Trial Cycles It’s ok not to follow formula/model Using indigenous resources increases

engagement Bonus = decreased cost

Page 12: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Experiment #2: Experiment #2: Alternative Income for Conflict VictimsAlternative Income for Conflict Victims

Page 13: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Experiment FrameworkExperiment Framework

Page 14: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Lessons LearntLessons Learnt

Community-centric programme forces agility and adaptability to continuously remain relevant Bonus = Communities Empowered as “Living Labs”

Test, Measure, Continue/Change, Repeat & Scale

Page 15: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Beaudoh Besaree ProgrammeBeaudoh Besaree Programme

Rebuild Rebuild Trust & Trust & ValueValue

| Early Stage | | Middle Stage | | Growth Stage |

Immediate Immediate Income Income

Solutions Solutions

Systematic Systematic Reduction Reduction

of of Negative Negative

IssuesIssues

Page 16: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Beudoh Besaree Beudoh Besaree MovementMovement

IMPACTIMPACT

| 2009 – 2012 |

| USD10,000 |

+5 Provinces

+USD 80 per income per household per month

Governance & Empowerment

International Aid Supplement

EducationRegeneration

Page 17: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Next StepsNext Steps Learn Innovation Accounting Turn Community Intuition into Replicable Process

Page 18: Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference 12/11/14

Measure the Right MetricsBy Falling Out of Love with Your Assumptions

e11ynee11yne