lookbook lulu's drawers
DESCRIPTION
STUDENT PROJECT with CPH:BUSINESS Our 2016 collection is all about celebrating what we do right in Scandinavia. Thoughtful design, exquisite materials, and details that will make you smile. In a world of overdone and mass production we want to make a collection for the woman like us, who is in love with the Scandinavian lifestyle.TRANSCRIPT
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LOOKBOOK 2016
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EDITOR IN CHIEF:Jessica Rae Thomsen EDITORS Simone Lee Petersen, Magdalena Drgas ADVERTISING AGENCY Student Project with Copenhagen Business Academy Photographer: Rune Ravnsborg Designer: Catia
Damm Ragus
2016
”THE SCANDINAVIAN LIFESTYLE IS THE NEW AMERICAN DREAM.”
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”THE SCANDINAVIAN LIFESTYLE IS THE NEW AMERICAN DREAM.”
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T H E C O L L E C T I O N
Our 2016 collection is all about celebrating what we
do right in Scandinavia. Thoughtful design, exquisite
materials, and details that will make you smile. In a
world of overdone and mass production we want to
make a collection for the woman like us, who is in love
with the Scandinavian lifestyle.
We believe in a balance lifestyle, and “the new dream“
celebrates all of that. For the women who wants to be
comfortable on her bike or playing with her kids in the
park, but cool and confident when she is in the office.
We are aiming not only to create pretty clothes, but to
linger over details in every aspect. We put all our effort
into this, and we’re pretty sure that you will notice.
“ T H E N E W D R E A M ”
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SHOP NOWSLIK KIMONO
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“MORE THAN A BRAND A LIFE-STYLE”
I N T R O D U C I N G
L U L U ’ S W O R L D
Lulu’s World is about that special place where you
feel at home and you can be you. It’s where you find
your balance to be the woman you need to be. You
might be a Louise at the office chasing your career &
dreams. But when you’re home you will always be
the person your friends and family call Lulu.
We all have our own Lulu’s world, from taking long
mornings in your PJs/ lingerie under the duvet, to
playing with your french bulldog in the park, or hav-
ing brunch with your girlfriends. And at Lulu’s we
to take the special place and combine it with our
love of our Scandinavian cooliness with our clothes.
Where being cool and balanced, make us, us.
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L U L U ’ S W O R L D c o n t .
It’s the understanding that if you want to chase your
dream you got to be well charged with everything
good in life. The importance of the beautiful details
and enjoying the simple things in our everyday life.
That’s why we created Lulu’s World, to celebrate
your story, and our mutual love for celebrating Scan-
dinavian design no matter where in the world you
call home.
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SHOP NOWCOTTON PJS
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“SMALL detailsmakes all thedifference.”
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“SMALL detailsmakes all thedifference.”
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SHOP NOWSILK KIMOMO
Silk komono
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SHOP NOWSILK BODYSUIT
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SHOP NOWSLIK KIMONO
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SHOP NOWBLACK BRALET
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SHOP NOWSILK BODYSUIT
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SHOP NOWLACE BOTTOMS
@ l u l u s d r a w e r
We want to show the world how you find your balance and what makes your world fulfilled! Tag your pictures with #lulusworld and we’ll share your lifestyle stories on our instagram,
blog and beyond.
o matter where you are
in the world, if your down
the street in Copenhagen
or over the pond in Stock-
holm or a long flight away.
There is something about
living life simple and in-
tentionally, that draws us
all together . Each month
we will highlight 3 of our
favorite moments from
instagram with the #lu-
lusworld. And the one we
choose will get a special
care packtage. from us.
Remember to follow us
for all the best deals, be-
hind the scene looks, new
products and not to men-
tional all our little sto-
ries from Scandiavia and
beyond.
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# l u l u s w o r l d
@lulusworld
@lulusworld
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