looking at your organization's website with outside eyes: ensure your site's content is...
DESCRIPTION
Website Content: Strategy Tips & Examples. // Address the problems that are keeping your visitors from doing what it is you want them to do on your site. Avoid the "Curse of Knowledge" that prevents you from seeing your own website in the way your visitors see your website. // Presentation for the CO Parks & Recreation Association, September 2010 // by: Erin Pheil of timeforcake creative mediaTRANSCRIPT
Looking at Your Organization’s Website
With Outside EyesEnsure Your Site’s Content is Working
For You, Not Against You.
- Presented by - Erin Pheil, timeforcake creative media
We want visitors to…• Sign Up• Reserve• Register• Attend• Donate• Try• Buy • Become a member
It’s simple, really.
You reach your goals…when your visitors are able to reach their
goals.
Your visitors want to…• Sign up• Reserve• Register• Attend• Donate• Try• Buy • Become a member
How To: Give ‘em What They Want
How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
Pick a song, any song.
We’re Doing The Best We Can… (Right??)
We’re putting content into our sites that:
- we think is important- we think our visitors want to know
How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
Hmm.If they don’t care about it…
why is it there??
Content Visitors Don’t Care About: #1 of 2
Fat. Trim it.
Content Visitors Don’t Care About: #2 of 2
WE WE talk.Ditch it.
Speak TO your visitors.
How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
Help Visitors Locate The Info They Care About
Internal Links.
Help Visitors Locate The Info They Care About
Chunk It Up.
Oh dear.
How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
Encourage Visitors to Take Action
Use the Psychology of Social Assurance
Encourage Visitors to Take Action
Eliminate Risks.
Encourage Visitors to Take Action
TELL them totake action!
Buy a Rec Pass online and save 10%!
Follow us on Twitter to be notified of exclusive deals and promotions!
Register for our yoga class to increase your focus, balance, & strength!
Get all the good stuff right here:
http://www.timeforcake.com/cpra
Thanks from timeforcake.
Who?: Erin Pheil (pronounced “File”)Web: http://www.timeforcake.com Twitter: @timeforcakeFacebook: http://facebook.com/timeforcake
Bonus Materials: http://timeforcake.com/cpra