looking back: social media #jangl2013
DESCRIPTION
Looking back: Social media #JANGL2013. Summary. NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps. NGL Social Media Plan 2013: What did we say we were going to do?. - PowerPoint PPT PresentationTRANSCRIPT
Looking back: Social media #JANGL2013
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Summary
• NGL social media plan 2013: What did we say we were going to do?
• NGL 2013 activities: What did we do?
• 2013 results: Did it make a difference?
• Key learnings and next steps
NGL Social Media Plan 2013: What did we say we were
going to do?
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Overall social media objective
• Utilize social media to drive conversations with students, volunteers and sponsors in order to:
• increase awareness of NGL and its positive impact on students
• increase awareness of Junior Achievement
• support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Social media strategy
• Engage youth in online conversation about their experience at NGL
• Encourage students, ambassadors and volunteers to participate in social networking
• Engage and thank speakers
• Engage and thank sponsors for their commitment
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Social media tactics• Issue series of general updates
• Highlight event happenings
• Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport)
• Profile media interviews and coverage
• Upload and share photos and videos
• Thank sponsors and speakers
NGL 2013 Activities: What did we do?
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Hashtags
#JANGL2013
#ImNext2013
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
171 tweets and 85 retweets
Examples
Twitter tactics
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Facebook tactics
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
41 posts on NGL page
422 photos shared
Examples
Facebook tactics
2013 Results: Did it make a difference?
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
44 followers for total of 343 followers
206,064 accounts reached*
1,738,163 impressions*
1085 tweets from 204 contributors*
*TweetReach report – August 22
Twitter measurement – Aug 6-22
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Facebook measurement – August 6 - 22
121 supporters (784)
Daily Reach – Facebook insights report
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Facebook measurement – How many people did we reach?
Peak – 23,000+
Weekly reach – Facebook insights report
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Page visits – What are people doing on our Facebook page?
The majority are visiting timeline & photos Facebook insights report
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
2012 and 2013 Comparison
2012 2013
Twitter – followers gained 41 44
Twitter – tweets 79 171
Twitter – accounts reached 30,328 206,064
Twitter – impressions 202,630 1,738,163
Facebook - likes gained 129 121
Facebook - weekly reach 19,000 23,000
Key learnings and next steps
August 6-12, 2011 • Queen’s University • Kingston, Ontario, Canada
Key learnings and next steps
• JA must use social media to drive discussions and brand profile with some of its key audiences
• Cont’d on the ground social media is required at NGL 2014
• Comprehensive national policy for social media needs to be developed (beyond NGL)
• Plan needs to be developed to maintain momentum on social networks
• Examine integration between JA page and NGL page