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looking beyond your charity's own creative forces. content marketing conference, 16 april 2015

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Looking beyond your charity's own creative forces Chris Cox Digital Communications manager Mind mind.org.uk

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Page 1: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Looking beyond your charity's own creative forces

Chris Cox

Digital Communications manager

Mindmind.org.uk

Page 2: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 3: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 4: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 5: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Now

Page 6: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Traditional news media

TV Drama

Page 7: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

“After a 150-year hiatus

during which the person-

to-person aspect of media

was overshadowed by

centralized mass media

[…], the pendulum has

swung back.”

Tom Standage, Writing on the Wall:

Social Media - The First 2,000 Years

Page 8: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 9: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 10: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 11: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
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Page 13: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

>

Page 14: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015
Page 15: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Thank you!• Read ‘Writing On The Wall’ by

Tom Standage

• YouTube London Space

• bit.ly/YTbrandsuccess

• bit.ly/JessSelfie

• bit.ly/YouTubeMind

…PS I also Tweet unprofessional nonsense here-> @coxness

Page 16: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Content marketing: planning, creating and

distributing content that adds

value

Conference

16 April 2015

London

#CharityContent

Sponsored by

Page 17: Looking beyond your charity's own creative forces. Content marketing conference, 16 April 2015

Visit the CharityComms website to view

slides from past events, see what events

we have coming up and to check out

what else we do.

www.charitycomms.org.uk


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