LOOKING FORWARD TO THE MOBILE TECHNOLOGY OF TOMORROWRyan Carlson Technology Evangelist

@the_nerdery @ryancarlson

@RYANCARLSON | @THE_NERDERY

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Decoding the status quo of mobile

3 When can I expect crazy new tech?

4 Mobile technology under the sense

The new rules of engagement

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NOT ANOTHER GADGET REVIEW

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DECODING MOBILE TECHNOLOGY OF TODAY TO UNDERSTAND TOMORROW

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KNOWING WHERE YOU AREHIGH-PRECISION LOCATION SENSING

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KNOWING WHAT YOU ARE DOING

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BRIDGING YOUR DIGITAL WORLD AND YOUR PHYSICAL WORLD

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WHAT YOU THINK ABOUT EMERGING MOBILE TECH IS PROBABLY WRONG

@THE_NERDERY

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EMERGING MOBILE TECHNOLOGY LIVES

OUTSIDE OF THE LAB [IT’S JUST NOT MAINSTREAM]

© Warner Brothers

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DESIGN IS EQUALLY IMPORTANT AS FUNCTION

• USER EXPERIENCE DESIGN IS NOW NON-NEGOTIABLE •

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via Mashable

ADDRESSES THINGS WE TAKE FOR GRANTED

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IMPROVING ON COMMON PROBLEMS

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NOT NEW TECHNOLOGY - JUST NEW APPLICATIONS

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EXAMPLE

SENSE AI KNOW THE TEMPERATURE OF SOMETHING USING ANY SMARTPHONE

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THE SOURCE OF INNOVATION AND NEW TECHNOLOGY IS SHIFTING

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POSITION OF BODY

WHERE HANDS ARE IN RELATION

TO BODY

YOUR SPEED AND MOTION

PRECISE MONITORING

GAME TECHNOLOGY IS PUSHING NEW MOBILE TECH INTO THE MAINSTREAM

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BRIDGING BOTH WORLDS

3D IMMERSIONPHYSICAL

ENGAGEMENT (TREADMILL TECH)

AUGMENTED REALITY

via extremetech.com©

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USERS HAVE MORE CHOICES AND

INHERENTLY DISLIKE MAKING CHOICES

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TRANSMITTED USER PREFERENCES [USER #94821101]

REACTING TO DISTANCE FROM SCREEN OR

LIGHTING CONDITIONS

EXTERNAL SENSORS TO DETECT MOTION OR

USER ORIENTATION. (WALL SCREENS AND WALK THROUGHS)

FUTURE: TECHNOLOGY COULD MAKE CHOICES FOR US

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EMERGING MOBILE TECHNOLOGY IS PRONE TO BEING SEEN AS A SOLUTION LOOKING FOR A PROBLEM

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PERCEPTION IS A MAJOR HURDLE NEW MOBILE PRODUCTS NEED TO OVERCOME

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USERS HAVE A RANGE OF REACTIONS TO NEW TECHNOLOGY

© Virgin Films© Twentieth Century Fox Films

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…WHY ISN’T EVERYBODY ELSE DOING IT?

IF IT’S SO DARN COOL…

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The Adoption Gap

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InnovatorsEarly

AdoptersEarly

MajorityLate

MajorityLaggards

*3.5%

12.5%

34%

34%

16%

Average Adoption Rates for New Technology

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2.5 years

2.5 years

2.5 years

2.5 years

Obsolete

Life Cycle of Adoption Rates

InnovatorsEarly

AdoptersEarly

MajorityLate

MajorityLaggards

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PREDICTIONS FROM 2011

MONITORING AND SENSOR

PROLIFERATION

INTERACTIVE DISPLAYS

WEARABLE INTERFACES

© Twentieth Century Fox Films © Marvel Studios

Are we there yet?

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Are we there yet?

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THE 3 SUCCESS FACTORS FOR MOBILE COMPUTING

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TECHNOLOGY IS AWARE OF LOCATION & PROXIMITY

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Assisted GPS “Geo Fencing”

FUTUREPAST

GPS

PRESENT

iBeacon Micro-location

LOCATION BASED TECH TIMELINE

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GEO FENCING?

YOU HAVE ARRIVED!

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IS iBEACON THE FUTURE? WHAT IS IT?

BLUETOOTH LE

Documentation

MICRO-LOCATIONA SET OF

DEVELOPMENT STANDARDS

Jeff Daly Design

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iBEACON WHAT DOES IT DO?

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iBEACON HOW DOES IT WORK?

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REAL WORLD PROTOTYPE: NERDERY LABS CONCIERGE APP

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MAINSTREAM THOUGHTS ON IBEACON

EDUCATION EXHIBITS RETAIL

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WHAT ARE OTHER POSSIBILITIES?

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WEARABLE COMPUTING

via Mashable

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REVOLUTIONARY OR REACTIONARY?

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THE “FEATURE” MOST PEOPLE ARE REALLY CONCERNED ABOUT

via Mashable

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SOCIAL CONVENTIONS

Documentation

LIVING WITHIN CONSTRAINTS WEARABLE HACKS

WEARABLES ARE A WORK IN PROGRESS

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DOES IT CHANGE HOW I SHOP?

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DOES IT CHANGE HOW I WORK? WHAT IS THE ROI?

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PEOPLE NEED MORE THAN JUST A NEW PRODUCT. THEY NEED TO KNOW THE NEW PRODUCT ADDS VALUE TO THEIR LIFE

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TECHNOLOGY IS NOW BEING REDEFINED BY HOW WE LIVE…

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…AND TECHNOLOGY IS REDEFINING HOW WE EXPERIENCE THE WORLD

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WHEN WE ADOPT A NEW TECHNOLOGY IT BECOMES VERY PERSONAL.

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QUESTION BREAK

nrdry.com/MoreEmergingTech

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