looking to the future by mia ridge
DESCRIPTION
Formerly of the Science Museum, Mia Ridge used her knowledge of current trends in the museum and consumer digital environment to explore next steps and important priorities for the years ahead.TRANSCRIPT
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The future of museums and learning to live
with love change
http://www.slideshare.net/miaridge
@mia_out
Mia Ridge, Cultural Heritage Technologist
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The world is changing…
Image: Horia Varlan
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…but we're
• Rich user experiences
• Transmedia• The arrrrs (QR, AR)
• Crowdsourcing• Games• Service design
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Transmedia
• Content and experiences across platforms: in-gallery, on your website, on social media, in print, in games, in audio…
• …and ideally audience participation changes things...
• A challenge to the primacy of exhibitions
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Augmented reality
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Augmented reality + QR
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QR codes: Derby Museum
Adjusts to language of your phone to provide multilingual content e.g. http://en.wikipedia.org/wiki/Gold
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They were here, then
Geo-located, mobile, now
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…or go low-tech
'Once upon a time...'
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Crowdsourcing and participation
Try transcriptions; image cropping; map rectification; metadata creation; experiential data… but show the impact
Museum 2.0: Guest Post: Using Visitor Participation to Improve Object Labels at the San Diego Natural History Museum
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• New audiences; new types of engagement• Location-based games (e.g. SVNGR)• Crowdsourcing games (e.g. metadata games)• Game-based learning (e.g. High Tea,
Launchball etc)Image by: starmud
Games
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Our audiences are (getting) used to being heard…
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Service design
• Consistent user experience across all platforms• Addresses every aspect of customer service• Requires holistic strategy, end to silos
Image by: tobiastoft
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Common threads?
• Personal, mobile and on-demand• No such thing as an off-line experience
anymore• New ways of telling stories• New ways of reaching audiences• New relationships with audiences• Require holistic strategy and design
Image by: Eire Sarah
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Future-proofing the museum
Image by s.o.f.t.
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Bite-size content
• Fit into people's lives• Be where people hang out• Be shareable• Be 'snackable' - small curated collections of
objects; images and video; blog posts; tweets; stories
Image by: dhaun
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Look outside
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Many new beginnings
• Start small, watch and learn; remove obstacles; repeat
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Thank you!
Mia Ridge, Cultural Heritage Technologist@mia_outhttp://openobjects.blogspot.com