looks like its time we grew up neon – the young magazine from the stern family
TRANSCRIPT
Looks like it’s time we grew upLooks like it’s time we grew upNEON – THE YOUNG MAGAZINE FROM THE stern FAMILYNEON – THE YOUNG MAGAZINE FROM THE stern FAMILY
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NEON – the youngmagazine from stern
NEON is the young magazine for men and women aged between 20 and
35.
NEON is emotional and clever.Cheeky, but serious and
believable.
NEON is for people who have become an adult, but still feel too young to
be one.
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Wilde Welt (Wild World) – Opener: Fun and entertaining editorial tidbits
Sehen (Vision) – Politics and society
Fühlen (Emotions) – Love, sex, psycho, friendship
Wissen (Knowing) – Every Day, Studies and Job, Health and Body
Kaufen (Buying) – Fashion, Gadgets and Products, Travel
Freie Zeit (Leisure) – Film, Music, Literature, Computers, Internet
An innovative issue structure
Market Research: The Numbers
&
Fashion in NEON: A Major Topic for the Target
Group
Market Research: The Numbers
&
Fashion in NEON: A Major Topic for the Target
Group
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Aiming at both men and women has been a success!
Source: NEON purchaser survey 2004; figures in per cent
44
56Women
Men
Mean age:
27 years
The purchasers are mostly aged around 27
35-39 years
30-34 years
25-29 years
20-24 years
14-19 years 1722
241919
Many NEON purchasers enjoy a rather high income
€ 3,000 and more
€ 2,000 - 3,000
€ 1,000 - 2,000
Under € 1,000 93332
26
University
“A”-Levels
“O”-Levels
Apprenticeship
Statutory Minimum 47
3039
20
NEON purchasers aren’t only young and comfortably off – they’re clever as well!
500,000 residents and more
100,000 - 500,000 residents
20,000 - 100,000 residents
5,000 - 20,000 residents
Under 5,000 residents 714
1221
45
Two of three NEON purchasers live in large cities
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Corinna Teresa Brix, 27, studied fashion design at the ESMOD in Munich and Paris, and from 1999 worked as a fashion designer in Germany and Hong Kong. Assisted on projects for Trace Magazin and Amica Italia, among others. Since August 2003 has been in charge of the fashion department at NEON.
Fashion in NEON: New every month!
Fashion in NEON: Presented without fail in every monthly issue! In the “Fashion” section in every issue, NEON presents a major fashion spread. Some examples are shown on the following pages.
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High spirits at the start of the European Football Cup: La Ola – a fashion spread as wave of enthusiasm
Adidas
Calvin Klein Jeans
Sisley
Nike
Fornarina
Diesel
Miu Miu
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Fit in the Spring: Sportswear for working out and hanging around
Quiksilver
Schmid
Fila
H&M
Adidas
GAP
Puma
Fashion AdsFashion Ads
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Facts and FiguresFacts and Figures
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Facts & Figures
Frequency:monthly with one double
issue (July/August)
Print circulation:
160.000 copies
Average sold circulation:ca. 90.000 copies
Copy Price: 2,50 Euro
Trim size: 212 x 287 mm
Printing process: Offset
Cover: Offset
Binding: Perfect bound
Paper: 65g
Cover: 200g
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Issue No. On Sale Date Ad Closing NEON Plus*
12/04 22.11.2004 20.10.2004 Gifts
01/05 20.12.2004 17.11.2004
02/05 17.01.2005 15.12.2004
03/05 21.02.2005 24.01.2005 Travel
04/05 21.03.2005 21.02.2005 Fashion
05/05 18.04.2005 17.03.2005 Cosmetics
06/05 23.05.2005 21.04.2005
07/05 + 08/05 20.06.2005 20.05.2005
09/05 22.08.2005 22.07.2005 Fashion
10/05 19.09.2005 22.08.2005
11/05 17.10.2005 16.09.2005 Home Entertainment
12/05 21.11.2005 21.10.2005 Gifts
01/06 19.12.2005 21.11.2005
*) NEON "Plus" are special editorial features focusing on a single subject. The features are announced in advance to ensure long-term media planning reliability.
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Your NEON contacts
InternationalPublisher
U.S.A. East CoastRob WalkerHuson International Media350 Fifth Ave., Suite 2719New York, N.Y. 10118Phone (+1-212) 268 33 44Fax (+1-212) 268 33 55E-Mail: [email protected]
Further representatives inAsia (excl. Japan & Korea)Australia, New ZealandCanadaDenmark, NorwayGreece, CyprusHungaryJapanPortugal, BrazilSouth AfricaSouth KoreaIndiaSpainSweden, FinlandTurkeyUSA West Coast
FranceYves SwartenbroekxGruner+Jahr InternationalServices Marketing et Media S.à.r.l.21, avenue Kléber75116 ParisPhone (+33-1) 53 93 73 93Fax (+33-1) 53 93 73 90E-Mail: [email protected]
Italy (excl. South Tyrol)Dr. Daniele BleiBlei S.p.A.Via degli Arcimboldi, 520123 MilanoPhone (+39-02) 722 51-1Fax (+39-02) 722 51-251E-Mail: [email protected]
SwitzerlandHans H. OttoGruner+Jahr (Schweiz) AGZeltweg 158032 ZürichPhone (+41-44) 2 69 70 70Fax (+41-44) 2 69 70 71E-Mail: [email protected]
United Kingdom, IrelandDavid HardyGruner+Jahr LimitedSilver House, 31 Beak StreetLondon W1F 9SXUnited KingdomPhone (+44-20) 74 37 43 77Fax (+44-20) 74 37 43 78E-Mail: [email protected]
Austria and South TyrolErwin W. LuthwigGruner + Jahr Verlagsges. mbHParkring 12, 1010 WienPhone (+43-1) 5 12 56 47-0Fax (+43-1) 5 12 57 32E-Mail:[email protected]
Belgium, Luxembourg, NetherlandsAnn de MunsterAv. du Gén. de Gaullelaan 19
1050 Bruxelles/BrusselPhone (+32-2) 6 48 18 40Fax (+32-2) 6 48 21 01E-Mail: [email protected]
Gruner + Jahr AG & Co KGDruck- und Verlagshaus Hamburg
Postal Address:20444 HamburgGermany
Visitors:Am Baumwall 1120459 Hamburg
stern Advertisement Dept.Gruner + Jahr AG & Co KG20444 Hamburg
International Ad Sales Managers:Stefanie Meierfrankenfeld/John RitchhartTel. (+40) 3703-2946/-44Fax (+40) 3703-5604
[email protected]@stern.de