#LookUpMoments Campaign

2015 : Housing rebranded itself & announced a new logo and tagline - Look Up. Brandwanted to establish the logo & tagline in people's mind to create maximum brand recall.

Thus, a social media campaign was designed - #LookUpMoments

Inspired by our new logo - our symbol of optimism - we asked people to find moments inarchitecture, nature, and in their own homes, that made them look up. The rules required

entries to be 90 degrees representing our logo and had to be optimistic.

People fell in love with the logo while clicking for the contest. They could see the logoeverywhere.

Campaign saw huge celebrity participation as well.This is the entry by actress Nargis Fakiri!

It was made sure that the brand vision (optimism) and vibrant colours transpired in everypicture posted by the brand handle making the rules simple to understand.

Within 7 days approximately 5,000 pictures were received, making the logo & taglineiconic and memorable.

Facebook & Instagram team appreciated this campaign a lot. They organised an offlineexhibition of these photos in Facebook India Client Council's office.

Thank You