loosen up!
DESCRIPTION
Slides about the presentation "Loosen up" at the Digital Summit #d2m12 in Hamburg. It's about ideas (own ones and those i saw) related to the topic "Content" and "Engagement". The Social Media orld changed and also their customers and the way how they use it.TRANSCRIPT
copyright by Eiko Isler 2012
Eiko Isler
34 years
Karlsruhe
Palado GmbH/ Gameforge AG
Lead of Community Management
Xing: Eiko Isler
LinkedIN: Eiko Isler
Twitter: Muhawia
G+: Eiko Isler copyright by Eiko Isler 2012
Starting point
Awakening
Question
The mission
Examples
Next steps
Conclusion
Done
copyright by Eiko Isler 2012
Before: Hot Deals hunt
No/Low Budget
The way customers deal with platforms
has changed!
Too many pages (competitors)
Nothing new/original
copyright by Eiko Isler 2012
Arab spring made Social Media „interesting“
- Faster than trad. news
- People felt more involved
- People became able to interact and react
Events
- European Championship
- Olympic Games
Shitstorms
- A (new) way for customers to say „NO!“
- Most of the companies cannot avoid them
copyright by Eiko Isler 2012
How do we remain interesting?
How do we attract customers on our
platforms?
How can we get customers to visit our
site(s) on daily basis?
How can we be different than our
competitors?
copyright by Eiko Isler 2012
Realize: Every platform has its own community
Discover: What they want Check the limits
Content should be new or as less recycled as possible
Content of additional value
Easily adaptable
Entertain a bit
Originality
More Users
More traffic
More organic increase
copyright by Eiko Isler 2012
Mars Curiosity Mission
With answers of Hubble, Gale Crater, etc.
copyright by Eiko Isler 2012
Customers want more
Customers get connected with more
services
Costumers decide faster what they like
Company needs to combine systems
More interactions (Google glasses,
Huffpost)
copyright by Eiko Isler 2012
Be patient, but take risks
Entertainment is of high priority
Become interesting and original
More people are getting used to the
Internet and the Social Media
You can‘t fail with good Community
Management and Social Media
copyright by Eiko Isler 2012
Thank you for your attention
copyright by Eiko Isler 2012