l'oreal because " i am worth it"
TRANSCRIPT
PORTFOLIOS
HOW DID LOREAL ACHIEVED ALL THIS ??
CONTINUOUS INNOVATIONACQUIRING LOCAL BEAUTY COMPANIESPRODUCT ADAPTATIONSTRONG MESSAGEEFFECTIVE MASSCOMMUNICATION
STRONG MESSAGE
Because you are worth itSupported by 35 diverse international ambassadors
Spread the message of RESPECT and RECOGNITION for women
Written at time when idea of Feminism was at its peak
CONTINUOUS INNOVATION
Invest significant money and time in its R&D centresSpends 3.5% of annual sales on R&DObserves consumers across the globe to deeply understand their beauty needs
PRODUCTADAPTATION
UNIVERSAL CONSUMER VALUES
Elseve Total Repair 5
WondercurlMascara
Oil & Sweat Control
Blemish Balm
Colour Naturals
SMART ACQUISITION
Deciding how to enter the Global Market
Acquisition
Strong local brands can tap into consumer sentiments in a way international brands may find difficultBecauseCompanies choose to acquire local brands for their brand portfolio
Refers to
EFFECTIVEMASSCOMMUNICATIONADVERTISEMENTSSALES AND PROMOTIONSEVENTS & EXPERIENCESPR & PUBLICITY
Aishwarya Rai Bachchan Endorsing for LOreal
FOR
2SUSTAIN
LEADERSHIP
LOreal has great opportunity if it increases its e-commerce sales.LOreal can launch more organic products as health consciousness is increasing .
DISCLAIMERCreated by Aditya Todi, DTU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com)