lorenzo martellini - improving web strategies and maximizing social media presence of llp projects

Improving web strategies & maximizing social media presence of LLP projects

I m p r o v i n g W e b S t r a t e g i e s a n d m a x i m i z i n g

S o c i a l M e d i a P r e s e n c e o f L L P P r o j e c t s

Lorenzo Martellini, PIXEL, Italy

Web2LLP

This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu


Social Media


Dissemination and Exploitation of Results


Needs Analysis on 150 randomly selected LLP projects

• Lack of skills and competences of LLP project teams regarding the effective use of Internet & social media (SM) tools

• Loose embeddedness of SM in the communication strategy set up by LLP project managers



• 93% of the sample had a project website

• 7% of the sample had no internet presence at all



• 47 projects (31% of the sample) had at least 1 SNS account

• Only 6 Projects (4% of the sample) had more than 1 SNS account

Social Networking Sites



Media sharing tools were only used by 8% of the sample

Media Sharing

5% of the sample used video sharing tools (YouTube/ Vimeo)

3% of the sample used pictures sharing tools (Flickr/ Picasa)



Use of Others Social Media• A Blog was used by 7% of sample• Microblogging (Twitter) was used by 15% of sample • A social bookmarking application was used 0.6% of sample (only 1

project)• No project had a Presentation Repository• No project had a web 2.0 public library• Widgets enabling rapid sharing (AddThis button) were used by 6.25% of

sample• An SM feed (Twitter, Flickr or Picasa) was used by 5% of sample



The Causes• lack of visibility of good practices in the field, displaying what can be

achieved in an LLP context through the use of social media.

• lack of information on how to use social media tools in the framework of a dissemination/exploitation strategy of an LLP project

• lack of time for project managers to customise a web strategy which can boost dissemination and exploitation of results for LLP projects.


Project Objectives

• raising the visibility of innovative good practices in the use of social media for LLP projects, in order to promote a common understanding as to how social media can be used as part of an effective dissemination and exploitation strategy in the framework of LLP projects

• providing customised training based on a bottom-up approach, mindful to the needs of each project, so that managers of LLP projects can develop the necessary skills to promote their results in the way which is more suitable for them


• Needs analysis • Identification of good practices in

the field• Development of training material • Delivery of training course

Main Project Activities


Identification of good practices in the fieldMain Project Activities

http://www.web2llp.eu/videos



Development of Training MaterialMain Project Activities

http://www.web2llp.eu/training





http://www.web2llp.eu/handbooks

Handbooks




http://www.web2llp.eu/tutorials

Video Tutorials





Delivery of Training


• Project Website• Video Showcase• Handbooks • Video Tutorials

Main Project Outcomes

http://www.web2llp.eu/home http://www.web2llp.eu/videos http://www.web2llp.eu/handbooks http://www.web2llp.eu/tutorials

http://www.web2llp.eu/home









Project WebsiteMain Project Outcomes




For more information, helpdesk and our training courseshttp://www.web2llp.eu/

Follow us and connect with ushttps://twitter.com/Web2LLPhttp://groups.diigo.com/group/web2llp

Learn more about Web2LLP

This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

http://www.web2llp.eu/

https://twitter.com/Web2LLP

http://groups.diigo.com/group/web2llp

lorenzo martellini - improving web strategies and maximizing social media presence of llp projects

Education