lori jacobwith aafcp breakout sharing your mission powerfully july_2011
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Slides from AAFCP annual conference in Duluth, MN July 22, 2011.TRANSCRIPT
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Sharing Your Mission Powerfully
July 22, 2011
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Who is here?
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Lori L. Jacobwith
• Nearly 25 years as a communication strategist & fundraising coach
• Measurable: $120 million in last 11 years.
• Impact: My work creates environments where people find ease and joy generating support for their mission.
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What we’ll cover today
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What are your biggest
communication challenges?
Getting Past The Past
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How can you stand out?
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• Telling Your Story - Intro
• Asking – Take Action
• Maximize Relationships – Stay Relevant
• Managing Data
The Secret to Fundraising:
Clear, Bold Communication
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Communication
46% of supporters stop supporting for reasons connected
to “a failure to communicate.”
~ Penelope Burk & Cygnus Applied Research
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Storytelling: Primary way of learning
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Andy Goodman
Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications.
Storytelling
http://video.google.com/videoplay?docid=-289257716014946841#
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Lori’s Storytelling Criteria
• Tell a story about an actual person or family, using name/age/descriptors so your listener can visualize.
• Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon.
• Tells the listener about YOUR work and how it makes a difference in the life of a real person.
• The story must be short – 2 minutes or less.
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• What was life like before…
• What happened?
• What is life like now?
Storytelling Format
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Storytelling
In teams of two:
• Tell your story.
• Receive coaching & feedback.
• Switch and 2nd person tell story.
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Support moves toward boldness
and clarity of communication
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Clear, Bold Communication
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Six Word Stories
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Six Word Stories
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Storytelling: Less is More
Lori’s:
Tells powerful stories to raise millions.
Worry is not a fundraising strategy.
Community service org helping vets:
War damaged Jim. We restored him.
Hemmingway:
Baby shoes. Never worn. For sale.
Yours?
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Create & tell a six word story
Sharing Your Mission Powerfully
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“Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls.”
~ Hasidic Proverb
Storytelling
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Support comes from deep, profound, relatedness.
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• What’s Working?
• What’s Missing?
• Share a story that causes people to feel & take action
• Listen
Communication
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It is our choices Harry, that show us who we really are, far more than our abilities.
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Share:
One thing you learned
One thing you’ll do differently
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Resources & Links
Why Storytelling is Essential for Business Leaders by Chris Grahams, November 9, 2010 http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/
The Rise of the Corporate Transmedia Storyteller by Steve Rubel, Oct. 12, 2010 http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel
Andy Goodman Keynote Address: Story as Best Practice: 2006 http://video.google.com/videoplay?docid=-289257716014946841# http://www.thegoodmancenter.com/
Digital Storytelling From Soup to Nuts Social Brite Tutorial July 21, 2010 http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/
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Blog and monthly e-Newsletter
Membership – special offer
Key Note & Breakout Sessions
Customized Fundraising Action Planning Sessions
Connecting with Lori
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www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith
Lori Jacobwith
Thank you!